I love going outside the box to find elegant solutions to user and business problems. I think of ambiguity as a license for creativity and constraints as just pieces of the bigger puzzle. Design to me implies something done with a preconceived outcome in mind, which is why user needs, branding and business strategy are all parts of my approach. I believe in continual user feedback, experimentation and iterative refinements to achieve the highest quality product possible that exceeds expectations. I have wide range of experience as a consultant and in-house. Over time I have gathered the skills needed to help bring products end to end including but not limited to: scoping, discovery research, prioritisation, ideation, UI design, prototyping, user testing, service design, journey mapping, branding and OKR development. I focus on outcomes instead of just work completed. More recently I've begun to gather qualifications in Sustainability and Circular Economies, which is something I personally care about. I enjoy working with people, exchanging what I know and learning new things.