MICHAEL FROMM MICHAEL
P: - | E:-| W: michaelefromm.com
SUMMARY
Creative marketing professional with passion for content creation, brand development, and social media. Skilled in building
campaigns and brands from scratch, as well as revamping outdated web presences. Excels at crafting high-impact
communications and consistent messaging across all touch points. Experience managing and mentoring junior marketing staff.
SKILLS & EXPERTISE
Content Creation / Development • Copy Editing • Adobe Creative Suite • Social Media Marketing • Project Management
Branding / Rebranding • Event Management • Search Engine Optimization (SEO) • Public Relations • Google Ads & Analytics
EXPERIENCE
FREELANCING PROFESSIONAL
Digital Marketing & Content Creation
2008 – Present
• Foster all aspects of online presence and create strategic digital content consistent with brand’s voice on web, email,
and social channels.
• Devise marketing strategies to assist with the specific goals of clients.
• Assist with the development of presentations, infographics, and other informational resources.
• Produce relevant content to engage, convert, and improve brand awareness across all channels.
• Monitor online trends by utilizing appropriate tools, applications, channels, and targeted strategies to ensure successful
campaigns.
MOVERS.COM & PYAR.COM | North Brunswick, NJ
Digital Marketing Manager
2016 – 2018
Digital Marketing Associate
2016
• Spearheaded redevelopment projects related to social media presence, outdated web design, and brand reception.
• Created written and design content for all mediums, including print, web, email, digital advertising, social media.
• Created pivotal marketing communication pieces including digital advertising efforts for the purpose of increasing sales
and lead generation.
• Coordinated talent, operated hardware, and managed every aspect of production for photo and video shoots.
THE JEWISH FEDERATION IN THE HEART OF NEW JERSEY | South River, NJ
Development Associate
Marketing & Development Associate
2015 - – 2015
• Assisted the Marketing and Development Directors in the planning and execution of all branding and fundraising
campaigns.
• Created written and design content for brand awareness, fundraising appeals, events, and donor recognition.
• Played an integral part in the merging, and eventual rebranding, of two Jewish Federation organizations.
EDUCATION
ROWAN UNIVERSITY – COLLEGE OF COMMUNICATIONS & CREATIVE ARTS | Glassboro, NJ
Bachelor of Arts, Public Relations
Bachelor of Arts, Radio/TV/Film
2003 - 2007
