Michael C. Faeldonea-
Skype : [ michael.faeldonea ]
#3743 Flamingo St. Brgy. San Juan Cainta, Rizal
Worked in the BPO Industry for more than 3 years with proven track record in professional rich media flash
& mobile ads development. Experienced with rich media platforms such as Google DoubleClick Studio and
DFA, DFP, The Weather Channel and Innovid - Interactive Video Ads.
Hard-working and a developer offering excellent work ethic, enthusiasm and adaptability with experienced
in developing interactive & engaging advertisements for desktop and mobile. Enjoys working in the
industry and have a passion for creating and discovering new and effective digital experiences.
Experience
Mid-Level Rich Media Developer -
Jan. ‘12 - Present
Wideout Workforces Inc.
- Responsible for the development of interactive & engaging rich media ads for online and mobile.
Experienced with different rich media platforms:
Innovid Mar ‘14 - July ‘14
1. Responsible for concepting and developing immersive advertising and experiences and other
digital projects and products.
2. Used Flash in building rich data-driven, dynamic and engaging interactive video for top
worldwide brands, based on provided designs.
3. Assist in improving processes and streamline work methodologies to help advance Innovid ad
unit builds and products.
4. Work with and communicate with external Flash developers that use the Innovid platform
The Weather Channel
July ‘14 - Sept ‘14
1. Converts mobile layout in PSD format into working HTML5 Ads for mobile.
2. Created H5 animation from the provided design and tested unit on the browser and using the
TWC test application in different mobile devices (i.e. iOS, android).
DoubleClick Rich Media Live Issue Analyst
Nov. ‘13 - Feb. ‘14
1. In-charge of managing any issues post campaign launch that may cause a rich media creative
not to serve properly on a live web page. These live issues are routed to the support team to
prioritize, manage, troubleshoot, and resolve.
2. Provide a technical troubleshooting, communicate internal and external status updates, and
made recommendations to Publishers/Agencies based upon your rich media expertise to
prevent future live issues.
3.
Act as a central point of contact for publishers or agencies that experience live campaign issues.
Doubleclick Rich Media Production Services - Flash Developer
Jan. ‘12 - Nov. ‘13
1. Converting client-built flash advertisements to production standards, requiring solid ability to
read and comprehend 3rd-party code while adhering to strict best practices;
adding necessary components and tracking codes to the creative.
2. Developed various types of ad and produced High Complexity Flash-based Internet
Advertisements using Adobe flash, Akamai, DFA, FTP Clients for the assigned projects of client
Google.
3.
Communicates with Campaign Managers and Rich Media Specialist with regards to campaign
details, clarifications and request on the task at hand; thru emails, chat.
4. Uses Studio and DFA6 to test the functionalities and custom trackings of the creatives.
5. Assist the newly hired Developers in the Production floor.
Web Application Developer - Trainee
-
Dec. ‘10 - Aug. ‘11
Avasia Information Systems
1.
2.
Developed a (Mini) Human Resource Information System for the company.
Main Functionalities:
A. It stores and manage the profiles of the employees.
B. It has 3 user levels: Administrator, Supervisor and Employee.
I.
The account of the Administrator can perform all operations inside the system.
II. Supervisors can control the employees that are under his department.
III. Active employees can view and update their own profile.
C. Generates Reports.
D. This Web Application was developed using PHP & mySQL.
Clerical job and PC troubleshooting.
Education
Bachelor of Science Computer Science, 2007 - 2011
Cainta Catholic College, Cainta, Rizal
Certifications
DoubleClick - Core Studio Certification
DoubleClick - HTML5 Studio Certification
DoubleClick - Dynamic Creative Badge Certification
DoubleClick - QA Certification
DoubleClick - Engagement Ads Certification
DoubleClick - Live Issue Certification
Skills & Expertise
Rich Media Flash Development and Action Scripting
ActionScript 3
XML and JSON integration with Flash
Web technologies [ HTML5 + CSS + JavaScript ]
PHP & mySQL
Adobe Creative Suite
Flash
PhotoShop
Illustrator
-
November 2011
August 2013
September 2013
November 2011
August 2013
November 2013
Works
Rich Media
Disney_Inside Out
http://preview.innovid.com/player.html?h=1hi3kj
LG G4 Mobile
http://preview.innovid.com/player.html?h=1hi6pd
Aegon
http://preview.innovid.com/player.html?h=1hi9p3
Microsoft_Surface Pro 3
http://preview.innovid.com/player.html?h=1hi6kt
Disney The Hundred-Foot Journey DVD
http://preview.innovid.com/player.html?h=1hjmkc
Sony Pictures Chappie
http://preview.innovid.com/player.html?h=1hhqfq
Technical proof of concept
http://preview.innovid.com/player.html?h=1hi358
Mobile Ads
Progresso:
http://creativepreview.wideout.com/TWC/TWC113/mobile/300x250/livetest_inclement_learn.html
L'oreal Paris:
http://creativepreview.wideout.com/TWC/TWC102/300x250/livetest.html