Michael Eugene Romero

MICHAEL EUGENE ROMERO Digital Marketing Analyst WORK EXPERIENCE Michael Eugene Romero Jr. #8 Pearl St. Hidden View Subdivision Bacayan, Cebu City -- ABOUT ME A digital marketer, data marketing analyst, tech savvy & entrepreneur. Self-motivated and innovative individual with over 9 years work experience. SKILLS WORK MS OFFICE GOOGLE ADWORDS GOOGLE ANALYTICS GOOGLE TAG MANAGER WORDPRESS SOCIAL MEDIA MARKETING MAGENTO HTML & CSS SEO ADOBE PHOTOSHOP AUTOCAD SALESFORCE REPORTING PERSONAL TEAM PLAYER CREATIVITY COMMUNICATION ORGANIZATION SOCIAL SNR. SEM ANALYST (2017 – Present) SEARCH OPTICS, Michigan USA Digital Media Marketing Company Highly Specialized in the Automotive Sales Industry in the USA, Australia, Canada, Brazil and the UK. Managing digital spend on an average of 60-80 accounts in Google Ads and Bing, with individual net budgets ranging up to $21K per month. Generating regular metrics reports with standard Google Ads KPIs, such as clicks, avg CPCs, CTR, Impression Share, individual keyword performance and geographic reports, as well as, explaining these reports to clients. SEM CONSULTANT (2017 – 2019) ONLINE CONSULTING AUSTRALIA Provides SEM consultancy to various clients in Australia. Help them learn how to measure the success of their SEM & Social Media campaigns. Assist clients in implementing conversion tracking on their 3 rd party checkout page provider. SEM MANAGER (2014 – Present) FROM SMALL ACORNS UK Digital Marketing Agency based in UK. Performed PPC campaign structure, on page SEO, Landing page development. In charge on generating marketing analytics reports on various clients. SOCIAL MEDIA ANALYST (2016 – 2017) AUTHORS SOLUTIONS INC. In charge of the Social Media management of the company by building and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. MARKETING ANALYTICS REPORTING SPECIALIST (2012 – 2016) AUTHORS SOLUTIONS INC. Book Publishing Company based in USA. Handles data for Budget vs. Actual, ROI reports, Lead Generation and Spend. Responsible for the generation of the Financial Daily Sales Report of the company. Responsible for maintaining and gathering data for scorecards. PRODUCT ENGINEER (2008 – 2012) MERASENKO CORPORATION OF JAPAN Medical Device Manufacturer based in Japan. Company safety officer. Conduct research, testing’s and experiments of newly designed and developed products conceptualized by the company and for the improvement of the existing processes, methods and product under the strict guidance for the Engineering Department of the company in Japan and by the International Standard Organization (ISO) on medical devices of Germany. EDUCATION SEARCH ENGINE OPTIMIZATION (2015) UDEMY ONLINE COURSE Online class on Udemy. BACHELOR OF SCIENCE IN INDUSTRIAL ENGINEERING -) UNIVERSITY OF SAN CARLOS Cebu City, Cebu, Philippines www.linkedin.com/ln/michaeleugene89 www.facebook.com/michaeleugene89