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Michael Elkeslassy, A Creative
Director from London UK
TELEPHONE: -
E M A I L : M I C H A E L @ E L K E S L A S S Y. C O M
F O L I O : H T T P : // W W W. E L K E S L A S S Y. C O M
H T T P : // W W W. L I N K E D I N . C O M / I N / E L K E S L A M
A creative and innovative professional founded in
Graphic Design; focused on team building & mentorship;
specialising in Creative Consultancy, Brand Identity,
Creative Campaigns, UX and UI Design.
An expert at communication, mentoring, managing client
relationships, planning and delivering complex projects.
Committed to taking brands to the next level with smart
omni-channel strategies and ego-free leadership.
A proud track record of delivering best-in-class work for
brands including Audi, Beats by Dre, Chanel, Child Helpline
International, Dolce & Gabbana, eBay, Google, Greenpeace,
Gucci, McLaren, Mont Blanc and Nike.
M A M M A , T H AT ’ S A LOT TA S K I L L S
Creative Direction
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Campaign & Brand Strategy
360º Branding
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Management
Creative Consultancy
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Leadership & Team Mentorship
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Design
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Service Design
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Project Planning &
Digital Marketing
Video Direction, Storyboards & Shot Lists
Video Editing
360º Campaigns
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Animation
Social Media Marketing
Product Design
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Brainstorms, Pitches & Client Presentations
Design & Interaction Design
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User Experience
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User Interface
3D & Motion Graphics Direction
ELKESLASSY’S PROFESSIONAL EXPERIENCE
PeopleLikeUs, Montreal
Creative Director, April 2017 to Present
Directing and managing all creative work coming in and going out of the agency, from
devising initial briefs and communication plans through to the final activations.
Planning and monitoring 360º campaigns, identifying and hiring specialists as needed,
reviewing presentations, developing best-in-class brand standards. Brand governance, 360º
Branding, promotional campaigns and marketing toolkits. Leading workshops, pitches and
presentations. Working closely with teams to deliver engaging content to brands, including
The Art of Shaving, Viome, P&G, ProStudioMasters, Nirvana and Gillette Venus. Conducting
all interviews during hiring process as well as leading regular team performance reviews and
objectives setting. Co-ordinating training, events and employee activities to help teams feel
relaxed, inspired and happy. Fostering strong relationships with clients; communicating with
them on a daily basis to ensure complete satisfaction. Delivering guidance and building
strong relationships with our full-time and freelance teams. Conducting annual visits to meet
clients in the US to present annual reviews and leading alignment with all contributing third
parties.
Selected Achievements:
• Ensuring growth and smooth running of Operations by hiring and training teams
• Coordinating with founders in overall agency operations, including management of 15-20
sized team
• Contributing in working on multiple projects with Gillette, including winning
pitches and resulting campaign work for clients including Gillette Venus and Viome
• Doubling our client's revenue year on year for 3 years
Bloom London
Freelance Creative & Design Director, Oct 2016 to April 2017
Freelance brand design & direction for clients including Unilever and Johnnie Walker.
WAE London
Creative Director, April 2015 to Sept 2016
Led a team to create a new brand, app and vision video for SilverRail. Led WAE rebrand + website
redesign. Co-ordinated weekly meetings, check-in and statuses with our clients.
Mr President
Freelance Senior Creative, Feb to April 2015
Freelance brand design & direction for a number of clients including Greenpeace and Gift Cloud.
MPC London
Freelance Senior Creative, Sept to Dec 2014
Initiated and managed an award-winning campaign for Child Helpline International.
Received Brand Republic Digital Award, 2015 in not for profit/public service category
and won FWA site of the day. http://www.thefwa.com/site/free-our-voices.
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ELKESLASSY’S PROFESSIONAL EXPERIENCE
R/GA London
Freelance Senior Creative, Oct 2013 to Sept 2014
Worked on winning pitch creative for Google. Created and implemented UX and UI designs across
various web and media platforms for clients including BeatsbyDre, Nike, Heineken and Google.
B-Reel New York
Freelance Senior Creative, Aug to Nov 2013
Sapient Nitro London
Associate Creative Director, April 2012 to Aug 2013
Helped to lead a team to work on winning pitch for McLaren auto, Brand Governance over the
launch of BT Sport Channel, co-ordinated weekly meetings, check-in and statuses with our clients.
AllofUs London
Freelance Senior Creative, Feb to April 2012
Razorfish London
Freelance Digital Creative Director, Nov 2011 to Feb 2012
Tribal DDB Amsterdam
Freelance Senior Creative, Sept to Nov 2011
Razorfish London
Freelance Digital Creative Director, Aug to Sept 2011
Hi-ReS! London
Senior Creative, Mar 2010 to Aug 2011
Directed creative teams while staying hands-on across web, mobile, AR, 360º interactive video, UX,
print, branding, illustration and video work for clients including Chanel, Dolce & Gabbana, Red Stripe
and Mont Blanc. Received Webby People's Choice award for Dorito’s Late Night campaign
ADDITIONAL EXPERIENCE:
Ogilvy Interactive, Ralph & Co, Syzygy, Hi-ReS! London : Freelance Senior Creative • Albion
Communications, London : Head of Digital • Outside Line, London : Head of Design • Proximity
London : Senior Art Director • Publicis Dialog, London : Art Director • Mook, Good Technology,
Odd : Freelance Designer • Agency.com London : Interactive Designer • IBM London & Hursley :
Interactive Junior Designer
E D U C AT I O N A L B AC KG R O U N D :
BA (Hons) Visual Communication (2:1)
Kent Institute of Art & Design Maidstone, Kent
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