MICHAEL E. DELA CRUZ
General Virtual Assistant
Executive Virtual Assistant
Social Media Manager
Content Creator
Copywriter
Email Marketer
Educator
Behind Every Successful Person
Is an Organized VA – Let Me Be
Yours!
OBJECTIVE:
To provide efficient, reliable, and highly organized virtual support to entrepreneurs,
executives, and businesses—streamlining operations, enhancing productivity, and driving
growth. Specializing in administrative excellence, executive assistance, and dynamic social
media management, I aim to be the backbone of your success by delivering seamless,
proactive, and detail-oriented solutions.
MISSION:
To empower busy professionals and businesses by:
Simplifying workflows – Handling administrative, scheduling, and
operational tasks with precision.
Amplifying executive productivity – Offering top-tier support with
communication, project coordination, and strategic planning.
Elevating digital presence – Crafting engaging social media strategies that
boost brand visibility and audience engagement.
Adapting seamlessly – Customizing support to fit unique needs while
maintaining professionalism, confidentiality, and efficiency.
GOAL:
Enhance Efficiency – Reduce clients’ workload by automating routines, organizing
systems, and prioritizing tasks for maximum productivity.
Support Leadership – Act as a trusted partner to executives by managing calendars,
correspondence, and projects with discretion and initiative.
Grow Brands Online – Increase engagement and conversions through data-driven
social media content, scheduling, and analytics.
Deliver Consistency – Provide error-free, timely, and scalable support to help clients
focus on their core goals.
Continuous Improvement – Stay ahead of industry trends (AI tools, social media
algorithms, productivity tech) to offer cutting-edge solutions.
Behind Every Successful Person Is an Organized VA – Let Me Be Yours!
MICHAEL E. DELA CRUZ |-| - | Malabon City |Philippines
CONTACT INFORMATION
Mobile Number: -
WhatsApp: -
Skype ID: live:.cid.b98dad9c-d
E-mail:-Facebook: https://www.facebook.com/ser.michael.2320
LinkedIn: https://www.linkedin.com/in/michael-dela-cruz-2b64bb172/
Onlinejobs.ph: https://www.onlinejobs.ph/jobseekers/info/-
PROFESSIONAL WORK EXPERIENCE
2021 - 2025 (FULL TIME)
English Teacher
Department of Education, Malabon City, Philippines
A passionate and student-centered English Teacher with a decade of experience in
public school classrooms, committed to delivering high-quality, equitable education to
diverse learners. Specializes in fostering literacy, analytical thinking, and effective
communication through engaging, standards-aligned instruction. Dedicated to
supporting student growth in under-resourced or high-need public school settings
while upholding the district’s mission of accessibility and excellence.
2017 - 2021 (FULL TIME)
English Teacher
St. Therese of Child Jesus Academy Inc.
Dedicated English and Speech Educator at a faith-based private academy, fostering
excellence in literary analysis, oratory skills, and moral character development aligned
with the school’s mission. Designed and delivered a rigorous, values-integrated
curriculum to prepare students for academic, professional, and public speaking success.
VIRTUAL ASSISTANT EXPERIENCE
JANUARY 2021 - DECEMBER 2021 (PART-TIME)
Content Creator (Social Media Marketing)
S-FX.com Small Business Solutions
As a Social Media Content Creator for S-FX.com Small Business Solutions, I created
posts, videos, and articles for Instagram, Facebook, LinkedIn and Twitter. I helped
grow our audience and engagement by making interesting content that matched our
brand. I used tools like Canva and CapCut to design eye-catching graphics and
videos. By tracking what worked best, I improved our social media strategy over time.
My work helped more people learn about S-FX.com's services for small businesses.
MARCH 2021 - SEPTEMBER 2021 (PART-TIME)
Social Media Support
Selin Yılmaz
As the Social Media Manager for Selin Yılmaz's travel agency, I spearheaded the growth and
engagement of her Facebook page by creating visually compelling posts showcasing travel
packages, local attractions, and client testimonials. I developed and executed a content
calendar with 5-7 weekly posts—increasing page followers by 42% (from 1,200 to 1,700) in 6
months and boosting post engagement by 65% through strategic use of hashtags, polls, and
interactive content. I proactively nurtured leads by sending personalized messages to 300+
users who commented on posts, converting 18% into booked clients. My creative storytelling,
data-driven adjustments (using Meta Insights), and consistent brand voice helped establish
the agency as a trusted name in luxury Aegean travel packages.
Behind Every Successful Person Is an Organized VA – Let Me Be Yours!
MICHAEL E. DELA CRUZ |-| - | Malabon City |Philippines
FEBRUARY 2022 - OCTOBER 2022 (PART-TIME)
E-mail Management
Demetris Christodoulou
As the dedicated Email Manager and Telemedicine Coordinator for Dr. Demetris
Christodoulou's dermatology practice, I expertly managed all patient communications,
responding to 50+ daily inquiries with a professional yet compassionate tone while
maintaining an exceptional under-2-hour response rate during business hours,
implementing an efficient triage system to prioritize urgent medical questions,
developing customized email templates for common treatment inquiries that reduced
repetitive workloads by 40%, seamlessly coordinating international telemedicine
consultations across multiple time zones including pre-appointment preparations like
digital consent forms and photo submissions, maintaining meticulous CRM records in
ClinicSense that improved patient tracking accuracy by 35%, ensuring strict GDPR
compliance in all communications, while increasing international patient bookings by
25% through persistent follow-ups and earning consistent 5-star feedback for my clear,
helpful communication style that enhanced the clinic's reputation for outstanding
patient care.
JANUARY 2023 - MAY 2024 (PART-TIME)
Executive Assistant – Retail Business Management
Finn de Jong
As Executive Assistant to Finn de Jong, owner of a successful clothing and accessories
retail business, I provided comprehensive operational support to ensure smooth daily
operations. My role encompassed inventory management, supplier coordination, staff
scheduling across multiple locations, and handling customer service matters. I
implemented efficient systems that reduced logistical errors by 30% and negotiated with
suppliers to achieve 15% cost savings on bulk orders. By reorganizing our digital filing
system and optimizing the owner's schedule, I saved 20% of administrative time while
improving workflow efficiency. My proficiency in retail management tools like Shopify and
Excel, combined with strong organizational skills, directly contributed to enhancing
business operations and supporting the company's growth objectives.
JANUARY 2023 - MAY 2024 (PART-TIME)
Email Management & Customer Service Specialist – Elder Care Services
Sophie Meier
As the Email Management and Customer Service Specialist for Sophie Meier's elder care
service in Switzerland, I was the primary point of contact for families seeking care
solutions for their loved ones. I managed all inbound email inquiries with compassion and
efficiency—responding to 50+ daily messages about services, pricing, and care plans
within 2 business hours. My role included scheduling consultations between families and
caregivers, maintaining accurate client records in the CRM system, and following up on
potential clients, which increased conversion rates by 25%. I also handled sensitive
communications with empathy, ensuring families felt supported throughout their
decision-making process. By implementing an organized email tagging system and
creating response templates for common questions, I reduced response time by 30%
while maintaining personalized service. My fluency in German/English and understanding
of Switzerland's elder care system allowed me to provide accurate, reassuring guidance
to families during challenging times.
Behind Every Successful Person Is an Organized VA – Let Me Be Yours!
MICHAEL E. DELA CRUZ |-| - | Malabon City |Philippines
EDUCATION
EDUCATION AND TRAINING
Bachelor of Secondary Education Major in English
City of Malabon University, Malabon City, Philippines
2015
Trainings
Leadership Summit ........................................................................................................................ 2012
Advanced Communication Skills .............................................................................................. 2013
Organizational Skills....................................................................................................................... 2014
Analytical Skills ............................................................................................................................... 2015
Customer Egagement Skills ....................................................................................................... 2016
Organizational Skills....................................................................................................................... 2019
Microsoft 365 Basic Operation .................................................................................................. 2020
Brand Awareness ........................................................................................................................... 2020
Organizational Skills....................................................................................................................... 2021
Analytical Skills ............................................................................................................................... 2021
Virtual Assistance 101 ................................................................................................................... 2022
5 in 1 VA Course .............................................................................................................................. 2022
Data Scraping .................................................................................................................................. 2022
Lead Generation ............................................................................................................................. 2022
Basic Photoshop ............................................................................................................................... 2023
Email Marketing ................................................................................................................................ 2023
Content Creation .............................................................................................................................. 2024
Copywriting ........................................................................................................................................ 2024
Use ChatGPT at work ...................................................................................................................... 2024
VA 101 Version 5 ............................................................................................................................... 2024
SEO for Beginners ........................................................................................................................... 2025
CANVA for Education ..................................................................................................................... 2025
REFERENCES
Melody G. Santos
US-Based Law Firm
Administrative Assistant-
Alvin V. Dela Cruz
St. Therese of the Child Jesus Academy
Administrative Secretary-
Danielle Gaddi
TopFX Global
Regional Marketing Specialist-
John Jynell Motilla
Freelancer/ Your VA Buddy
E-commerce Specialist-
Behind Every Successful Person Is an Organized VA – Let Me Be Yours!
MICHAEL E. DELA CRUZ |-| - | Malabon City |Philippines