Michael Di Lillo

Michael Andrew DiLillo 1110 Clam Court, Naples F, 34102 Cell -,-, www.linkedin.com/in/madilillo Work Objective: Developed and led cross-functional teams in marketing and operations for business and consumer marketing. Data-driven marketer and project manager who enjoys working with large amounts of data - analyzing, interpreting, and making recommendations to drive tangible results. Work Experience: Cirrus Marketing Group - Naples, Florida April 2020 to Present Principal and Founder Founded to help companies surmount one of their greatest Marketing challenges, technology and growth. With experience in multiple different industries, the Cirrus Marketing Group specializes in helping clients ramp up their Demand Generation, Implement new Marketing Technologies and Platforms, and streamline their Marketing Operations. The Primary Goal of the Cirrus Marketing Group is to ensure that the Marketing Arm of who we work with runs seamlessly in order to support their sales efforts and to always work to reduce friction for our clients Doodle AG - New York, New York October 2019 to April 2020 Online scheduling platform based in Switzerland designed to help individual and enterprises simplify the scheduling of meetings amongst clients, colleagues, and friends Director of Demand Generation · Within one quarter started and implemented a LinkedIn lead generation campaign bringing in qualified enterprise leads with an average CPL of $270 with a budget of $12,000/week. · Audited and recommended replacing the current Marketing Automation system. This resulted in the evaluation of several tools and the decision to implement Marketo Marketing Automation system. · Reviewed and approved enterprise targeted content marketing material · Worked with Sales in regards to automating SDR first touch reducing the speed to lead to minutes after form completion. · Managed and undersaw Salesforce list enrichment and cleanses to verify enterprise level data. · Implemented Zignal Labs - New York, New York January 2019 to October 2019 SaaS platform that uses real time data monitoring to help Fortune 100 companies protect their most their brands from crisis and risk Director of Digital Demand · Within six months implemented a demand generation process for Account Based Marketing that netted over 700 MQLs per quarter which led to over 50 Sales Qualified Opportunities. · Created demand and registration for an event increasing from two registrants to 339 at the VP level within 3 months. · Managed a $15,000/month budget for LinkedIn marketing resulting in a CPL of $216. · Trained and acted as Pardot Admin staying “in the weeds” to build and deploy campaigns without Marketing Operations support. · Worked closely with Sales to create and implement a lead scoring system to better qualify leads before they are moved to Sales. Ladders, Inc - New York, New York May 2018 to January 2019 Six figure job board site specializing in the funnel creation, and nurturing of leads for the sales organization Director of Marketing Growth · · · · · · Exceeded quarterly lead generation goal by 20%. Responsible for leads that converted into 40% of quarterly sales, which includes renewal accounts. Increased lead to qualified lead from 37% to 57% in one quarter due to better lead acquisition strategy. Recommended and implemented the Marketing Automation platform Marketo. Managed and ran events resulting in over 500 qualified leads resulting in $132k in pipe with average deal size of $10,000. Managed marketing budget in excess of $120k for B2B lead generation. fuboTV - New York, New York November 2016 to May 2018 Online digital subscription company that specializes in live streaming television with an emphasis on live sporting programs Senior Marketing Manager: · Responsible for email as the primary customer retention channel from onboarding through churn prevention. · Decreased Dunning series by over 10% with a variety of different new program implementations. · Increased retention by 10% by testing into and implementing a more robust onboarding series. · Increased email list size by over 400% within a year and a half. · Through greater segmentation increased open rates for email segments at a rate of 100% · Identified customer segments within the data analysis platform and made market segment recommendations across all marketing channels. · Created and implemented an internal order tracking system to maintain historical integrity that was used cross-channel · Created and implemented new internal systems for project management from inception of idea to deployment of marketing assets. The New York Times – New York, New York December 2012 to November 2016 Working in the Circulation Department which is responsible for all digital and home delivery marketing to customers and prospects Marketing Email Manager: · Responsible for the channel that drives 43% of new digital subscriptions to the business. · Manage email marketing team, pushing over 1 billion emails annually with a 99.5% success and accuracy rate. · Upgraded and increased automatic email deployments by 86% within one calendar year. · Integration and continuous innovation of outside email tools such as Persado and Movable Ink to · increase conversion by up to 240% as well as being SME within the company. · A/B and multivariate testing to steadily and systematically increase the performance of emails on an ongoing basis. · Development of onboarding series to increase customer engagement across multiple lines of business. · Management and creation of a fast 24 hour turnaround email process to address breaking news in a professional and expedient manner. · Ongoing and proactive consultation on email deliverability best practices to all marketing stakeholders. · Development of a ticketing system to increase efficiency, reduce lead time, and add transparency to the email process. · Development of a report that includes achievements of the email department on a month by month basis used by company senior management. · Management and development of employees assuring their continuous growth within the company. Education: University of Dayton – Dayton, Ohio Graduated with a degree in Business Administration with an emphasis in Marketing ● Won first place for Marketing Planning and Strategy Report Fall 2009. ● Participated in planning and running the University of Dayton’s Stander Cup event. 2006 to 2010 Skills: ● ● ● ● ● ● ● Strong Understanding of Nielsen Ratings Google AdWords experience DREAM Email software Event Organization CheetaMail Email Software Pardot Marketing Automation Sigstr Admintrator ● ● ● ● ● ● Expert level with Microsoft Suite SPSS Data Analysis experience MEC Lab Certified Website Testing Siebel Marketing Tool Agile Method Experience Marketo Marketing Automation