Michael Cronje
169 MacGillivray road, Glenferness AH, Kyalami, Johannesburg, Gauteng, South Africa
- •-
Professional Profile
● An accomplished sales and marketing executive delivering quality solutions for account
management and new business development to a broad portfolio of clients across multiple
mediums such as print & on-line.
Summary Of Skills
● Presentations.
● Budget Forecasts
● New Business Development.
● Face to face sales
● Key Account Management
● Advertising Agency knowledge.
● Recruitment
Professional Experience
Happy Hound Canine Academy Pty Ltd
Sales & Marketing Executive
Jun 2015 - Current
● Leveraged social media to promote services and gauge customer needs and preferences.
● Researched market competitors and industry trends to identify potential new products and
services.
● Answered customer questions regarding products, prices and availability
● Maintained friendly and professional customer interactions
● Create & maintain social network presence
● Identified, coordinated and participated in client relationship-building activities and
meetings.
Sun Circle Publishers Pty Ltd | Screen Africa Magazine
Sales Executive - Print & Online
Sept 2014 - June 2015
● Strategize with editor & publisher to maximise visibility of print directory and website in
the market
● Work with design team in creating brand
● Create & maintain social network presence
● Cold calling
● Face to face presentations
● Generating new & return business for both online and print platforms
● Work with subscription team
● Work with events team to create network opportunities
● Attend industry events
● Maintaining relationships with clients
Essential Publishing Pty Ltd | Succeed Magazine
Key Account Manager
May 2013 - July 2014
● Conducted business to business telephone sales.
● Contacted new and existing customers to discuss how their needs could be met with
specific products and services
● Negotiated prices, terms of sales and service agreements.
● Completed 50 outbound calls daily
● Maintained detailed account records and contact logs using Goldmine.
● Generated new sales opportunities through direct and telephone selling and emails.
● Maintained friendly and professional customer interactions.
TNA Media Pty Ltd
Sales Executive
Jan 2013 - March 2013
● Emphasized product features based on analysis of customers needs.
● Collaborated with colleagues to exchange selling strategies and marketing information.
● Responded to all customer inquiries in a timely manner.
● Executed 50 dally cold calls to top level executives to increase client base.
● Answered customers questions regarding products, prices and availability
● Collaborated with members of other departments to complete sales transactions.
● Used networking opportunities to create successful, on-going business relationships.
● Scheduled and attended at least 20 appointments per week
● Maintained friendly and professional customer interactions.
● Generated weekly, monthly and annual sales reports.
● Surpassed all monthly sales goals
Pocket Media Pty Ltd
Account Executive
March 2012 - Dec 2012
● Scheduled an average of 25 appointments per week
● Wrote, proofed and edited sales proposals and correspondence.
● Monitored market conditions, product innovations and competitor activity, and adjusted
account sales approach to address latest market developments.
● Addressed customer questions and concerns regarding products, prices and availability.
● Emphasized product features based on analysis of customers needs.
● Generated new sales opportunities through direct and telephone selling and emails.
● Maintained friendly and professional customer interactions.
● Negotiated prices, terms of sales and service agreements.
D6 Ad Sales Pty Ltd
Account Executive - Digital
Oct 2011 - Jan 2012
● Contacted new and existing customers to discuss how specific products could meet their
needs.
● Generated new sales opportunities through direct and telephone selling and emails.
● Offered feedback to executive-level management on the effectiveness of strategies, selling
programs and initiatives.
● Identified prospective customers using lead generating methods and performing an
average of 40 cold calls per day.
● Responsible for implementing all business-building and relationship-building expectations
with uniquely assigned accounts and customers.
● Maintained friendly and professional customer interactions.
● Negotiated prices, terms of sales and service agreements.
The Citizen Pty Ltd
National Sales Executive
Dec 2009 - Sept 2011
● Accountable for national client base including overall customer satisfaction.
● Identified, developed and evaluated marketing strategies based on knowledge of company
objectives and market trends.
● Emphasized product features based on analysis of customers' needs.
● Attended trade shows and sales conferences.
● Scheduled at least 20 appointments per weak.
● Negotiated details of contracts and payments and prepared sales contracts and order
forms.
● Generated monthly and annual sales reports.
● Maintained friendly and professional customer interactions.
● Recipient of National Sales Executive of the Month Award in May, 2011
● Awarded 3rd place for the M.O.S.T awards 2011
Z-CARD Pty Ltd
Sales Executive
Feb 2006 - Nov 2009
● Identified prospective customers using lead generating methods and performing on
average of 25 cold calls per week.
● Responsible for implementing all business-building and relationship-building expectations
with uniquely assigned accounts and customers.
● Generated new sales opportunities through direct and telephone selling and emails.
● Generated weekly, monthly and annual sales reports.
Guarantee Trust Holdings Pty Ltd
Sales & Marketing Manager
Feb 2004 - Jan 2006
● Planned strategic brand-building events to expand the product portfolio.
● Identified, coordinated and participated in client relationship-building activities and
meetings.
● Generated new sales opportunities through direct and telephone selling and emails.
● Marketed and developed key accounts by favorably representing the company at
membership and community functions.
● Wrote, Edited and distributed press releases and pitches to local and national media
outlets, securing positive coverage in multiple publications.
Assessment Services Pty Ltd
Recruitment Consultant
Feb 2002 - Jan 2004
● Selected and interviewed candidates for all available positions.
● Created job descriptions to attract a targeted talent pool within the market wage range.
● Created repeat business by developing long-term relationships with regular customers.
● Conducted reference and background checks on all job applicants.
● Communicated the duties, compensation, benefits and working conditions to all potential
candidates.
● Managed all phases of recruitment, including defining hiring management needs and
posting available positions.
● Maintained an accurate candidate tracking system.
● Consistently recognized by management for providing superior customer service.
● Promoted to Team Leader after only 3 months in position.
● Promoted from reference checker to recruitment consultant to marketing manager after 18
months of employment with Assessment Services.
Education
Grade 12 Certificate
Maria's Viljoen Technical High School
● English
● Afrikaans
● Mathematics
● Science
● Biology
● Computer science
References
Sun Circle Publishers Pty Ltd | Screen Africa Magazine
Simon Robinson - Managing Director/ Publisher
(T) +27 - (F) +27 - (E)-Essential Publishing Pty Ltd | Succeed Magazine
Antonio Diogo - Sales Manager
(T- (C-
TNA Media Pty Ltd | The New Age
Nazeem Howa - C.E.O
(T-
TNA Media Pty Ltd | The New Age
Magriet Coetzee - HR Manager
(T-
Pocket Media Solutions Pty Ltd | Z-CARD
Michael Brennan - Production Manager
(T- (C-
The Citizen Pty Ltd
Blake Andrews - National Sales Manager
T:- (M)
Guarantee Trust Holdings Pty Ltd
Rey Delarey - Operations Manager
(T- /-
Guarantee Trust Holdings Pty Ltd | Assessment Services Pty Ltd
Alan Murray - Joint Managing Director
(T- /-
Dec 1997