Michael Cammon

Michael Cammon Vice President, Digital Marketing - ▪-▪ https://www.linkedIn .com/mikecammon Driving Customer-Centric Digital Transformation: Developing Innovative Digital Strategies, Optimizing Omnichannel Digital Strategies and User Experiences, Leveraging Advanced Analytics, and Maximizing ROI EXECUTIVE PROFILE Strategic Digital Leader with 15+ Years of Experience Scaling High-Growth Businesses Expert in Customer-Centric Strategies, Data-Driven Decisioning, and Digital Transformations Architect of Global, ROI-Centric Digital Marketing Campaigns and MarTech Integration Champion of Cross-Functional Collaboration and Executive-Level Communication PERSONAL BRANDING STATEMENT Global Digital Strategy – Digital Transformation – MarTech Stack Integration Marketing Strategy - Global Campaign Coordination Marketing Analytics & Data-Driven Decisioning Collaborative Leader - Cross-functional High-Performance Teams - P&L Management CORE SKILLS • • • • • • • • • Digital Strategy & Innovation Customer Analytics & Insights Data-Driven Decisioning Cross-Functional Team Leadership E-Commerce Strategy & Optimization – MarTech Stack Integration Data-Driven Personalization Omni-Channel Digital Marketing Conversion Rate Optimization - Web Analytics & A/B Testing – Marketing Operations & Automation - Customer Data Platforms (CDPs) SEO/SEM Optimization, Performance/Programmatic Marketing, Email/Lifecycle Marketing P&L Management PROFESSIONAL EXPERIENCE SENIOR DIRECTOR, DIGITAL STRATEGY & WEB MARKETING Dropbox | 2020 – 2023 • • • Spearheaded global digital strategies and web marketing strategies that drove annual growth in MQLs and revenue of +10% and +20% for several consecutive years Led a team of 12 with a $5M budget, optimizing digital marketing campaigns for revenue and lifetime value Implemented data-driven personalization, boosting conversion rates by 2.5 percentage points • • • Unified siloed cross-functional digital teams to deliver consistent user experience and customer journeys optimized for engagement and performance, and to enhance operational and workflow efficiency Developed and executed MarTech vision, enhancing customer/Marketing analytics, testing and experimentation, and CRO capabilities Leveraged ABM to increase enterprise client acquisition EXECUTIVE DIRECTOR, DIGITAL STRATEGY & MARKETING Constellation Energy | 2014 – 2020 • • • • • • Scaled digital revenue from $2M to $100M in 2 years through omnichannel growth campaigns optimized for performance via data analysis and A/B and multivariate testing Increased new customer acquisition via digital channels from 15% to 60% of the division's total Improved customer retention by 10 percentage points through enhanced loyalty programs and predictive analytics Implemented predictive analytics and customer data platforms, resulting in significant annual improvements in campaigns' ROI Implemented a disciplined approach to customer segmentation, leading to strong gains in email engagement, conversion, and customer retention rates VICE PRESIDENT, DIGITAL & STRATEGY MARKETING Axcess Financial | 2008 -2014 • • • • • • Catapulted market share from bottom 10% to market leader in 24 months via aggressive digital marketing campaigns optimized for revenue and ROI Led a team of 70 with an annual budget of $20M, overseeing all aspects of demand generation, customer acquisition, performance marketing strategy, and execution Increased annual digital revenue from $1M to $100M, and EBITDA by 550%, in 18 months Improved website conversion rate by 20 percentage points to 85% through data analytics and continuous A/B testing Implemented marketing automation system, reducing customer acquisition cost by 32% Recognized by Cincinnati Enquirer as best leader of a medium-sized company (2010) EARLY CAREER: Vice President, Digital Strategy & Marketing | AARP, Inc. Vice President, Marketing/ Product Marketing | AOL, Inc. Vice President, Marketing/ Digital Strategy | Citigroup EDUCATION & CERTIFICATIONS MBA, Marketing & Finance | Northwestern University, Kellogg School of Business Bachelor of Arts, Economics | Northwestern University Harvard, MIT, Northwestern, and Pennsylvania Executive Programs in Digital Transformation and MarTech Innovation