Michael Bermudez

Michael Bermudez New York, New York, United States -linkedin.com/in/michael-bermudez-9a4b2950 Summary Strategic-thinking senior level business development expert with 10+ years of experience creating marketing initiatives that attract new clientele, increases revenue, and brings in brand awareness. Love connecting with people! Send me a note :- Experience Director of Business Development, Sports and Entertainment Groundhopper Soccer Guides May 2023 - Present (3 months) Groundhopper Soccer Guides is the official sub-agent in the United States for ticket sales for the major European soccer clubs and leagues. In my role as Director of Business Development, I am responsible for developing and implementing a comprehensive business development strategy for the sport and entertainment sector, aligning with the organization's overall goals and objectives. Identify new business opportunities, partnerships, and potential clients in the sports and entertainment industry. Frequent market research and analysis to identify prospects, competitive landscape, and potential areas for growth, a true expert in the market. Collaborating with cross-functional teams, including marketing, finance, and social media, to develop and execute business development initiatives. With my expertise in events, I represent organization at industry events, conferences, and networking opportunities to promote our brand and establish strategic relationships. Last, but not least, provide training, leadership, guidance, and mentorship to all staff, fostering a high-performance culture and driving results. Founder / Consultant For the Love of the Game LLC Jul 2018 - Present (5 years 1 month) Hired by clients in the soccer industry to create strategic marketing plans that align brand awareness with KPI goals. Establish a compelling social media presence that attracted new followers through enhanced visibility across platforms. Oversaw the design and rollout of digital and in-person branding initiatives such as targeting ad promotions, mail campaigns, and industry events. Key Achievement: Expanded client roster to managing the presence and improving revenue for four companies. Business Development Manager Vivreau Jan 2020 - Jan 2023 (3 years 1 month) Identify sales leads, reach out to prospective clients to understand their specific needs, and tailor services to secure new deals. Account Manager for over 100 accounts. Work with the sales team to Michael Bermudez - page 1 coordinate strategies for winning accounts. Monitor support services to ensure full client satisfaction for retention of business. Assist the customer service team in delivering exceptional white glove service. Director of Sales & Events, Soccer SKLZ Mar 2018 - Jan 2019 (11 months) Led the daily sales operations to delivery exceptional service to sponsored athletes and teams. Set project scopes for industry events, delegated assignments to event staff, and monitored each phase of set-up to ensure events were prepared on time. Sought out and successfully acquired large national partnerships that boosted the company’s reputation. Key Achievement: Launched the soccer product line which became the most popular sports line in the company. Territory Manager SKLZ Apr 2016 - Feb 2018 (1 year 11 months) Identified regional leads to secure partnerships with soccer, baseball, football, and basketball programs. Engaged with existing clients to monitor their satisfaction with company services while expanding the company portfolio to new sports programs. Created detailed metric reports tracking sales data. Represented the company at industry events and trade shows as a trusted brand for athletes. Director of Sales, Americas Global Hospitality Services Nov 2015 - Nov 2016 (1 year 1 month) Primary architect and decision-maker of all sales initiatives spanning more than 100 hotels in four continents. National Sales Advisor Denihan Hospitality Group Apr 2014 - Nov 2015 (1 year 8 months) Monitored the use of a $1M budget to ensure funds were properly allocated to needed resources. Played a key role in the rollout of new sales strategies for winning new clients while maintaining thriving relationships with existing clients. Key Achievement: Worked directly with the agency director to revamp the incentive rewards program. Sales Advisor IMG Academy Feb 2011 - Apr 2013 (2 years 3 months) Supported the design, development, and launch of marketing plans that attracted new business while attending to administrative needs that kept the academy running smoothly. Handled all correspondence to answer inquiries on academy goals and services. Spearheaded the creating and rollout of comprehensive soccer camp programs. Key Achievement: Michael Bermudez - page 2 Successfully negotiated a partnership with MLS. Scouting Coordinator Intern New York Red Bulls Dec 2010 - Feb 2011 (3 months) Player Development Coordinator Major League Soccer Jul 2010 - Jan 2011 (7 months) Team Liaison Soccer United Marketing LLC Jul 2010 - Nov 2010 (5 months) Manager and Owner FC Inter Park Nov 2007 - Dec 2009 (2 years 2 months) Tournament Director Kestrel Cup June 2009 Apr 2009 - Aug 2009 (5 months) Production Assistant Bright House Networks Sep 2007 - Aug 2008 (1 year) · Assisted the production department with various tasks required to run a news station, including the operation of cameras and creating web based news articles · Operated the master control, sending live feeds Education University of South Florida Business Administration and Management, General 2008 - 2012 Skills Sales • Event Management • Social Media Marketing • Sports • Event Planning • Social Media • Marketing Strategy • Sports Management • Public Relations • Football Michael Bermudez - page 3