Michael Balchaitis

Michael Balchaits King of Prussia, PA • - •-• linkedin.com/in/michaelbalchaitis • www.michaelbalchaitis.com Senior Graphic Designer I have 24 years experience in graphic design and a strong design portfolio. My passion and creativity to create designs and solutions that drive a brand. I love being innovative, working together and being collaborative in content ideation. I am a positive and energetic person. Increasing SonicWall's social presence from 2020 to 2023 helped drive sales leads. WORK EXPERIENCE SonicWall • 08/2019 - 02/2024 Cybersecurity company that sells a range of Internet appliances primarily directed at content control and network security. Remote Graphic Design Manager • Unique and original B2B, content creation deliverables. Social Media creative, social cards, OG images, reels/stories, animated graphics, illustration, infographics, thumbnails, email templates, web graphics, landing pages, blog headers, Presentations, Gifs, Website banners, web design, icons and logos. • Collaborate with marketing and demand generation teams and develop social strategy to create engaging content on time in a fast-paced, high-volume environment for YouTube, LinkedIn, Facebook, Twitter, Instagram and TikTok. Leverage Generative AI(Firefly, Stable Diffusion). • Brand ambassador for SonicWall. Creating and managing Brand Style Guidelines. DAM, digital asset management using Brandfolder. Use content management systems using Wordpress. Profieciency in MS Office, Sharepoint, and Sketch/XD. Daily use of Jira and Confluence. • Maintained brand consistency and quality control, utilizing design expertise to provide creative solutions for successful brand launch. • Design and develop 2D/3D animations and videos for web and social using Cinema 4D, Adobe Premiere Pro and After Effects. Sound editing using Audition. • Worked with the web team to create designs using Figma, Photoshop and Illustrator. Working knowledge of HTML5, CSS, Javascript, Webp and Wordpress. Fanatics • Conshohocken, Pennsylvania, USA • 04/2009 - 04/2019 Manufacturer and online retailer of licensed sportswear for the NFL, MLB, NHL, NBA, UFC and MLS. Graphic Designer • Lead designer to spearhead execution of B2C marketing initiatives, promotions and digital campaigns, digital and print on global sports brands: MLS, UFC, NASCAR, NBA, NHL. • Designing Logos, Banners, Infographics, Landing Pages, Mobile, Email, Print, storyboarding, Video editing, Motion Graphics, 2D/3D animations, Gift card packaging design, Powerpoint and Social Media. Assist in Photoshoots.. • Improved copyright compliance by 15% through strict adherence to intellectual property and licensing rules. • Increased sales within one year by 50% for a rapidly growing sport by designing engaging campaigns and tools that increased customer understanding. • Improved brand consistency and customer recognition by 20% through design thinking and delivering low to mid fidelity interface prototypes for digital products. • Management and Mentorship to Junior designers and interns. Advanta Bank Corp. • Springhouse, PA. • 04/2006 - 03/2009 Financial services to small business owners. Senior Graphic Designer • Full-time • Designed email campaigns, landing pages, banners, flash demos, user interfaces for application flows, presentations of designs, storyboarding, wireframing, and completed products. • Partnered with the Creative Director to develop and evolve the brand's look and feel, ensuring a cohesive brand experience across all marketing touchpoints, resulting in a 15% increase in brand consistency and recognition. • Revolutionized brand campaigns by conceptualizing innovative ideas, resulting in a 15% increase in brand consistency and engagement. • Conceptualized and launched a credit card customization program, enabling customers to create unique designs. Boosted customer engagement and satisfaction. Merck • Lansdale, PA. • 10/2005 - 09/2006 Merck & Co., Inc. is an American multinational pharmaceutical company headquartered in Rahway, New Jersey. It is one of the largest pharmaceutical companies in the world, generally ranking in the global top five by revenue. UI Designer • Contractor • Designed the Employee Learning Intranet. Photoshop, Illustrator, HTML, CSS and Javascript. Lorel Marketing Group • King of Prussia, PA • 08/2004 - 09/2004 Lorel Marketing Group is a full-service advertising agency. Web Designer • Contractor • Assistant designer on the Lehigh Valley Mall website. Photoshop, Illustrator, HTML, CSS and Javascript. Taylor Gifts, Inc. • Paoli, PA. • 09/2003 - 08/2004 Taylor Gifts has been providing their customers with unique gifts and housewares since 1952. Web Graphics Design Manager • Full-time • Managed three company websites. Managed email campaigns. Amazon product feeds. Update board of directors on web trends and sales. Graphics Adobe. Web Trends. Vertical Alliance • King of Prussia, PA • 08/2003 - 09/2003 Events ticket sales and distribution company. UI Designer • Graphics and user interface design for Toyota Houston Center website. Photoshop, HTML, CSS. Innovision Media Group • Norristown, PA. • 04/2000 - 05/2003 Full-service Mutlimedia company. Includes Print, Web Design, Video and Events. Web Designer • Full-time • Senior Designer for all client web sites. HTML, CSS, Flash, SEO. Photoshop, Illustrator, Dreamweaver. EDUCATION Associates in Graphic Design Delaware County Community College • Media, Pa • GPA: 3.0 SKILLS 3D animation, 3D Modeling, 3d rendering, Ability To Meet Deadlines, Accountability, Accuracy, Action Oriented, Adobe After Effects, Adobe Cc, Adobe Creative Cloud, Adobe Illustrator, Adobe InDesign, adobe photoshop, Ai, B2B, B2C, Banner Ads, Beauty, branding, Cinema 4D, Content Creation, digital ads, Ecommerce, Facebook, fashion, Figma, fully remote, Gifs, Infographics, Instagram, LinkedIn, Reddit, saas, Social Campaigns, social images, Social Media, Social Media Assets, social media content, Social media posts, Social Media Trends, Social Platform, Social Posting, Storytelling, TikTok, typography, User Experience, visual storytelling, course designing on Udemy, Teaching, YouTube and Skillshare