Michael Aron Santos

MICHAEL ARON SANTOS 📍 Content Creator | Social Media Strategist | Digital Marketing Specialist 📧-| 📞- | 🔗 https://mikearonsantos.wixsite.com/mike-your-virtual--3 🔹 Professional Summary Creative and results-driven Content Creator with a strong background in social media management, strategic content planning, and brand storytelling. Skilled in crafting engaging content across multiple platforms, optimizing workflows, and enhancing brand visibility through data-driven strategies. Adept at collaborating with cross-functional teams to deliver high-quality content that aligns with brand goals. 🔹 Professional Experience H&J Fence Supply | Content Strategist & Executive Assistant ●​ Spearheaded the planning, creation, and repurposing of content for YouTube, Instagram, LinkedIn, and Facebook, driving significant audience growth and brand engagement. ●​ Optimized social media posts through strategic copywriting, SEO practices, and visually compelling design, enhancing content reach and performance. ●​ Implemented and managed structured content workflows, ensuring the timely delivery of high-quality content aligned with marketing objectives. ●​ Collaborated closely with the marketing team to develop innovative content ideas, refine strategies, and execute comprehensive marketing campaigns. ●​ Managed daily vlogs, edited content, and structured videos for optimal engagement and retention. ●​ Optimized YouTube content with effective titles, thumbnails, and descriptions, utilizing A/B testing to identify top-performing formats. ●​ Repurposed long-form YouTube content into engaging reels and shorts for LinkedIn, Instagram, and Facebook, maximizing content utility. ●​ Developed and maintained a comprehensive content tracking system in Notion, streamlining the content creation process and enhancing team productivity. ●​ Conducted monthly performance reviews to analyze content effectiveness and refine strategies for continuous improvement. ●​ Automated content ideation processes by integrating Slack with Notion, ensuring seamless collection and organization of creative ideas. ●​ Standardized video production workflows, including equipment setup, content structuring, and post-production enhancements. ●​ Implemented SEO best practices across video content, including structured descriptions, timestamps, and consistent metadata optimization. ●​ Created persuasive video scripts and marketing campaigns targeting niche audiences, enhancing lead generation and customer engagement. Freelance Content Creator & Social Media Strategist ●​ Developed and executed content strategies for YouTube, Instagram, LinkedIn, and Facebook, driving audience engagement and brand growth. ●​ Created content calendars, managed posting schedules, and ensured brand consistency across platforms. ●​ Wrote compelling social media copy for various audiences, maintaining alignment with brand voice and marketing objectives. ●​ Designed visually appealing feed and story creatives using Canva, enhancing brand storytelling and engagement. ●​ Managed email marketing campaigns with Brevo, HubSpot, and Mailchimp, focusing on audience segmentation and engagement. ●​ Utilized automation tools like Notion and Zapier to streamline content workflows and improve efficiency. Global Hemp Association | Social Media Manager ●​ ●​ ●​ ●​ ●​ Created and curated engaging content for social platforms. Monitored and analyzed social media performance using analytics tools. Managed social media advertising and budget allocation. Built and nurtured online communities, engaging with followers to foster brand loyalty. Responded to customer inquiries and resolved issues promptly. Hub Digital Solutions | Virtual Executive Assistant ●​ Developed and implemented social media strategies to increase brand awareness and engagement. ●​ Created and curated content for various platforms, including text, images, and videos. ●​ Monitored and analyzed social media performance metrics to optimize campaigns. ●​ Collaborated with design and content teams to ensure consistent brand messaging. LaunchCart | Virtual Executive Assistant ●​ Provided high-level administrative support to executives, managing schedules, appointments, and travel arrangements. ●​ Prepared and edited documents, reports, and presentations for executive meetings. ●​ Coordinated and communicated effectively between different departments and teams. ●​ Handled confidential information with discretion, ensuring smooth day-to-day operations. 🔹 Skills & Expertise ✅ Content Strategy & Social Media Management​ ✅ Copywriting for Social Media & Marketing Campaigns​ ✅ Visual Content Design (Canva, CapCut)​ ✅ Workflow Automation (Notion, Zapier)​ ✅ Email Marketing (Mailchimp, HubSpot, Brevo)​ ✅ Project Management Tools (Trello, Asana, Slack) 🔹 Tools & Technologies ●​ ●​ ●​ ●​ ●​ Project Management: Notion, Slack, Trello Content Creation: Canva, CapCut, Opus Clip Automation: Zapier, Brevo Email Marketing: Mailchimp, HubSpot Website Management: WordPress, Wix 🔹 Education Bachelor's Degree in Business Administration (Marketing Major)​ Bulacan State University 🔹 Personal Interests & Soft Skills ●​ Brazilian Jiu-Jitsu & Muay Thai Practitioner ●​ Passionate about sports, music, and fitness ●​ Logical thinker (INTP-A) with strong problem-solving skills Languages: English (Fluent), Tagalog (Native) Contact:- |-