Michael Aligbe

Michael A. Aligbe Address: 3 Middleton Ct, Markham, Ontario Email:-Phone:- PROFESSIONAL PROFILE: Highly skilled and adaptable professional with a diverse background spanning digital marketing, content strategy, social media management, web development, and video editing. With a results-driven mindset and a passion for creativity, I excel in crafting innovative solutions that drive business growth and audience engagement. PROFESSIONAL SKILLS: Digital Marketing: Expertise in SEO/SEM, social media management, content creation, email marketing, Google Analytics, and campaign optimization. Content Marketing: Proficient in developing content strategies, crafting engaging blogs, articles, and multimedia content aligned with brand goals. Social Media Management: Skilled in creating and executing social media campaigns, growing online communities, and leveraging analytics to optimize performance. Web Development: Knowledgeable in responsive website design using HTML, CSS, JavaScript, and optimizing for user experience and SEO. Video Editing: Experienced in using Ulead Video Studio to produce high-quality videos for promotional, storytelling, and branding purposes. Campaign Management: Adept at planning, launching, and analyzing marketing campaigns across digital channels to drive engagement and conversions. Data Analytics: Proficient in interpreting and visualizing data to inform marketing strategies and improve campaign ROI. Project Collaboration: Skilled in collaborating with cross-functional teams, including designers, writers, and developers, to achieve project goals. Creative Problem-Solving: Ability to develop innovative solutions to marketing challenges, balancing creativity with technical precision. Technical Tools: Hands-on experience with tools like Google Ads, HubSpot, Zoho, WordPress, Canva, and various CMS platforms. EMPLOYMENT HISTORY Digital Marketing Specialist, Plushmale Ltd, Lagos, Nigeria (09/2017 - 10/2024) Developed and implemented data-driven digital marketing strategies, increasing website traffic by 20% through targeted SEO and SEM campaigns. Managed social media accounts across multiple platforms, achieving 99% engagement rate growth and building a strong online presence. Streamlined content creation and scheduling processes, resulting in a 15% improvement in campaign delivery speed. Oversaw email marketing campaigns, ensuring 10% higher open and click-through rates through optimized targeting and personalization. Ensured compliance with advertising guidelines and data privacy standards, maintaining a trustworthy brand image and reducing policy violations by 25%. Collaborated with cross-functional teams to launch a CRM system, improving lead tracking and increasing customer conversion rates by 30%. Monitored and analyzed digital campaign performance, achieving a 95% accuracy rate in tracking key metrics and reporting insights to stakeholders. Prepared detailed marketing reports on campaign effectiveness, audience engagement, and ROI to guide strategic decision-making. Content Marketing Manager, Skyway Aviation Handling Company(01/2015 - 08/2017) Developed and managed a content calendar to ensure consistent publishing, achieving 100% compliance with brand guidelines and timelines. Created and optimized engaging content across multiple channels, increasing audience engagement rates by 99% through targeted storytelling. Streamlined content production workflows, improving team efficiency by 15% and reducing project turnaround times. Collaborated with cross-functional teams to strategize and execute campaigns, achieving a 10% reduction in lead nurturing time and exceeding engagement targets by 15%. Monitored and analyzed content performance metrics to identify opportunities for improvement, reducing bounce rates by 12% through optimized content strategies. Mentored and trained a team of 15+ content creators, increasing productivity by 20% and maintaining adherence to quality and brand standards. Conducted regular content audits to ensure relevance and accuracy, improving content alignment with audience needs and reducing outdated material by 12%. Video Editing Specialist, Mr P Ventures, Lagos, Nigeria (11/2014 - 10/2015) Joined and edited video clips to create seamless and cohesive final products for internal and external communications. Integrated audio tracks into videos, ensuring synchronization and enhancing overall production quality. Applied basic visual effects and transitions to improve video aesthetics and maintain audience engagement. Designed and implemented marquee text effects to highlight key information and enhance storytelling. Managed and organized video assets efficiently, ensuring quick access and streamlined editing workflows. Data Entry Clerk, First Bank of Nigeria, Lagos, Nigeria (11/2014 - 10/2015) Inputted over 300 customer data entries weekly into company systems, ensuring 100% accuracy in processing information. Supported administrative tasks such as document filing, record-keeping, and correspondence management, improving filing efficiency by 25%. Contributed to the development of a more efficient data entry process, reducing errors by 10% and improving team productivity. Maintained 100% compliance with data protection regulations by implementing secure handling and processing protocols for customer and company data. Reduced system downtime by 30% by providing prompt technical support, streamlining workflow, and minimizing disruptions. Web Developer, Self-Employed (Freelance) Developed dynamic and responsive websites using HTML, CSS, and JavaScript for engaging user interfaces and seamless navigation. Implemented backend functionality using PHP, integrating databases with SQL to ensure secure and efficient data handling. Designed and launched eCommerce platforms, integrating plugins, payment gateways, and custom features to enhance functionality. Collaborated with clients to customize website themes, ensuring alignment with brand identity and business goals. Optimized website performance through debugging, code optimization, and testing, improving load times and user experience. Created and managed forms with PHP for data collection and automated processing, ensuring accuracy and usability. Maintained and updated websites post-launch, providing ongoing support and ensuring compatibility with new technologies. EDUCATION: High School Diploma - Lagos State Polytechnic, Lagos State, Nigeria (Graduated 2005) Bachelor's Degree - Abia State University, Abia State, Nigeria (Graduated 2024) CERTIFICATIONS: Fundamentals of Digital Marketing - Google Basic Website Development - Adisco International Diploma in Web Development using HTML & CSS - Alison Responsive Web Development with Bootstrap 4 - Alison Thank you for considering my application. I look forward to the opportunity to contribute to your team!