Micah Gibson

EXPERIENCE SOCIAL MEDIA MANAGER M MILLENNIAL APARTMENTS LLC | 2019 G MICAH GIBSON CONTACT 2440 FORT WORTH AVE DALLAS,TX-- SUMMARY Creative and motivated marketing communications professional, focused on contributing to company and client success, while implementing effective marketing strategies. Proficient in strategic planning, brand marketing, public relations and content development. EDUCATION FRANKLIN UNIVERSITY B.A. | PUBLIC RELATIONS PORTFOLIO https://micahagibson.wixsite.com/portfolio Successfully spearhead campaigns on social media platforms including Facebook, Twitter, and Instagram Manage social media planning for execution of marketing strategies and community management Implement marketing and promotion tactics that led to 34% growth in total social media shares and 27% increase in website traffic from social media posts Monitor online presence of company’s brand and engage with users, strengthening customer relationships BRAND MARKETING CONSULTANT HIGHER LEVEL OF THINKING PODCAST |- Generated attractive and consistent graphic designs for use in all types of marketing. Wrote engaging and successful marketing, advertising and website copy. Identified value propositions and key messages for all of the company’s marketing campaigns. Drafted and managed print, online and social media communications designed to promote company brand, image and values. Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes. COMMUNICATIONS INTERN AGENCY AT BROWN BOOKS | JAN 2018 - APR 2018 Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style. Provided administrative support to senior team members. Wrote and distributed press releases for company and clients. Built media kits in support of specific strategic initiatives. Developed original content for blog posts and website articles. Wrote an average of [7] press releases and media advisories each for author book and event related announcements and public relations efforts. Built and maintained media and coalition lists. FREELANCE MARKETING SPECIALIST JMAC HOME HEALTHCARE | JUN 2017-DEC 2017 APPLIED MEDIA PROMOTIONS CERTIFICATIONS GOOGLE ANALYTICS ACCOUNT EXECUTIVE | AUG 2014-MAY 2016 SKILLS Media Relations Copy-writing knowledge Project management Press Releases & Press Kit MS Office Suite SEO & Marketing Techniques Marketing Campaign Development Social Media Management Adobe creative Suite