Micaela Georges

MICAELA GEORGES Digital Marketing & Branding Leader. Expert in Social Media Strategy & Creative Production. Driving growth through Storytelling & Media Ads. - - 25 de Mayo 820, San Fernando Buenos Aires, Argentina WORK EXPERIENCE Paramount Dec 2023 - Present Branding Streaming Manager at Paramount Plus & Pluto TV Paramount July 2022 - Dec 2023 Digital Creative Streaming Manager at Paramount Plus VIACOM Jan 2021 - July 2022 Content Marketing Manager at Nickelodeon VIACOM Ago 2015 - Jan 2021 Social Media & Digital Marketing Coordinator at Nickelodeon GRUPO VI-DA Jul- Head of Digital & Social Media Lead Branding MKT for the Streaming platforms of the company on LATAM and Brazil markets, through a 360 approach: digital organic, paid media, B2C, B2B. Lead content strategy and production for MKT campaigns on digital and social media platforms (organic, paid media, B2C, B2B) for LATAM and Brazil markets. Lead digital & social media panregional team, responsible for the digital content and all marketing actions for Kids & Family brands in LATAM and Brazil markets. Manage production of social media and digital MKT campaigns, dealing with different LOBS (Programming, Sales, Creative, Press, CP) for LATAM markets. Social Media & Digital Strategy: multibrand. Lead website team: TKM brand | Magazine edition: Psicología Positiva brand. EDUCATION Harvard Business University Developing Digital Literacy - postgraduate course | 2022 Palermo University Social Media Management - postgraduate course | 2014 Del Salvador University Degree in journalism | 2011 TEA Sr. Technician in Journalism | 2009 SKILL Personal Languages Martketing Management Skills Spanish: Native Facebook Ads Certification Negotiation English: Advanced Youtube Channel Growth Datadriven mindset Portuguese: Certification Presentation Skills Intermediate Branding Leadership Storytelling