Metwaly Magdy

Lead Generation for Amazon Store (Case Study) My client wanted to generate leads for his Amazon supplement store to drive them in his sales funnel and also get reviews on Amazon to increase his visibility and credit. I first conducted an audit of his business to better understand his business model. We then picked an offer to attract the leads at the lowest cost possible. Based on the information he provided, I started making a buyer persona of his ideal customers and then used it to research Facebook for interests, behaviors and demographics that will most likely deliver the required high quality leads at the lowest cost possible. With my consultation he created multiple images and a video explaining the offer to use with the Facebook ads lead generation and he also set up the ad copy. I started installing the ad with lead generation objective on Facebook to make it easy for the leads to sign up in two simple clicks. I started to split test multiple audiences and creatives to see which performs best. With time, I found 3 winning audiences and a high performing image. Then, I started optimizing the ads according to the past data about the most valuable demographics, placements and devices. We then tried to test the quality of the leads we acquired at an average cost of $1.35 per lead so the client ran his offer to test email open rates and click through rates. We had 38.7% open rate and 60% CTR. After discussing the situation, we agreed on acquiring the leads via Facebook messenger instead of email as it has a much higher open rates and click through rates. I used Manychat as our chat bot and set up a sequence to sign up new leads through simple and easy process. I started to set up some tests to see which campaign objective is better suited to our nee method. I split tested between post engagement and lead generation objective but found no quantifiable difference. Then I decided to focus on post engagement t objective where leads can sign up through commenting a certain word on the post. After 2 days of testing, the results were not satisfying so I s decided to try a new campaign objective. I set up a new sequence in Manychat to use it with messaging campaign objective where leads sign up by messaging the page through the ad. I used previous and new audiences that worked in the previous campaigns. After just one day I started to see a huge success that continued till the end of the campaign. I ended up generating leads for an average of $1 and even less with huge open rate of 95% and offer claims of nearly 90%. The success of the campaign was based on a good product, enticing offer and relentless testing to achieve the desired result at the lowest cost possible.