Meshal Farooq

Meshal Farooq-| - | Dubai, U.A.E. Educa on Columbia Business School | Execu ve Educa on Professional Cer cate in Digital Marke ng. New York, U.S.A Skills & Exper se Skills: Social Media Marke ng, Campaign Management, Media Planning, Digital Marke ng Strategies, SEM/SEO, Data Analysis, Copywri ng. Tools: Hootsuite, Bu er, Advance Excel, Canva, Adobe Crea ve Suite. Project Experience Nike, Inc. | Columbia Business School New York, U.S.A • Executed comprehensive keyword analysis to iden fy high tra c keywords which led to increase of organic tra c by 15%. • Analyzed social media metrics and provided regular reports to management, highligh ng key insights and recommending strategy adjustments. • Implemented a social media strategy that resulted in 15% increase in follower growth and a 2% increase in engagement. • Cra ed social media campaigns across Facebook, Instagram & YouTube, driving 15% increase in website tra c over 2 months. Estee Lauder| Columbia Business School • New York, U.S.A Monitored and responded to customer inquiries and complaints on social media, leading to a 90% increase in customer sa sfac on. Developed and executed a digital marke ng strategy to increase social media brand awareness by 30%, resul ng in increased impressions. Designed and scheduled daily content for social media channels (Instagram, Facebook, etc.), resul ng in 15% in website tra c and a 19% in conversions. Conducted compe tor social media analysis to inform content strategy and ideas, leading to a 45% increase in engagement. • • • Starbucks| Columbia Business School • New York, U.S.A Analyzed Facebook, Instagram and Twi er social media content & designed alterna ves using Canva, resul ng in 25% increase in engagement. Analyzed social media metrics and provided regular reports to management, highligh ng key insights and recommending strategy adjustments. Conducted extensive compe tor social media analysis to plan content strategy and ideas, leading to a 20% incremental increase in user-generated content. U lized social media management tools (Hootsuite, Bu er, etc.) to streamline the content crea on and publishing process, resul ng in an increase in produc vity. • • • Work Experience ffi ffi ti ffi ti ti ti ti ti ti ti ti ti ffi ffi ti ff ti ti ti ti ti ti ti tt ti ti ti ti ti ti ti ti ff ti fi ti ti ti ti ti ti ti ft ti ti ti Salik, U.A.E Dubai, U.A.E Data Valida on (Data Analysis) Jul 2018 - Dec 2022 • Analyzed user experience and applied predic ve analy cs techniques to iden fy key areas for improvement on website, leading to a 10% decrease in opera onal costs. • Executed complex data analysis to iden fy overall company's performance over the span of 3 years. • Op mized data visualiza ons for business opera ons, driving e ciency improvements of 15% and improved decision-making accuracy by 10%. • Developed & deployed interac ve dashboards to monitor employee performances on yearly basis, resul ng in clear visibility of low and high performing agents.