Meseret Gashaye

Meseret Gashaye-• linkedin.com/in/meseret-gashaye Digital Marketing Specialist Results-driven Digital Marketing Specialist with 3+ years of experience in email marketing, lead generation, and operational management. Achieved a 40% turnover increase through customer segmentation and a 95% project delivery rate by managing remote teams. Proficient in lifecycle automation, CRM systems, and tools like Keap, Mailchimp, and ClickUp. Delivered 25% average open rates by optimizing email campaigns. Skilled in customer service, administrative support, and project management, with a proven track record in boosting engagement, reducing costs, and enhancing client satisfaction. Holds a BA Degree in Marketing Management and certifications from Google and Keap. Fluent in handling multi-channel marketing strategies for scalable growth. WORK EXPERIENCE Digital Marketing Specialist • Remote • 04/2021 - Present Email Marketing Specialist • Freelancer • Achieved a 40% increase in revenue within 6 months by implementing targeted email marketing campaigns, focusing on segmentation, personalization, and lifecycle automation using Keap and Mailchimp. • Boosted email open rates to 25% and click-through rates to 3% by optimizing email subject lines, content strategies, and audience segmentation, resulting in improved engagement and conversions. • Reduced marketing costs by 10% through automated email workflows and list management strategies, enhancing campaign efficiency and driving customer retention across multi-channel campaigns. OBM/Online Business Manager • Freelancer • Managed a team of 7 remote freelancers, achieving a 95% on-time project delivery rate and improving workflow efficiency by 20% through effective task coordination, communication, and process automation using tools like ClickUp and Google Workspace. • Streamlined client operations, enhancing response times by 20% through CRM management with 99% data accuracy, anticipating client needs, and ensuring seamless administrative support. • Boosted team productivity by 25% by implementing project management best practices, tracking progress, and optimizing team collaboration, resulting in higher client satisfaction and timely task completion. Lead Generation Strategist • Freelancer • Facilitated the successful onboarding of 50+ prospects within 3 months by optimizing lead qualification processes and connecting qualified leads to closing teams, resulting in streamlined sales operations. • Generated 20+ qualified sales calls per month from 100+ conversations by implementing targeted lead-generation strategies through social media engagement and CRM tools. • Increased client base by 50% within 6 months through multi-channel lead generation campaigns, leveraging Instagram and Facebook outreach to engage prospects and nurture leads effectively. Furlough • Remote • 07/2020 - 03/2021 Digital Marketing Specialist • Freelancer • Achieved a 40% increase in email open rates and a 5% click-through rate within 6 months by optimizing newsletter content and implementing data-driven email strategies on Mailchimp. • Reduced marketing costs by 10% through targeted email segmentation and personalized campaigns, resulting in higher engagement and customer retention. • Managed weekly email newsletters, boosting engagement through optimized subject lines and audience segmentation, improving overall campaign performance. Acadium • Remote • 12/2019 - 05/2020 Digital Marketing Apprentice • Internship • Increased follower engagement by 20% and achieved a 30% growth in social media followers within 3 months by scheduling targeted content using Hootsuite, SocialBee, and Tailwind. • Optimized LinkedIn lead generation, identifying and targeting high-quality prospects with LinkedIn Sales Navigator, resulting in a consistent flow of qualified leads. • Boosted website visibility and SEO performance by managing and updating WordPress blogs, ensuring optimized content and improved user engagement. EDUCATION Bachelor's degree in Marketing Management Addis Ababa University • Addis Ababa, Ethiopia • 09/2003 - 08/2006 CERTIFICATIONS Tags in Keap • 08/2024 - Present Keap Academy Email Deliverability Foundations • 08/2024 - Present Keap Academy Broadcasts in Keap • 08/2024 - Present Keap Academy Lifecycle Automation: a framework for predictable growth • 08/2024 - Present Keap Academy Part 1 - Advanced Automation Training • 08/2024 - Present Keap Academy / Part 2 - Advanced Automation Training • 08/2024 - Present Keap Academy Part 3 - Advanced Automation Training • 08/2024 - Present Keap Academy Pro and Max Starter Kit • 08/2024 - Present Keap Academy Digital Marketing Apprenticeship • 05/2020 - Present Acadium The fundamentals of Digital Marketing • 05/2019 - Present Google Digital Skills PROJECTS Customer Journey Created Lifecycle Marketing/Customer Journey Map Email Automation Set Up Sales Offer Email Automation Landing Page Created a Sales Page using Keap SKILLS • B2B ​marketing, Canva, ClickUp, CRM ​systems, Digital ​Marketing, Email ​Automation, Email ​ Broadcast, Email ​Campaign, Email ​Design, Email ​Marketing, Email ​Newsletter ​Design, Email ​sequence, Google ​Analytics, Google ​Suite, Google ​Workspace, keap, Landing ​page, Lead ​ Generation ​Strategy, Lifecycle ​Automation, MailChimp, Marketing ​Campaigns, Market ​ Research, Microsoft ​Office, MS ​Sharepoint, Operations, Organization ​and ​multitasking, Project ​Management, Research, Slack, Social ​Media ​Management, Task ​Managment, Time ​Management, Travel ​Coordination, WordPress ​posting, Zoom