Mervin Fernandes

How can you maintain relationship with clients using CRM database Customer Relationship Management is a process where a company maintains contacts with its customers. These customers can be both present and potential. More commonly referred to as CRM, a company maintains a database of all customers as it helps contact them in future when required. This can be a huge chunk of data and is referred to as CRM database. No business can survive without a customer. As a result, companies have realized the importance of a customer and make sure their Customer Relationship Management databases are up to date. A happy customer is a good investment to any company. A customer who is happy with the products and services of a company can influence others to purchase a company’s products. Companies spend huge sums on advertising. However, there is no way to calculate or confirm whether the amount spent actually translates into revenue at a later stage. However, this is not the case, a happy customer satisfied with the products of a company can influence so many others and the best part is the company has hardly spent much here. A company needs to capture all the details pertaining to the customer. A company can contact the customer for feedback on the quality of services provided. In case a customer is not satisfied with a particular aspect of the product or service, the company needs to address the issue if not to the total satisfaction of the customer, but some action needs to be taken so that there is some relief to the customer. A customer will always appreciate when importance is given to him or her. This will lead to the customer spreading a good word about the company and in all probability it will lead to more sales to the company as the customer passes on a positive feedback to his friends and family. The company needs to be in touch with customers from time to time as this provides an opportunity to test whether the customer is happy or no even though there is no need to ask for direct feedback. Say suppose a company launches a new product that can be used as an add-on to the already existing product purchased by the customer some time back. If the customer accepts the offer and goes for the purchase, it is fair to state the customer was indeed happy with the services rendered. Similarly, whenever service camps are held in an around the vicinity, all customers need to be informed. To conclude, a CRM database helps a company connect with its customers. This process is a must for every company as you need to make sure your customers are taken care of even after the sale. Customers will definitely appreciate this and the process will lead to more sales for the company as the existing customer spread a good word about the company’s products. So what do you think about CRM database? Tell us and also ask your friends on Facebook and Twitter. We are eagerly awaiting the results