Mert Cadirci
Application Systems Specialist
1009 Brandon Ave Apt #1, Norfolk, VA 23507
Phone:-
Email:-
Profile
I have fourteen years of extensive Geographic Information Systems (GIS) experience as an Application
Systems Specialist. I visualize and analyze demographic, geographic and customer related data in order to
improve sales and services, to meet delivery needs and requirements for my organization and our clients.
I create "segmented zones" and "segmented delivery routes" using demographic information by GIS. Being
able to segment newspaper delivery routes enabled us to create custom printed products for specific
audience which in turn helped us as well as our clients to generate more revenue. Two best examples are
one of these magazines for high income customers (http://distinctionhr.com) bringing $-+
additional yearly revenue and our new magazine for craft beer lovers (http://hrgrowler.com). We
continuously get positive feedback and increased revenue as the targeted audience is reached flawlessly by
"segmented zones" and "custom delivery routes.
Creating sub zones using demographic and geographic information help some of our clients to extend their
business. My organization on this end is to address delivery and zoning needs of my clients. Because I
believe in improving the quality of the tools we use to complete our daily tasks, I developed applications not
offered by the software vendors to improve our accuracy and timing. I have experience in data processing
that includes "automation of databases" which cuts down processing time and error ratio. These
applications include but not limited to "batch data processing" on a daily basis due to our ever-changing,
dynamic customer databases.
In addition to creating and maintaining our "intranet site", I also manage our "GPS tracking software" for
field employees, create "geofences" and monitor mileage and time for accuracy.
I maintain our "route optimization" software which requires that I am accessible twenty-four hours a day.
My work ethic is apparent in my dedication to this position. Working in the newspaper environment has
fostered my sense of responsibility, adaptability, team work and cross departmental partnership.
Mert Cadirci
Application Systems Specialist
1009 Brandon Ave Apt #1, Norfolk, VA 23507
Phone:-
Email:-
A dedicated Application Systems Specialist in the print media industry, credited with visualizing and analyzing
demographic, geographic, and customer data. Strong expertise in the development of new applications and 15 years
of experience in geographic information systems (GIS). Highly accomplished in ability to provide solutions to
organizational needs and in database and application development.
Areas of Expertise
GIS
Relationship Management
Intranet Development
Data Processing
Data Importing
Problem Solving Skills
Data Analysis
IT Support
Process-Oriented
Application Development
Database Development
Self-Starter
Work History
The Virginian-Pilot, Application System Specialist, Norfolk, VA, 2000 - Present
Create new geographical boundaries using demographic and geographical data for efficiency and optimization
Edit and update Navteq data
Work closely with end users for training, feedback, and customization
Analyze routes and districting and provide suggestions for optimal performance
Work with other departments to create client-specific maps
Import customer and departmental data into mapping software to create specialty maps
Ensure that route lists are available to delivery agents and associates via cell phone internet browsers
Create HTML-based maps and Google Fusion maps for cross departmental use
Prepare hardware and software extensions
Created Assets Management Tool, which organized inventory, location, and physical address data
Work with vendors to troubleshoot, maintain, and customize applications
Provide backup support for IT department
Create and maintain reports, databases, and circulation department intranet site
Create segmented zones and delivery routes using demographic information, which allowed the creation of custom
printed products for specific audiences and generated an additional $1,000,000 annual revenue
Develop applications not offered by software vendors which improve the accuracy and timing of the organization’s
deliveries
Complete database automation and batch data processing, effectively reducing processing time and error ratios
Manage GPS tracking software which creates geofences and monitors mileage of agents and associates
Education
Bachelor of Science, Mechanical Engineering Technology, Ankara University, Ankara, Turkey
Old Dominion University, Norfolk, VA, Coursework in Computer Engineering
Technical Skills
Software: Microsoft Office, RouteSmart, ArcView 3.X and 9.X, ArcPad, Crystal Reports, Google Apps, Comet Tracker,
Monarch, Mac Operating System, Adobe Photoshop, Newspaper Circulation Software (CJ, PBS), Navteq