I am a versatile marketing and brand management professional with over five years of progressive experience leading creative teams, managing high-volume product launches, and developing strategic communications across entertainment, collectibles, and luxury markets. My expertise spans copywriting and editorial leadership, digital product management, ecommerce strategy, brand stewardship, event coordination, and public relations.
Creative Leadership & Team Management As Marketing Copy Manager at Funko, I hired, trained, and mentored a high-performing team of copywriters while developing the company's brand voice and editorial style guide. I managed creative development for over 3,000 product launches annually across hundreds of licensed IPs including major entertainment franchises and gaming properties. My leadership approach balances empathy with high standards, focusing on unlocking team potential while delivering exceptional results.
Digital Product & Ecommerce Management As Brand Director at Timio 24K, I led comprehensive digital product strategy including a full website overhaul with custom ordering functionality, enhanced UX, and improved customer journey. I developed multi-channel marketing strategies, created structured product release calendars, and streamlined production workflows resulting in 150% efficiency gains. At Funko, I partnered extensively with DTC and Ecommerce teams to optimize digital experiences, using post-campaign data to drive a 22% year-over-year increase in ad engagement and 35% growth in blog traffic.
Public Relations & Communications I have extensive experience crafting corporate communications and press materials including press releases, media alerts, fact sheets, briefing materials, and talking points. I managed all event-related communications through April 2025, ensuring quality control and accuracy across internal and external distribution. I provided on-site PR support at major conventions including Emerald City Comic Con, San Diego Comic Con, and FunKon, handling real-time media coordination and press activity for product launches and brand publicity moments. I developed and executed social media strategies that increased audience reach and engagement, owned blog content roadmaps, and directed copy strategy across digital, print, and social campaigns.
Technical & Specialized Skills I am proficient in HTML, CSS, and JSON with extensive CMS platform experience (WordPress, Shopify, Salesforce, Squarespace, Wix). I have intermediate Photoshop skills, advanced Microsoft Office Suite capabilities, and familiarity with project management tools. As a Graduate Gemologist from GIA, I bring specialized knowledge of jewelry, gemology, and luxury markets that informs my work across diverse industries.