Mergie Rocas

WORK EXPERIENCE Social Media Marketer ARCHFORD Australian Printing Systems Pty. Ltd. January 2024 – January 2025 I specialize in strengthening and enhancing their online presence while highlighting their strong commitment to safety. By using the power of digital platforms, I make sure their creative safety solutions reach and resonate with the audiences who need them the most. Managing/marketing social media accounts (Facebook, Instagram, LinkedIn, YouTube) Create social media content/posting for marketing purposes. Creating and executing targeted marketing campaigns for B2B clients Curating infographic materials to be shared online and including links for blogs. Designing infographic materials for posting and creating banners for the website and email campaigns. Creating short videos for Instagram, LinkedIn, Facebook & YouTube Planning and designing promotional materials to boost the company’s sales (i.e., seasonal or holiday promotions) Monitoring and reporting traction of the marketing campaigns Email Marketing (Klaviyo) Mergie A. Rocas ABOUT ME I am a results-oriented Social Media Manager and Marketing Strategist with expertise in content creation, analytics, and video production. Passionate about driving audience engagement and brand growth, I prioritize data-driven strategies to deliver results. Detailfocused and trend-aware, I create authentic, innovative content aligned with company goals. Committed to excellence, I help brands effectively tell their stories, building meaningful connections with their audiences and creating lasting business success. Social Media Manager The Recalibrated Stylist Life and Business Coach/Consultant/Stylist My Portfolio February 2022 – July 2023 Sample Works I help stylists enhance their personal and professional lives by guiding them through key areas such as career goals, time management, and building a successful styling business. Essentially, I act as a mentor, aiding stylists in making better choices and achieving their goals in both their work and life. Character Reference Managing social media accounts (Facebook, Instagram, and Pinterest) Motivational content creation/curation and educational resources Planning and designing content strategies. Design and create workbooks that meet curriculum standards and learning objectives. Lead Generation / Email List Marketing (Flodesk) Curating infographic materials, including links for blogs and websites Fashion tips and styling advice & key life areas Community Engagement Life transformation showcases/client success stories TRAINING CERTIFICATES EF SET Certificate EDUCATION Bachelor of Science in Commerce, Major in Business Administration La Salle University Ozamiz City 2004 (BASA) Business Admin. Students Association Member School Choir Member LANGUAGES English Tagalog Cebuano WORK EXPERIENCE Social Media Management/ Executive Assistant Doulas Who Do Things / The Baby Affair Doula | Lactation Educator | Gentle Sleep Coach May 2022 - March 2023 I manage social media platforms, boost engagement, plan and post content, and interact with the audience. I also develop content strategies that align with the brand. On the administrative side, I create educational workbooks for inspiring doulas and those who want to nurture their skills as doulas, and I handle research and data entry tasks, ensuring accuracy and security. Managing social media accounts (FB and IG) Parental Education Birth & postpartum support Provide emotional support content Design and create workbooks that meet curriculum standards and learning objectives. Planning and designing content strategies. Curating infographic materials, including links for blogs and websites Community Engagement Encourage self-care / Advocacy & empowerment content Research / Data Entry / Clerical Local Government Unit Ozamiz - on-site DILG Clerical/Administrative Support Dec 2017 - Mar 2021 Keep offices running smoothly by performing administrative tasks. Southern Arms Corporation | Northern Mindanao, Philippines - on-site Officer-In-Charge Feb 2013- Apr 2015 Manage the overall operation of the branch VOLUNTEER WORK UCCP Daily Vocational Church School Teacher (DVCS) Develops a curriculum that merges religious teachings with practical vocational skills Promote spiritual growth in line with the teachings of UCCP. PROFESSIONAL SKILLS Social Media Marketing/Management Social Media Ads / Campaigns Digital Marketing Content Strategy/ Storytelling / Curation Inbound Social Media Marketing Strategies Video Marketing Product Marketing Copywriting CRM Automation Creates Effective Storytelling Elements and Builds Emotional Connections Social Media E-Commerce Community Engagement Social Monitoring and Listening Analytics and Reporting Strategic and Social Selling Graphics Design Administrative/ Clerical Support Communications Skills Organizational Skills Strategic Planning and Execution Lead Generation Email Marketing Workbook Creation Keywords and Content Marketing Research / Data Entry Time Management TOOLS Canva Google Workspace Microsoft Office AI tools ASANA / CLICKUP / Trello / Notion Slack / Monday.com HubSpot Sprout Social Hootsuite GoHighLevel Metricool / Later / META / Buffer Davinci Resolve / Filmora CAPCUT / INSHOT Mailchimp / Flodesk / Klaviyo Keywords Everywhere / Semrush Answer the Public / Google Trends Linktree / Bitly Dropbox Opus Clip Hashtagify / Flick / Ubersuggest