Mercy Daniel-https://www.behance.net/mercyayomide23
Profile Summary
Front-End Developer, Marketing Automation Specialist, and Creative Designer with strong skills in React.js, UI/UX design, workflow automation, video editing, and branding. Skilled at blending technical expertise with creative design to deliver functional, user-friendly, and visually engaging digital solutions. Experienced in automation tools (n8n, Zapier, Make, HubSpot, GHL, Trello, Asana, Zoho CRM, Airflow, Airtable) and workflow optimization.
Core Skills
Programming & Web Development: React.js, Next.js, JavaScript, HTML5, CSS3
Website Design & Branding: GoHighLevel (GHL), Wix, Squarespace, Shopify, Kajabi, Framer, WordPress, Bubble
UI/UX & Design Tools: Figma, Canva, Adobe Photoshop, Illustrator
Graphic Design: Social media graphics, logos, flyers, digital branding
Video Editing & Motion Graphics: CapCut, Adobe Premiere Pro, After Effects (basic), Canva video
Workflow Automation & CRM: n8n, Zapier, Make, HubSpot, Trello, Asana, Zoho CRM, Airflow, Airtable
Email Marketing & Funnels: HubSpot, Mailchimp, GHL Campaigns
Projects
• Wellness App Landing Page (React.js, Responsive Design):
Built an interactive landing page with React Hooks, responsive UI, and smooth navigation.
• Coaching Business Automation (GoHighLevel & Zapier):
Automated onboarding, lead nurturing, and payment systems for a coaching business.
Reduced manual tasks by 70% and improved client response times.
• E-commerce Store Development (Shopify & WooCommerce):
Designed and optimized Shopify and WooCommerce stores for US-based clients.
Improved product catalog management and checkout experience.
• Real Estate Website & CRM Integration (WordPress + HubSpot):
Redesigned property listing website and integrated CRM for automated lead tracking.
Increased qualified lead capture by 45%.
• Branding & Graphic Design Projects:
Designed logos, flyers, and social media assets for coaches, startups, and small businesses.
Created brand guidelines and digital kits using Figma, Photoshop, and Canva.
• Video Editing & Motion Graphics:
Edited promotional and explainer videos for startups and coaches.
Produced branded video content with transitions, captions, and animations to boost online engagement.
• Workflow Optimization (Make & Airtable):
Built custom automation flows for task management and client reporting.
Reduced admin workload for a digital marketing agency by 50%.
Experience
Freelance Web & Automation Specialist | 2022 – Present
• Built and maintained client websites on Wix, WordPress, Shopify, and GoHighLevel.
• Automated lead generation, outreach, and CRM workflows using n8n, Zapier, Make, and HubSpot.
• Designed and implemented sales funnels, increasing conversion rates for multiple businesses.
• Managed branding and digital design projects for startups, coaches, and small businesses.
• Provided email marketing strategy & automation for international clients (US, Germany, UK).
Marketing & Design Freelancer | 2019 – 2021
• Created brand identities, logos, and promotional materials for local businesses.
• Provided video editing for events and small-scale marketing campaigns.
• Supported clients with website setup, SEO basics, and Google My Business optimization.
• Delivered social media visuals and campaigns that boosted engagement and visibility.
Education
HND, Microbiology
Federal Polytechnic Ado-Ekiti, Nigeria | 2019 – 2024
Certifications
• HubSpot Inbound Certification – Sept 2025
• HubSpot Agency Partner Certification – Sept 2025
• HubSpot Marketing Software Certification – Sept 2025
• Cisco Certified Design Expert (CCDE) – Sept 2025
• Digital Marketing Pro (AMA + Digital Marketing Institute) – Aug 2023
• Make.com Workflow Automation Certification – 2024