mercy c blanco gutiérrez
Stoke st •Hobart, TAS • 7008
PROFILE
• PH -
• E-MAIL-
I am reliable, versatile, a very hard worker.
I have experience in Digital Marketing.
EDUCATION
2019 - current Advanced Diploma of Business at Vocational Training
Institute, Australia
2015 General and Academic English Deakin University, Australia
2006 - 2014 Bachelor of Sociology at Andrés Bello Catholic University
(UCAB), Venezuela
CERTIFICATIONS Coursera Course Certificates, May 2016 – April 2017
Search Engine Optimization (SEO) Specialization, University of California,
Davis
Google Analytics Individual Qualification
EXPERIENCE
Jun 2018 – Sept 2019
Digital Freelancer
Website translator (E-commerce)
• Read material and research industry-specific terminology.
• Convert text in English to Spanish.
• Perform keyword research in coordination with client business objectives to optimize
translated content.
• Ensure a translated text conveys original meaning and tone.
Data qualifier
• Use automated software program, such as Majestic.com to upload digital data files in
order to understand the link profile of clients’ competitors.
• Enter data into Excel spreadsheets required to process information.
August 2016 – July 2017 (Volunteer position)
Content specialist - Council of International Students Australia (CISA)
mercy c blanco gutiérrez
Stoke st • New Town, TAS • 7008 - PH - • E-MAIL-
• Identify the type of content the site will host, including: writing, editing and proofreading
site content
• Create interactive aspects of the website such as polls and surveys
• Developing the voice for all aspects of the organisation’s website presence
• Work closely with the technical team to maintain site standards with regard to new
development
• Give guidance and advice on layout, colours and styles
August 2014 – August 2016
SEO Analyst - Freelance Professional Services (Venezuela)
• Perform keyword research in coordination with client business objectives to optimize
existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure
of websites and web pages
• Provide recommendations and execute strategies for content development in
coordination with SEO goals – general and keyword specific
• Administer search engine programs (XML sitemaps, webmaster tools) for purposes of
diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media
purposes (e.g. blog posts, posts from analysts and customers)
• Assist in development and execution of communication/content strategies via social
communities in coordination with SEO goals
August 2014 – March 2015
Community Manager & Copywriter, UP Interactiva (Venezuela)
• Collecting and analysing facts about newsworthy events from interviews, printed matter,
investigations and observations
• Creating, managing and increasing the company’s presence through Twitter, Facebook.
• Analysing online metrics, and implementing continuous improvements through testing
and new initiatives.
• Writing blog posts, articles and material for social media channels.
• Making decisions about the specific content of publications in conjunction with other
senior editors and in accordance with editorial policies and guidelines
July 2013 - July 2014
SEO Copywriter, Multiar Alianza Inmobiliaria (Venezuela)
• Collecting and analysing facts about newsworthy events from interviews, printed matter,
investigations and observations
• Writing news reports, commentaries, articles for online blogs, magazines, journals on
topics of public interest
• Making decisions about the specific content of publications in conjunction with other
senior editors and in accordance with editorial policies and guidelines
mercy c blanco gutiérrez
Stoke st • New Town, TAS • 7008 - PH - • E-MAIL-
• Assisting company’s clients with understanding the value of their online presence, where
companies could potentially improve the returns from their website, and what types of
services would be able to assist improving their online marketing initiatives
• Keep track and control of the communications and support requests received from
potential customers, preparing proposals and taking appropriate follow up the results of
such proposals.
July 2012 - July 2013
Marketing Intern, Intellectual Property Attorneys - Clarke Modet (Venezuela)
• Keep track and control of the communications and support requests received from
potential customers, preparing proposals and taking appropriate follow up the results of
such proposals.
• Attending Business Director in the organization and control of the procurement and
delivery of institutional clients and related gifts, by Clarke, Modet & Cº of Venezuela, in
order to maintain and improve trade relations of the company.
• Attending Business Director in the preparation of the documentation associated with new
services and products in the area of Intellectual Property developed by Clarke, Modet & C °
of Venezuela.
• Ensure the logistics for the successful completion of scheduled events, submitting to the
review and approval of the Director of Business Development the different budgets
received.
• Keep records of evaluations of service fees and products Clarke, Modet & C ° of Venezuela
offers its customers, regularly made by the Department of Business Development.
SPECIALIZED SKILLS
Personalized customer service, attention to detail, multitasking, ability to work under
pressure, dispute resolution, teamwork, interpersonal communication.
mercy c blanco gutiérrez
Stoke st • New Town, TAS • 7008 - PH - • E-MAIL-
