Meneth Christine “Chrissy” Abing
www.mcdmea.com
https://www.linkedin.com/in/mcdmea123/ | - |-|
Introduction: https://bit.ly/mcdmeaintro | Portfolio: https://bit.ly/mcdmea_portfolio
Education
Cebu Institute of Technology University
BS Business Administration - Major in Marketing Management
Informatics Computer Institute
Gaming & Animation - International Diploma
University of San Jose - Recoletos
AB Mass Communications - Major in Journalism
Cebu City, Philippines
Singapore, Singapore
Cebu City, Philippines
Sales & Marketing and Operations Experience (Client Contracts)
Click Loop Digital (Startup Agency & BPO)
Indianapolis, Indiana, USA (Remote)
Director of Marketing Operations
September 2023 - June 2025
➔ Spearheaded operational transformation. Engineered and deployed agile marketing and BPO
systems, empowering a startup team to execute critical action items with precision.
➔ Fueled revenue growth through enablement. Authored and delivered impactful sales training
programs, propelling a newly formed Business Development Operations team to consistently
achieve $100k+ in monthly recurring revenue.
➔ Orchestrated strategic alignment. Championed the EOS System, facilitating Level 10 Meetings
and fostering a culture of accountability to drive timely resolution of action items and
escalations.
➔ Cultivated high-performing talent. Designed and executed comprehensive team member
training programs, encompassing business correspondence, communication etiquette, legal
acumen, the art of persuasion, and negotiation, to elevate overall team capabilities.
➔ Drove significant growth in Annual Recurring Revenue to enhance business value for investors
and business buyers.
Financial Fanatics PTY LTD (Accounting BPO)
Melbourne, Australia (Remote)
Director of Sales & Marketing
February 2022 - September 2023
➔ Engineered high-impact growth strategies. Orchestrated comprehensive sales and marketing
initiatives, consistently driving monthly recurring revenue exceeding $500K.
➔ Amplified brand presence and market dominance. Spearheaded multi-channel marketing
campaigns, fueling a remarkable 28% surge in market share.
➔ Cultivated client loyalty through exceptional service. Championed customer-centric practices,
achieving an impressive 90% annual client retention rate.
➔ Forged lucrative client partnerships. Architected tailored solutions and spearheaded business
development efforts, securing a portfolio of 200+ active B2B accounting & bookkeeping clients,
each generating a minimum of $20K AUD in monthly billable revenue.
➔ Worked closely with product, operations, finance, and executive teams to align strategies and
ensure integrated approaches.
LUCA Plus PTY LTD (Fintech Startup)
Melbourne, Australia (Onshore & Remote)
Director of Sales and Marketing
September 2020 - January 2022
➔ Identified growth opportunities, market trends, and competitive positioning to drive user
sign-ups to ~900 active users per month
➔ Created and maintained a sales pipeline, ensuring consistent revenue generation of ~ $6.4M
Annual Credit Lines granted
➔ Ensured the brand's integrity and consistency across all marketing channels and participated in
roadshows like XeroCon and other business conferences
➔ Monitored, measured, and assessed critical initiatives, investments and performance metrics
➔ Executed strategic educational campaigns showcasing cryptocurrency as an innovative
payment solution, increasing client adoption by 35% and reducing transaction processing times
by 40%.
➔ Designed and led targeted multi-format networking initiatives including industry roadshows,
executive breakfast sessions, and Business Network International (BNI) presentations, resulting
in 28 new enterprise partnerships and $4.2M in additional annual revenue.
Dyninno Global Services (BPO)
Cebu, Philippines
Senior Shift Manager - Operations
November 2018 - August 2020
➔ Developed and implemented labor relations strategies to promote positive working relationships
between management and employees, resulting in a 3% attrition rate per quarter.
➔ Trained and led high-performing sales teams that consistently produced no less than ~$5k in
monthly recurring commissions.
➔ Coached new hires for their first 90 days to ensure a seamless transition to operations and
company culture.Provided senior leadership, drove change management, and implemented
organization-wide practices, policies, and procedures.
➔ Proactively managed and optimized all facets of business operations, including security, network
stability, attendance accuracy, and performance metrics, contributing to a consistently
productive environment.
➔ Developed and implemented a comprehensive operational handbook that served as a
foundational resource for the entire BPO, ensuring standardized procedures and efficient
workflows.
The Photo Studio Australia
Melbourne, Australia (Onshore)
Business Development Lead
April 2016 - November 2018
➔ Identified high-value customer segments such as bridal, fashion brands, and modeling agencies
and tailored photography services to meet their needs, increasing sales by 20%.
➔ Recruited, trained, and led a high-performing sales team that produced no less than ~ $100k in
monthly revenue.
➔ Led performance expectations, delegated responsibilities, and provided coaching and feedback
to team members.
➔ Successfully developed and delivered against CS and team OKRs, KPIs, and SLAs.
➔ Designed and implemented impactful training resources in negotiation, communication, and
sales closing, directly contributing to improved sales team effectiveness and increased
conversion rates.
Hospitality Experience
The Munchery Kitchen + Bar
Co-founder & General Manager
The Center Suites
Operations Manager Consultant
Robinsons Galleria Mall, Cebu City, Philippines-
Cebu City, Philippines-
Affiliate Experience
TeamUp - VA Outsourcing Agency
Co-founder
Celestial Corner LTD - Fashion e-Commerce
Co-founder
BingAbs Transport and Tours Agency
Co-founder
Cebu City, Philippines
2020 - 2024
Skills
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
➔
Project Management (Agile, Scrum)
Business Operations Systems Creation & Management
Public Relations
Direct-Response Copywriting / Journalism
UX/UI Design & Development
Website / Funnel Design
Digital Photography
Branding
Advertising
Media Buying
Leadership Coaching
Voice Talent
Revenue Growth & Sales Performance
Marketing Strategy & Execution
Team Leadership & Development
Business Development & Client Relationship Management
Operational Excellence & Process Improvement
Strategic Planning & Execution
Financial Acumen & Budget Management
Communication & Presentation Skills
Problem-Solving & Decision-Making
Adaptability & Startup Experience
Distribution and Supply Chain Management
Labor Relations
Commercial, Tax, Obligations and Contracts Law
Auckland, New Zealand
2018 - 2024
Cebu City, Philippines
2016 - Present
Tools Mastered
Suites:
CRM:
Adobe Suite, Google Suite, Microsoft 360
Hubspot, Stratus, Zendesk, Helpscout, LinkedIn Sales Navigator, GoHighLevel,
Salesforce, Leadshook, Zoho
Project Mgt:
JIRA, Asana, Monday.com, Click Up, FlowLu, Trello, Zapier
Ads:
Meta Ads, Google Ads, Tiktok Ads, BigSpy
SEO:
BIQ, SEMRush, Google Analytics, Google Ads Keyword Planner, Google Trends,
Local
Dominator, Birdeye, Outreach Genius
Email Marketing:
Mailchimp, Klaviyo, SendinBlue, GoHighLevel, MoEnage, Mailgun, Hotjar, Sendgrid
Social Media:
Meta, Cloud Campaign, Buffer, Traject/ Gather Up,
E-commerce:
Shopify, WooCommerce, Gorgias, Recharge
UX|UI:
Wordpress Elementor, Unbounce, Shogun, Figma
Gaming:
Unity 3D
Accounting:
Xero, Quickbooks Intuit, LUCA+
AI:
ChatGPT4, DeepSeek, ClaudeAI, Gemini, Obsidian, Midjourney, Surfer SEO,
Clearscope, Drift
Biz Intelligence:
PowerBI, Google Looker Studio
ERP:
SystemHub, SAP Business One, Microsoft Dynamics 365 Business Central, Zoho
CRM Plus, Odoo
Interests
Brand Psychology, Storytelling, Data Analysis, Creating Systems, Projects Implementations, Research &
Strategy, Public Speaking, Coaching, Project Managing, Designing, Music, Movies, TV Shows, Reading,
Writing, Learning New Technologies, Gaming, Photo Editing, Video Editing, Storyboarding, Crafting
Certifications
● Lean Six Sigma Black Belt
● Sandler Sales System Trainer
● Mini MBA (Non-Diploma)
● Direct-Response Copywriting
● E-commerce Marketing Mastery
● Digital Marketing Mastery
● Analytics and Data Mastery
● Negotiations Trainer
● EOS Business Operating System Trainer & Implementor
● Certified TESDA NC-2 Trainer for Digital Marketing
