MENCHU ROSAL
SEO SPECIALIST EXPERT
PERSONAL PROFILE
CONTACT ME AT
C5 Building Cabaguio Davao
City Door #3-
Resourceful SEO Specialist
Professional with a Passion for driving
results and transforming ideas into tangible impact.
Specializing in SEO strategies that accelerate organic growth and enhance online
visibility. Proven track record of optimizing websites for search engines, resulting
in improved rankings, increased traffic, and higher conversions Strong analytical
skills combined with a creative mindset to craft engaging and persuasive
marketing campaigns.
WORK EXPERIENCE
SKILLS SUMMARY
Project Management
SEO / Digital Marketing
Data Entry
Internet Research
Office Software
Video Editing
Graphic Design
Wordpress
SEO Specialist
LOCAL MOJO |July 2022- December 2024
-Monitored website performance using analytics tools and
provided regular reports on key SEO metrics and insights
Conducted technical SEO audits, identifying and resolving
website issues related to site speed, crawlability, and
indexing
Collaborated with the content team to develop SEOfriendly content strategies and ensure alignment with
target keywords
Stayed up-to-date with industry trends and changes in
search engine algorithms, adapting SEO strategies
accordingly
Develop and Execute Digital Marketing Strategies Collaborate with cross-functional teams to develop
comprehensive digital marketing strategies aligned with
business objectives.
Conduct market research and analyze customer insights to
identify target audiences and define effective marketing
approaches.
Plan and execute integrated campaigns across multiple
digital channels such as email, social media, search engine
marketing (SEM), display advertising, etc.
Monitor campaign performance, track key metrics, and
provide regular reports to evaluate campaign effectiveness.
TOOLS
GOOGLE ANALYTICS
GOOGLE SEARCH
SCREAMING FROG
CONSOLE
SEMRUSH
MOZ
AHREFS
YOAST SEO
SCREAMING FROG
HOOTSUITE
BUFFER
SPROUT SOCIAL
LATER
COSCHEDULE
TAILWIND
CANVA
BUZZSUMO
SLACK TRELLO
CALENDLY GOOGLE
DRIVE LASTPASS
ZOOM
CANVA EVERNOTE
TODOIST
ASANA
DROPBOX
HOTSPOT
GRAMMARLY
PHOTOSHOP
MAILCHIMP
LEMLIST
SALESBLINK
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
ADOBE AFTER EFFECTS
ADOBE RUSH
EDUCATIONAL
BACKGROUND
NOTRE DAME UNIVERSITY
Cotabato City
1998 – 2002
Major: BSBA Major in BUSINESS
ADMINISTRATION
REFERENCE
Atty. Voltaire Tan
Owner-Sue Davis-
Geeks Marketing
Local SEO June 2019 - June 2022
1. Local Business Listings Optimization
Claiming, verifying, and optimizing Google Business Profile (GBP)
listings.
Ensuring accurate and consistent NAP (Name, Address, Phone
Number) information across all directories.
Submitting business information to local directories and citation
websites.
2. Keyword Research and Targeting
Researching location-specific keywords relevant to the business
and target audience.
Mapping keywords to landing pages or specific services offered in
particular regions.
3. On-Page Optimization
Optimizing title tags, meta descriptions, headers, and content for
local keywords.
Including location-specific terms and schema markup for better
search engine understanding.
Creating location-based landing pages for multiple areas served.
4. Content Marketing
Developing localized content such as blog posts, guides, and
press releases.
Incorporating local events, news, and trends into the content
strategy.
5. Reviews and Reputation Management
Encouraging customers to leave positive reviews on platforms like
Google, Yelp, and industry-specific review sites.
Responding to reviews (both positive and negative) professionally
and promptly.
6. Local Link Building
Building relationships with local bloggers, influencers, and
organizations for backlinks.
Sponsoring local events or participating in community activities
to gain backlinks and mentions.
7. Tracking and Reporting
Monitoring local search rankings, traffic, and leads through tools
like Google Analytics and Google Search Console.
Analyzing GBP insights for engagement metrics (e.g., clicks, calls,
and direction requests).
Reporting on key performance indicators (KPIs) for local SEO
efforts.
8. Technical SEO
Ensuring mobile-friendly website design and fast page load
speeds.
Implementing structured data markup for local businesses (e.g.,
business type, operating hours, and location).
9. Competitor Analysis
Analyzing local competitors to identify gaps and opportunities in
their SEO strategies.
Benchmarking local rankings and reviewing competitor GBP
profiles.
Social Media Manager
Kingdom AutoParts l Jan 2017 - May 2019
Social Media Strategy Development - Collaborate with
clients to develop effective social media strategies
aligned with their goals and target audience.
Conduct research to identify competitor strategies and
industry trends.
Create comprehensive social media plans that include
content themes, posting schedules, and engagement
strategies.
Content Creation and Curation - Develop engaging and
creative content for social media platforms such as
Facebook, Instagram, Twitter, and LinkedIn.
Curate relevant, industry-specific content from reliable
sources to supplement original content.
Utilize multimedia elements such as images, videos, and
infographics to enhance content quality and
engagement.
Community Management: Monitor and respond to
comments, messages, and inquiries on social media
platforms in a timely and professional manner.
VA, SEO Analyst, Graphic Designer
Phil Kernjeu - philkrnjeu.com /
Janauary 2014- December 2017
Conduct keyword research to identify target keywords and phrases.
Monitor and analyze website performance using SEO tools.
Develop and implement SEO strategies in line with industry best
practices.
create visually appealing and engaging designs for various digital and
print materials, including social media graphics, banners,
infographics, logos, and presentations.
Edit and retouch images to ensure high-quality output.
Collaborate with internal teams to conceptualize and execute design
projects.
Ensure all designs adhere to brand guidelines and deliver a
consistent visual identity.
Wordpress Virtual Assistant
Benhulme.com- September 2012- December 2013
Website Management: Update and maintain website content,
including blog posts, pages, images, and videos.
Ensure all website content is accurate, up-to-date, and aligned with
the client's branding guidelines.
Perform basic design and customization tasks using WordPress
themes and plugins.
Optimize website performance through caching, image optimization,
and plugin management.
SEO and Analytics:
Perform basic keyword research and optimize website content for
search engine optimization (SEO).
Monitor website analytics using tools like Google Analytics and
provide insights and recommendations for improvement.
General Administrative Support: Assist with general administrative
tasks such as email management, data entry, and scheduling.
Coordinate with clients to gather requirements, provide updates, and
address any concerns.
