Memoona Zafar

Memoona Zafar - |-linkedin.com/in/memoona7864/ | upwork.com/freelancers/-ca0b31925a Summary SEO strategist with over 8 years of experience helping businesses of all sizes—from small local ventures like a chicken coop company to large real estate agencies—boost their online visibility, increase organic traffic, and improve rankings. I have helped businesses achieve up to a 40% increase in organic traffic and a 25% improvement in search engine rankings within 6 months. I specialize in developing and executing customized SEO strategies for B2B, local, national, and international clients across diverse industries. My expertise spans on-page, off-page, and technical SEO, content optimization, keyword strategy, and website audits. Experience Freelance SEO Expert 2016 – Present USA Market • Designed and implemented comprehensive SEO strategies tailored to clients’ business objectives in diverse industries, including real estate, e-commerce, and local services, achieving up to 30% growth in organic traffic and improving online visibility. • Secured top 3 SERP rankings for high-value keywords in competitive sectors, such as real estate and e-commerce, resulting in a 15-20% increase in lead generation and a notable improvement in conversion rates. • Conducted in-depth technical audits and resolved critical site-wide issues for clients in various sectors, leading to a 25% improvement in website crawlability and indexation rates, ensuring a smoother user experience and faster search engine indexing. • Developed and executed customized SEO strategies across on-page, off-page, and technical optimization for industries like SaaS, local businesses, and B2B, driving targeted traffic and supporting overall business goals. • Implemented strategic link-building campaigns for clients in real estate and SaaS, increasing referring domains by 40%, contributing to sustained domain authority growth. • Collaborated with marketing and web development teams across industries to ensure SEO integration aligned with business objectives, maximizing ROI and driving measurable results. SEO Lead, Echno IT Solution • • • • 2016 – 2020 Led SEO strategies for a diverse portfolio of clients in industries such as technology, e-commerce, and education, optimizing websites for improved organic traffic and search engine rankings. Managed a team of 5 junior SEO specialists, providing mentorship and ensuring successful execution of SEO campaigns, contributing to significant growth in client acquisition. Implemented on-site WordPress optimizations, utilizing the Yoast SEO plugin to improve website structure, meta tags, and keyword targeting, resulting in overall SEO effectiveness and enhanced site performance. Developed and executed technical SEO audits and strategies for large-scale websites in sectors like education and technology, improving crawl efficiency and reducing site errors, leading to faster page indexing times. Skills Core SEO Skills: SEO Strategy & Implementation, On-Page Optimization, Off-Page Optimization, Technical SEO, Keyword Research & Analysis, Content Optimization, Link Building, Website Audits, Local SEO, E-commerce SEO Analytics & Tracking: Google Analytics 4 (GA4), Google Search Console Content & CMS: Content Management, WordPress Optimization, Content Strategy Soft Skills: Team Leadership, Client Management, Effective Communication, Problem Solving, Collaboration, Time Management, Adaptability, Conflict Resolution, Critical Thinking, Relationship Building Tools SEO Tools: SEMrush, Ahrefs, Screaming Frog, Google Keyword Planner, Moz, Ubersuggest, Yoast SEO, Google Analytics 4 (GA4), Google Search Console, WordPress Project Management Tools: Monday.com, Asana, Trello Software: Microsoft Office Suite, Google Workspace Analytics & Marketing Tools: Facebook Ads, Google Ads, Google Tag Manager, Google Data Studio, Hotjar, Bing Webmaster Tools Projects On-Page SEO Optimization for Packard Communications | Upwork 2019 • Increased organic traffic by 28% within 4 months through comprehensive on-site SEO optimizations, including meta tag improvements, content structuring, and keyword implementation. • Conducted a detailed marketing audit to identify and address gaps in SEO performance, resulting in a significant improvement in search visibility and higher rankings for targeted keywords. • • Launched off-site SEO campaigns, generating over 50 high-quality backlinks, contributing to a notable boost in domain authority and enhanced referral traffic. Check Portfolio and Review: View Profile On-Page SEO and GSC Analysis for Contract HQ Clients | Upwork- • Achieved significant organic traffic growth for client websites by optimizing on-page SEO and implementing strategic keyword targeting. • Resolved over 100 technical SEO issues through Google Search Console (GSC) audits, improving crawlability and indexation rates across client portfolios. • Enhanced click-through rates (CTR) by optimizing meta titles, descriptions, and content aligned with search intent. • Performed audits of meta-data, content, and URLs for clients across diverse industries, ensuring adherence to SEO best practices. • Check Portfolio and Review: View Profile SEO Optimization for Goldstein Group’s B2B Clients | Upwork- • Optimized SEO strategies for B2B clients with large-scale websites, increasing organic search traffic and improving rankings across client portfolios. • Conducted in-depth SEO audits, identifying and resolving critical technical issues, leading to improved site health and faster indexing by search engines. • Implemented robust keyword strategies and content optimization across extensive product catalogs, achieving growth in rankings for competitive keywords. • Collaborated with web development and marketing teams to streamline SEO integration, ensuring a consistent user experience and alignment with client-specific business goals. • Check Portfolio and Review: View Profile Certifications Foundations of Digital Marketing and E-commerce | Google Google SEO Fundamentals | University of California, Davis Advanced Content and Social Tactics to Optimize SEO | University of California, Davis From Likes to Leads: Interact with Customers Online | Google - Education Government College University, Faisalabad (GCUF) @ Faisalabad Faisalabad Bachelor’s Degree in Biochemistry 2014 - 2018