Melvin Ho Yk

Melvin Ho Product Designer --www.linkedin.com/in/melvinhoyk/ figma portfolio presentation Summary Versatile Product Designer, proficient in leveraging UX/UI design principles to revolutionize user interactions within blockchain/DeFi, RFID transportation, FOREX trading, corporate digital fax, and digital agency landscapes. Expertise in synthesizing complex technical challenges into user-friendly solutions across an array of platforms, including major blockchain ecosystems and web technologies. Known for driving significant business outcomes by enhancing user satisfaction and engagement across diverse industries. Work Experience Product Designer (Contract), GMD Protocol June 2023 - November 2023 (6 months) – Spearheaded the UX/UI design for GMD’s multi-faceted DeFi platform, encompassing the Bridge, Staking, Launchpad, and Vest & Lock features, enhancing user engagement and platform security. – Drove the adoption of GMD’s Launchpad by designing a user-centric interface, leading to a 20% increase in early-stage investment participation. – Innovated a dynamic design system for the Vest & Lock module, resulting in a 15% uptick in long-term token vesting. – Implemented user feedback loops that reduced the complexity of cross-chain transactions, contributing to a 25% increase in monthly active users. – Collaborated closely with engineering teams to distill complex blockchain mechanisms into the design, enhancing the platform's intuitiveness and technical transparency. Product Designer (Contract), BoringDAO March 2023 - May 2023 (3 months) – Pioneered user-centric pathways for oPortal on blockchain interoperability, bridging the gap between complex technology and seamless user experience. – Addressed and solved cross-chain transaction complexities, balancing robust security with intuitive interaction. – Forged the architecture for oPortal's TwoWayBridge and NativeBridge, elevating the fluidity of cross-chain finance. – Orchestrated Farm, Data, and History module user interfaces, creating transparent and insightful user journeys. – Masterminded intuitive pathways that demystify DeFi protocols, ushering users through complex landscapes easily and precisely. Product Designer (Contract), StreamSwap August 2022 - January 2023 (6 months) – Led the design of StreamSwap’s user interface, focused on token streamlining and launch events, bolstering user engagement and participation. – Optimized the cross-chain exchange process, achieving a more intuitive user experience and increasing transaction volume. – Collaborated on implementing real-time analytics for users, allowing for informed decision-making within the platform's token ecosystems. Product Designer (Contract), Jito Labs January 2022 - June 2022 (6 months) – Designed the main dashboard for Jito Explorer, integrating real-time blockchain analytics and transaction tracking to enhance user insights. – Developed interactive data visualization tools, elevating the user experience in analyzing network activities and trends. – Coordinated with development teams to ensure a responsive and accurate representation of blockchain dynamics, aiding in strategic decision-making for users. Product Designer (Contract), Optix Protocol July 2021 - November 2021 (5 months) – Deciphered the complexities of decentralized options trading, translating them into a user-centric interface that demystifies financial instruments like AAVE and BNB against stable assets. – Engineered the UI/UX journey, enabling traders to intuitively select Calls or Puts, set strike prices, and manage premium earnings, reinforcing market strategies for price movements. – Spearheaded the design of Optix's digital presence, from website to marketing collateral, ensuring brand consistency and a compelling narrative for user acquisition and retention. UX/UI Designer, Aleph-Labs August 2019 - January 2020 | Kuala Lumpur, Malaysia – Spearheaded the UX/UI design initiative for Touch N' Go’s RFID system, significantly improving the user interface for Malaysia’s leading transportation toll fee technology. – Developed and implemented a comprehensive design system tailored to RFID applications, utilizing Material UI and leveraging tools like Jira and Figma for seamless project management. – Innovated a user-centric onboarding website for RFID users, streamlining the application process for toll fee payments and enhancing user adoption across Malaysia. – Engineered a versatile, dual-perspective dashboard designed to provide actionable insights for internal staff management and external client analytics. – Fostered collaboration with cross-functional teams, including product managers, engineers, and research specialists, driving significant design decisions that bolstered the project’s success and ensured its alignment with user needs and stakeholder expectations. UX/UI Designer, TReal Technology October 2018 - April 2019 | Kuala Lumpur, Malaysia – Led design for multiple web projects, including a Social Trading platform, Gateway Platform, and the company's Forex trading website, enhancing user engagement and platform utility. – Conceptualized and prototyped a mobile app for a new CRM system, aimed at improving customer relationship management and operational efficiency. – Produced marketing materials and conducted usability testing on the existing CRM interface, ensuring a cohesive and intuitive user experience across all digital touchpoints. UX/UI Designer, FaxCore October 2017 - September 2018 | Kuala Lumpur, Malaysia – Revitalized FaxCore's digital interface, integrating a responsive bootstrap template to modernize the corporate faxing system including a website concept for end-user faxing that improves user retention from onboarding to dashboard interaction. – Designed a comprehensive user journey for online faxing, from website navigation to content interaction and dashboard management. – Operated within a Scrum framework, engaging in daily stand-ups and bi-weekly sprints, leveraging Visual Studio Team Services for task management and progress tracking. Digital Strategy Designer, Hopena Sdn Bhd April 2012 - July 2017 | Kuala Lumpur, Malaysia – Orchestrated digital strategy for major brands like Brother, Pigeon, Milo, Nestlé, Nescafé, Tenby Schools, LeGrand, Chicago, Seven Seas, Fujifilm Astalift, HP, and Oishi, revitalizing their online presence and enhancing user engagement. – Specialized in transforming client websites with fresh designs, integrating analytics to optimize the user experience, and tracking engagement. – Directed creative campaigns to elevate brand awareness, employing my skills in conceptual thinking, art direction, graphic design, and digital strategy. – Conducted comprehensive evaluations of brands’ digital 360-degree presence, identifying strategic opportunities for growth and engagement. – Led the design for Google AdWords campaigns across various sizes and Facebook ads, enhancing client visibility and engagement. – Developed social media content for clients, tailoring designs to brand identity and campaign goals, thereby boosting online presence and interaction. – Leveraged digital tools to track ad performance and user engagement, refining strategies for optimal results in real time. Education Skills & Tools Limkokwing University of Product Design, Information Architecture, DeFi Crypto Creative Technology Platforms, Digital Agencies, Cross-Team Collaboration, Prototyping, Wireframing, Figma, Photoshop, Illustrator, and InDesign.