Melvin Christopher O. Canono
Digital Marketing / Google Ads Specialist
249 Friendship Highway, Riverside Subd. Angeles City, Pampanga
Philippines
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WORK EXPERIENCE
Digital Marketing Freelancer, (Remote) — Digital Marketing / Google Ads (AdWords) Specialist
October 2019 - Present
Google Ads Specialist —
AdWords
(December 2017 - September 2019)
Responsibilities:
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Campaign Management
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Google Ads
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Facebook Ads
Implement and Troubleshoot Tracking Tags on Clients’ Websites
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Google Tag Manager
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Google Analytics
EMAPTA Versatile Services, Q
uezon City — Digital Marketing / Google Ads (AdWords) Specialist
December 2017 - September 2019
Project: beMedia
Google Ads Specialist —
AdWords
(December 2017 - September 2019)
Responsibilities:
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Campaign Management
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Setup end-to-end SEM, Display, and Shopping Campaigns
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Made sure that campaigns are optimised and are performing to their full potential
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Implements and troubleshoots goal tracking on clients’ websites via Google Ads Conversion Tracking and Google
Analytics Goals
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Implemented Dynamic Remarketing on various CMS (tag - feed setup)
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Performed PPC campaign audits
Ecommerce
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Setup Google Ads Shopping campaigns on different CMS (WooCommerce, Shopify, BigCommerce, and Magento)
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Setup Google Analytics eCommerce tracking
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Setup Google Analytics tracking and various scripts via Google Tag Manager as well as direct (on-website) implementation
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Conducted trainings on GTM and Google Analytics implementation
Melvin Christopher Canono - Page 1
Cognizant Technology Solutions, Taguig City — Subject Matter Expert / Quality Coach
July 2014 - December 2017
Project: Go
ogl e
Quality Coach / Subject-Matter Expert —A
dWords Dynamic Remarketing - Tag & Feed Implementations and
Optimizations
(July 2017 - December 2017)
Responsibilities:
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Mentored a team of 8 specialists in understanding client's marketing / business objectives in terms of Dynamic Remarketing.
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Own end to end implementations from a technical standpoint for multiple projects. Make sure they align with best practices as
advised by Google
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Give guidance, support, train and resolve queries of the Tag and Feed Specialists (team members)
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Manage client escalations and displaying customer orientation and ownership, expected from Google
Quality Coach / Subject-Matter Expert —
Ad Performance Project (Google AdWords, Google Remarketing, and
Google Analytics)
(February 2016 - June 2017)
Responsibilities:
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Ensures that all the responses that are sent out by the Support Team are on-par with Google Global standards
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Helps Support Specialists improve their skills by providing constructive feedback for their overall improvement
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Provides regular one-on-one coaching with Support Specialists (~15 FTEs)
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Implements a resource-sharing process to ensure increased employee utilization and addressed Idle Management
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Ensures a certain level of team performance by putting underperforming resources under the Performance Improvement Program
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Trained and mentored new employees (6 FTEs trained)
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Regularly reports overall progress to upper management and the project team
Tagging Analyst — Ad Performance Project (Google AdWords, Google Remarketing, and Google Analytics)
(January 2016 - February 2016)
Responsibilities:
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Troubleshoot and provide resolution to cases submitted by Google Account Managers, Ad Agencies, and Advertisers for the
following products:
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Google AdWords (Remarketing, Display and Search Advertising)
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Google Analytics
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Google Tag Manager
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Regularly liaise with counterparts from different Google offices.
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Following up on customer’s progress on implementing given solutions.
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Learning new marketing technologies of Google through internal tools.
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Working together with other company's departments to find the best possible solution for customer's queries.
Quality Assurance Specialist — 3rd-Party Ad Serving (3PAS)
(July 2014 - January 2016)
Responsibilities:
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Certifications and Quality Assurance for clients of a top Online Search Engine company
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HTML, JavaScript troubleshooting (Ads)
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Responds to inquiries from Google Sales, Ad Traffickers, and Media Solutions Consultants on Tagging Guide and 3PAS Matrix
inquiries
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Converts, traffics, and approves all formats (video, mobile, and display) of test ads via multiple UIs: AdWords, Ad Exchange, and
XFP
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QA all formats of test ads on all applicable devices, operating systems, and browsers: desktop, mobile web, mobile app, ROP, etc.
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Reports overall progress to upper management and the project team
Melvin Christopher Canono - Page 2
Hewlett-Packard Philippines, Taguig City — T
ech Solutions Representative III
January 2013 - July 2014
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Built strong working relationship and trust with the customers in order to ensure partnership in delivery between HP and the
Customer.
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Applied the ITIL methodology for incident, problem and change management
Provided technical support / solutions in fields of:
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Server and Database Management
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Network Administration
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Applications Support (MS Office Suite)
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Remote Desktop Management
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Computer Hardware and Software Troubleshooting
City College of Angeles, A
ngeles City — I ntern
June 2012 - September 2012
Responsible for Asset Management and Network Infrastructure Management
SKILLS AND APTITUDES
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Google Analytics Certified
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Commendable in oral and written communications
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Google Ads Certified
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Competent and hardworking
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Google Ads Mobile Advertising Certified
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Perceptive and versatile
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ITIL V3 Certified
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Good in analysis and problem solving
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Technical Troubleshooting
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Outstanding in Public Relations
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Customer Service
EDUCATION
Holy Angel University, A
ngeles City — B
achelor of Science in Information Technology - Major in Network Administration
October 2012
Republic Central Colleges, Angeles City — S
econdary
March 2007
CHARACTER REFERENCES
Available upon request.
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