Melody Bishop

Melody Bishop 180 County Rd. 274 Florence, AL 35633 ·-- EXPERIEnce January, 2018 – Present consultant, Tennessee valley media company Independent Contractor on various projects including launching a digital agency specializing in recruitment marketing for the trucking industry, reachDrivers.com. Worked as the team leader for the re-branding of and re-launch of reach256Recruitment.com. Successfully acquired two new trucking firms as clients in the first month for reachDrivers. Have secured contracts with three hospitals for their nursing recruitment efforts. May, 2017 – January, 2018 Sales manager, Alabama Media group Led a team of five digital account executives. Implemented a disciplined and consultative sales process starting with daily prospecting targets, resulting in an average of 10 customer appointments per rep per week compared to less than 5 prior to my tenure. Team began achieving goals consistently due to increased sales activity, improved product knowledge and needs-based selling. JULY, 2016 – APRIL, 2017 ADVERTISING DIRECTOR, ROANOKE TIMES Served as the Senior leader of the advertising department which included account executives, sales managers, marketing staff, digital sales leaders and the design and production department. Key accomplishment was to re-structure staff to eliminate sales channel conflicts and implement a well-defined weekly sales process. We quickly were able to begin achieving sales goals through account growth and new business development. APRIL, 2009 – JULY, 2016 SENIOR ADVERTISING DIRECTOR, TENNESSEE VALLEY MEDIA COMPANY Advertising Director for two daily newspapers in North Alabama and Southern Tennessee. Led regional sales efforts for key accounts, national accounts, automotive and for all digital products. Successfully launched reach256 digital agency with a quick start training program and sales initiative. This initiative generated over $400,000 in new business during its first six months. JANUARY, 2006 – APRIL, 2009 SALES MANAGER, GREENSBORO NEWS-RECORD Led a sales and support staff of 24. Consolidated our print and digital recruitment teams from two competing staffs into one cohesive team. Digital recruitment revenue doubled in our first six months. Created and improved several marketing events including the Celebrating Nurses event and the Triad Auto Show. education and training B.A, Furman University Propel Digital Agency Training Advance University Course Completion and Certification in email marketing, digital display, digital video, SEO, SEM, Paid Social, Salesforce fulfillment and CRM. Google Analytics Certification skills Strong consultative sales skills Excellent communicator Building strong long-lasting client relationships Capable remote worker – comfortable with online work platforms including Skype, GoToMeeting, Join.me, Evernote and Dropbox Strategic thinker and planner Business development Life-long learner and a quick-study Passionate leader Analytical problem solver Microsoft Office – Word, Excel, Outlook and PowerPoint Activities March of Dimes Volunteer American Cancer Society Volunteer Florence High School Quarterback Club Secretary Board of Directors, Shoals Scholar Dollars Adult Literacy Volunteer Youth Basketball Coach Member of Homebuilders Association Member of Association of Realtors