MELIZA ZANETA Z. SANTOS
E-mail address:-LinkedIn Profile: https://ph.linkedin.com/in/icesantos33
Instagram: https://instagram.com/digitaldoctorph
Key Skills and Competencies
MANAGEMENT
• Project management
• Process improvement
• Coaching & feedback
• Decision making
RELEVANT
EXPERIENCES
MARKETING
• Social media marketing
• Search engine optimization
• ATL & BTL advertising
• Events management
SOCIAL MEDIA STRATEGIST
DIGITAL DOCTOR
WRITING & COMMUNICATION
• Blog writing
• Corporate communications
• Copywriting
• Content editing
SEP 2016 to PRESENT
Scope of services:
• Analyzes and audits existing digital assets (Website, social media accounts, etc.)
• Provides strategies on how to boost brand awareness and sales conversion
involving content marketing and social media marketing
• Creates content plan for client’s social media platforms
• Manages implementation of Facebook ads funnels
• Provides creative direction to creatives or designer team for any visual content
• Builds messenger chatbot sequences and flows for lead nurturing or
announcements
WRITER (Freelance)
A2BHQ / A2Q2
AUG 2016 to PRESENT
Job responsibilities:
• Writes and edits content on various topics – business accounting, SOX, NetSuite,
Data Analytics
• Writes and edits blog posts and other online communication materials
• Edits PowerPoint files used for blog video recording
• Manages the AdWords search campaign for NetSuite services
• Drafts social media content for updates on company events
• Proofreads and edits other admin materials such as training materials and meeting
notes
DEMAND GENERATION SUPERVISOR
B2B MARKETING SPECIALIST
Henderson Blake
MAY 2015 to SEP 2016
FEB to MAY 2015
Job responsibilities:
• Ensures that SLA is achieved for both internal and external clients
• Manages marketing activities for clients/ accounts handled
• Monitors a team of graphic designers and SEO/ PPC specialists and their budget
• Analyzes effects of campaigns and makes use of other techniques to address gaps
• Manages planning and execution of seminar events for Workforce Management
Philippines
• Takes an active part for web projects in doing QA and giving UX and UI
recommendations
• Oversees production of recruitment marketing and employee engagement
materials
• Engages in planning with other Department Heads for process improvement
COMMUNICATIONS SPECIALIST
PR Gaz, Inc.
AUG 2013 to FEB 2015
Job responsibilities:
• Drafts internal and external correspondence as needed by departments
• Creates presentations and scripts for in-house events and meetings
• Manages content creation and conceptualization of the monthly e-newsletter
• Writes press releases and other content material for print media
• Manages online presence of the PR Gaz brand
• Provides event coordination and creative projects support to Franchising and
Marketing Department
• Assigned Secretary every Management Committee Meetings
MARKETING OFFICER
Akari Lighting and Technology Corporation
MAR 2013 to JUN 2013
Job responsibilities:
• Conceptualizes print ad materials and monitors schedule of releases
• Conceptualizes and implements promotions for retail and online
• Monitors and maintains online & social media presence (corporate websites,
Facebook, Twitter)
• Writes copy for ad materials, press releases and website news features
• Maintains liaison with external and internal providers
• Maintains archives of relevant marketing materials
• Researches on industry trends and marketing trends
ACCOUNT EXECUTIVE
Maverick Media Solutions, Inc.
AUG 2009 to JUN 2012
Job responsibilities:
• Supports the Account Director with day to day activities of the Accounts team with
clients
• Defines client requirements and project scopes and guides teams in the
development and completion of campaign strategies
• Adheres to budgets, oversee account billing and communicate updates to each
client handled
• Ensures requirements and approval of promotional permit applications
• Assists in sales pitches to current and prospective accounts
• Plans new campaign media plan, strategies and recommendations with media
and creative departments
OTHER
EXPERIENCES
EDUCATION
FREELANCE WRITER / EDITOR
OCT 2012 to FEB 2015
ESL TEACHER
A’s Online Tutorial Institute
OCT 2010 to APR 2013
MARKETING HEAD
8daysAweek Music Production
JAN 2008 to JUN 2010
Master of Development Communication (1st Semester only)
University of the Philippines Open University
Bachelor of Science in Business Administration major in Marketing Management
University of Santo Tomas, Manila A.Y-
Primary & Secondary Education
Miriam College, Quezon City A.Y- | A.Y-
