Melissa Scott

Melissa Scott- |-| Phoenix, AZ • • • Content Marketing Vendor Management Digital Media Core Competencies: • Social Media • Research • HTML/CSS • • • WordPress Customer Service Google Analytics Professional Experience: Creative Circle/Tegna, Phoenix, AZ September 2018 – May 2019 Digital Campaign Specialist • • • • • Monitored the performance of digital media campaigns against established benchmarks using internal and 3rd party reporting systems Designed and provided daily and weekly reporting that highlights the delivery and performance of the client's video campaigns Analyzed performance of all campaigns and provided strategic tactical insight and made optimizations on all accounts Organized post-campaign data and insight into compelling wrap up reporting and presentations Maximized revenue and minimize liability through inventory control and strategic ad placements Creative Circle/Banner Health, Phoenix, AZ April 2018 – August 2018 Digital Marketing Coordinator: • • • • • Cross-checked spreadsheets and CMS with information and making corrections to the content in the CMS Uploaded content from provided links to CMS to ensure it loads to website correctly Implemented website changes to increase patient activity by 15% Conducted data mining using Google Analytics Pulled session and geography data in Google Analytics covering the last 2 years and loaded into an excel spreadsheet Manifest, Scottsdale, AZ February 2017 – February 2018 Logistic/Production Assistant: ! ! ! ! ! ! ! Estimated for postage and distribution costs for clients Uploaded and proofread final print files Processed incoming advertising materials Reviewed and approved digital magazine files and links Managed and tracked vendor invoices Keyword research and SEO performance Social media tracking and campaign strategy Education: DEVRY UNIVERSITY, Alpharetta, GA. 2014 BS in Technical Management concentration in Sales and Marketing Dean’s List 2012 and 2013