MELINDA ALEVRAS
Senior Business Development Manager | Africa Region
Specializing in Mining, Energy & Industrial Infrastructure
Location: Gauteng, South Africa Mobile: - | Email:-Languages: English, Afrikaans, Greek
EXECUTIVE SUMMARY
Results-driven Senior Sales Leader with 15+ years of experience driving multimillion-dollar revenue across Africa and international markets. Proven track record in
Mining and Industrial sector exposure, specifically navigating the complexities of
large-scale infrastructure and energy projects. Expert at building high-value
enterprise relationships with Heads of State, Ministers, and C-Suite stakeholders to
secure bankable projects and government endorsements.
CORE SKILLS & KEYWORDS
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Market Entry & Expansion (Africa Region)
Renewable & Power Generation
Industrial & Mining Infrastructure Partnerships
Government & Stakeholder Relations
Technical & Consultative Sales
Revenue Forecasting & Pipeline Management
Complex Contract Negotiation
PROFESSIONAL EXPERIENCE
GLOBAL AFRICAN HYDROGEN | Aug 2023 – Present Sales Director – Head of
Partnerships
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Industrial Partnerships: Led end-to-end strategy securing partners across
energy, infrastructure, and technology sectors.
Government Relations: Worked directly with Heads of State, Ministers, and
regulators to secure endorsements for large-scale African projects.
Project Facilitation: Facilitated investor, connecting sponsors with bankable
projects, financiers, and developers.
Strategy: Monitored energy policy and market trends to refine commercial
growth and retention.
GFC – BONDS, LOANS & ESG MARKET | April 2021 – July 2023 Senior Sales
Manager – Africa
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Regional Growth: Developed and executed regional sales strategies across
African markets, driving new business acquisition.
New Market Entry: Led initiatives to expand company footprint across multiple
African regions.
Team Leadership: Led and coached sales teams to foster a highperformance, target-driven culture.
TERRAPINN – POWER GENERATION | 2016 – Mar 2021 Senior Business
Development Manager
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Large-Scale Projects: Consistently exceeded revenue targets for large-scale
organizations within the power and industrial sectors.
Worked closely with mines and other sectors.
Technical Sales: Sold high-value packages consultative sales methodologies
to C-Suite executives.
End-to-End Management: Managed relationships from initial pitch through
post-reporting and rebooking.
TE TRADE | Jul 2010 – Jan 2016 Project Manager / Sales Executive
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Business Conversion: Identified and converted new business opportunities
through consultative selling.
Mentorship: Trained and mentored new sales executives to hit performance
targets.
EDUCATION
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University of the Witwatersrand (Wits): BCom & Bridging Accounting
Parktown High School for Girls: