MÉLIDA ROSA SERRANO GONZÁLEZ
Carretera Sur Km. 14 ½-T. - (Mobile)
T. - (Home)
QUALIFICATION SUMMARY
• Highly skilled and competent professional with work experience in the administrative and sales fields, seeking for a
challenging job where experience, skills and academic knowledge can be used for mutual growth.
• Special qualifications in the areas of conflict resolution, organization of activities and events, administrative management,
financial and sales forecasting, as well as team management. Fast learner and open to innovation and change.
• Proven leadership, organizational and team building skills. Have trained and coached different teams in business and
personal subjects.
• Ability to maintain high level of confidentiality, as well as skilled in multi -tasking and working under pressure.
• Outstanding written and oral communication skills in the Spanish and English Language.
• Advanced knowledge and proficiency on Microsoft Office programs, Googl e Apps and social media apps, as well as NEXUS
environments.
PROFESSIONAL EXPERIENCE
Keiser University Latin American Campus (www.keiseruniversity.edu.ni)
San Marcos/Managua,
Nicaragua
Aug 18-Feb 19
Admissions and Administration – Post-Grad Programs
• Counseled prospective students for the MBA program, letting them know about the program and
processes.
• Supervised the daily activities of the Admissions Counselors and that the processes and procedures
were followed, to increase productivity and as required by the Institution.
• Oversaw the lead generation and their distribution to the Admissions Counselors, for a quick and
effective response and coordinate any changes and needs with the Marketing Department
• Coordinated with different areas the required operations for the academic programs to develop as
planned.
• Oversaw the general administration of the office for a n effective an efficient use of resources.
Dec 14-Feb 19
Admissions Counselor – Pre-Grad Programs
• Advised prospective students on career paths, college admission and financial aid.
• Established strong business-to-business relationships with high school counselors and prospective
students, through a high volume of phone calls, emails and other engaging activities.
• Coordinated special events throughout the region, targeting prospective that will increase the
diversity of the student population, as well as increasing the institutional presence and brand
awareness in the region.
• Provided content for the official Admissions Facebook page, to maintain prospects engaged with the
institution and create a top of mind image.
• Coordinated marketing strategies for email templates sent to the prospects.
• Trained other Admissions Counselors on proper use of system, time management, academic programs
and processes in the department.
• Aided the Director of Admissions in spot checks for the team and coached Counselors who needed
help.
• Represented the Institution in different events in the region.
• Achieved 92% of start-ups required by individual counselors per term.
INCAE Business School (www.incae.edu)
Managua, Nicaragua
Jan 11-Jul 14
Treasury – Accounts Receivable
• Managed an annual portfolio of U$8.7M of accounts receivable for all programs at the Institution.
• Developed and implemented controls and monitoring systems that reduced in four years the
outstanding accounts receivable from $80,000 to U$0.00 in each program.
• Responsible for preparing cash flow projections for accounts receivable, balance reconciliatio ns and
closing accounts for all participants in the residential programs in Campus.
• Designed a database system that automatically generated statements and accounting records for the
corresponding registry to each customers´ account.
• Implemented systems that improved the effectiveness of the work process by improving the
coordination and collaboration between different administrative areas of the company.
• Responsible for analyzing the financial situation of each participant in the program, in order to redu ce
the risk of outstanding payments.
Aug 10-Dec 10
MBA Program Coordinator
• Responsible for the coordination of all the necessary activities required for courses to be received by
the participants in the Masters programs.
• Coordinated the academic modules of the EMBA, held at Atlanta, Georgia on September 2011.
• Negotiated academic contracts for the EMBA program, with Georgia Tech, as well as organized field
visits with the main offices for the following Companies based in Atlanta, GA, U.S.A.: Coca Cola, AT&T
and CNN
• Responsible for the lodging and transportation (air and ground) coordination, required for the group
of students traveling to Atlanta in 2010.
• Prepared and executed the budget and cash flows for the program.
Sept 02-Jul 10
Assistant to the Dean
• Coordinated special events for the Institution´s Provost and for the Campus Dean, as well as for other
areas in the organization. The events included the participation of Presidents and other Government
representatives, Ambassadors and other special guests. This coordination included ensuring the
appropriate protocol to be fallowed for each event, as well as coordinating the general logistics with
the services provided for each event and security coordination.
• Responsible to provide the Dean with reports to be presented to the Board, National Committee,
Faculty and students. It was also my responsibility the translation of documents (English -Spanish,
Spanish-English), aid in the preparation of presentations and case studi es written by the Dean. I was
also responsible for providing the Dean with the budget executions for departments or Faculty who
wished to incur in new investments in their areas.
Fundraising Administrative Coordinator
• While serving as Assistant to the Dean's office, I was assigned the duties of Fundraising Administrative
Coordinator. In this position I was given the task of identifying new donors and key contacts, through
research on Nicaraguan Companies through newspapers, business magazines and the web. As a result
of the research and contact with prospective donors, the contributions increased for three
consecutive years,-, from US$350,000 to US$3.8M at the end of this period.
• Responsible for Implementing new practices and procedures in the Fundraising Department, in order
to strengthen relationship with donors .
• Developed and executed a new program for donor recognition that promoted their loyalty with the
Institution, in order to provide donors’ with confidence on the clear use of their inves tment.
• Helped implement the program Donor Accountability Program, through which a formal report was
issued, specifying the details of the received funds. The program gave the donor´s incentives based
on their level of contribution.
• Organized the National Committee´s meetings, which included the identification of key guest speakers
to present to the members on actual and key topics of interest. Served as Secretary to the Committee,
organizing the event and preparing and distributing the minutes for each meeting. Organized the
Donor´s and National Committee´s annual meetings.
EDUCATION
Nov 16
Aug 10
INCAE (www.incae.edu)
Global Executive Masters of Business Administration (Pending)
Managua, Nicaragua
UNIVERSIDAD DEL VALLE (www.univalle.edu.ni)
BA in Business Administration
Managua, Nicaragua
OTHERS
Others
REFERENCES
Upon request
Member of the Emergency Brigades at Campus Francisco de Sola, Coordinator for the Evacuation Brigade and
member of the brigade´s Command Post. Gave students and other brigade members, workshops on emergency
protocols.
