Melard Marth Quinivista Labrador

Melard Marth Q. Labrador Davao City, Philippines | - |-Portfolio: imemelard.wixsite.com/imelard Professional Summary SEO Specialist and E-Commerce VA with 2+ years of experience improving search rankings, driving organic traffic, and boosting conversions. Skilled in Keyword Research, Metadata Optimization, Technical SEO, and Content Strategy using SEMrush, ScreamingFrog, Google Search Console, and Google Analytics. Proven track record of optimizing Shopify stores, enhancing product relevance, and delivering measurable growth in online performance. Core Competencies On-Page SEO (Keyword Research, Meta Tag Optimization, Internal/External Linking, Backlinks) Off-Page SEO (Link Building, Guest Posting, Local Citations, Outreach Strategies) Technical SEO (Site Speed Optimization, Mobile Responsiveness, Schema Markup, XML Sitemap & Robots.txt Management) E-commerce SEO (Shopify Optimization, Image Alt Text, Product Page SEO) Content Optimization & Metadata Updates Google Search Console & Google Analytics Canva & Adobe Photoshop Design Professional Experience Data Support Associate Buildify | April 2024 – May 2025 Verified and organized 300+ property records, ensuring 100% accuracy for listing publication. Maintained structured datasets in Airtable to support efficient search, retrieval, and reporting. Collaborated with sales and content teams to ensure correct and complete project data before publication, reducing post-publishing corrections. Virtual Assistant / Product Specialist Air Sanctuary | March 2022 – March 2024 Optimized 300+ Shopify product listings with targeted keywords, meta tags, and image alt text, improving product searchability and user experience. Conducted keyword research to refine product titles and descriptions in line with search intent and seasonal demand. Ensured consistent product descriptions and brand messaging across Tidio chat and email support, improving customer-facing accuracy. Chat Support Specialist AwesomeOS | October 2020 – December 2021 Provided accurate and timely assistance to customer inquiries via chat. Contributed feedback to enhance FAQ and help-center content for improved customer accessibility. Technical Support Representative Teleperformance | October 2019 – September 2020 Assisted customers with troubleshooting internet and cable issues while maintaining service quality standards. Provided product information on home security solutions as part of standard support procedures. Certifications & Training On-Page & Off-Page SEO – SEMRush Academy General Virtual Assistant – Virtual Work PH Executive Virtual Assistant – Virtual Work PH Social Media Management – Virtual Work PH / Social Armi Education Bachelor of Science in Information Systems Sultan Kudarat State University |-