Melanie McHugh

Melanie McHugh- - Las Vegas, NV Mission Statement: To be an incredibly successful sales professional who demolishes every goal or expectation. I will seize every opportunity while hurdling every barrier that I encounter along the way. Professional Experience Business Development Manager, February 2017-Present TCS John Huxley • Exceeded sales goal by 122% through 2019. • Responsible for sales and relationships in the Nevada, Colorado, New Mexico, Arizona, Midwest/Southern US, Central Canada & Caribbean territories, overseeing over 400 properties for a global manufacturer and supplier of casino equipment. • Developed new sales and partnerships in dormant territories. • Provide turnkey solutions using hardware and software for casino table games by working with both corporate and property management. • Work with various gaming operators and regulators to get products and games approved in certain jurisdictions. Sales Ninja, July 2015- November 2017 JW Marriott Las Vegas, Libre/Clique Management, Red Rock Resort & Casino • A lead server for resorts busy pool season, trained associates to increase sales revenue--revenue at the pool was up 15% over prior year, and 27% over budget Professional Sabbatical, Thailand, Vietnam, Bali, etc. Worldwide Explorer, August 2015 – March 2015 Pernod-Ricard USA- Mumm Napa, Napa, CA Consumer Marketing/Sales Manager, May 2013- June 2015 • Managed sparkling wine brand in North America, driving growth and brand consistency across all channels, including: wholesale (on/off premise), direct to consumer (wine club, e-commerce) and retail • Managed marketing activity for multi-channel sales teams, visiting key markets/accounts to surpass annual sales goals by 115% • Designed targeted promotions to market new and existing products in numerous markets • Managed P&L, business analytics and supply/demand planning for wholesale channel • Developed digital strategy, including website redesign, e-commerce, email marketing, and social media • Created new consumer experiences, including redesign of winery and tasting/tour protocol to ensure brand consistency • Managed relationships with high level strategic partnerships, including the San Francisco Giants, Carlos Santana, and America’s Cup • Managed internal cross-functional relationships for Mumm Napa, as well as Pernod Ricard’s field sales, distributor network, retail buyers, and strategic brand partners LucasArts, a Lucasfilm Company, San Francisco, CA Star Wars Geek, Publicist (Promotion), March 2012- May 2013, Global Sales Coordinator, April 2009 – March 2012, Marketing/Sales Assistant, May 2007-April 2009 • Started in entry level position (Patawan) and within six years, was promoted to two more senior positions (Jedi) • Drafted media placements and distribution materials, including: press releases, newsletters, fact sheets, interviews, briefing books, demo scripts, bios, messaging documents, and speeches • Educated key outlets on messaging and announcements, including Vanity Fair Magazine, Entertainment Weekly, RTL, BBC, MTV and La Monde • Secured featured article for Star Wars, the Force Unleashed in Vanity Fair • Coordinated digital strategy for worldwide announcements, including social media (Facebook and Twitter) and websites (Starwars.com and external press website) • Informed European partners of all assets and information to facilitate international meetings and events • As a global sales coordinator, managed contacts for all outside account sales representatives and direct buyers, created trade marketing funds and back end rebates, supported pricing and part information • Provided asset management for major advertising programs through channel marketing for all retailers • Assisted in retail marketing, including: POP, gift with purchase, and collector memorabilia for game launches and pricing programs • As a marketing/sales assistant, worked directly under marketing, sales and public relation directors and supported plans for Star Wars/Indiana Jones franchises including the largest worldwide launches in company history Berk Communications, New York, NY Publicity Account Assistant, February 2006-October 2006 • Served as consultant and spokesperson for firm clients for PR issues and press coverage • Coordinated multiple grand opening/premier events from start to finish, which were intended to provide nationwide press coverage for clients (Megu, Jay Z 40/40, Tao Group) Focus Features, New York, NY Publicity Assistant, September 2005-February 2006 • Member of Public Relations team that launched the titles: Brokeback Mountain, Constant Gardener, Pride & Prejudice, Ice Harvest, Something New, On a Clear Day, and Brick • Schedule and plan premiers, academy screenings, talent coordination, and executive schedules EDUCATION Loyola Marymount University, Los Angeles, CA • Bachelor of Arts, Communications-, Semester Abroad, Oxford University, England 2002 Additional Qualifications • WSAT Level 2 Certified – Wine Education • Completed 6 courses of professional photography classes at College of Southern Nevada from January 2016 to May 2017, focusing on advertising and small business • Proficient in Microsoft Office, Photoshop /Lightroom software References available upon request