Melanie Joy R. Arquion

MELANIE JOY ARQUION 📍 Philippines | 📞 - | ✉️- 🌐 Portfolio SKILLS 📌Social Media & Marketing Data-Driven Social Media Strategy Content Calendar Planning & Execution Social Media Growth & Community Engagement TikTok & Meta Ads Management Short-form Video Content Strategy Influencer & Brand Collaborations 📌Executive & Admin Executive Calendar & Inbox Management Cross-Time Zone Coordination High-Level Research & Analysis Confidential Executive Support 📌HR & Recruitment End-to-End Recruitment Process Talent Sourcing & Outreach Interview Screening & Candidate Fit Assessment Employer Branding Through Social Media WORK EXPERIENCE Social Media Manager | Coaching & Wellness Brand ADHD Coach & Personal Brand |- Led the complete social media strategy for a personal brand in the coaching and wellness space, focusing on ADHD awareness and transformation-driven content. Created high-performing reels, carousels, and storytelling posts to drive community growth and client leads. Developed and scheduled monthly content calendars across Instagram, TikTok, and Facebook. Collaborated directly with the coach to turn testimonials, session highlights, and thought leadership into compelling content. Tracked insights to adjust strategies, resulting in consistent follower growth, engagement spikes, and inbound coaching inquiries. 📍 Social Media Marketing Specialist | Marketing Agency 2x Philippines | 2023 - 2024 Managed multiple client accounts across different industries, executing tailored social media strategies to drive engagement, reach, and conversions. Launched organic and paid campaigns on TikTok, Facebook, and Instagram, aligning creative direction with each client’s brand voice. Collaborated with influencers and creators to amplify brand messaging. Used data insights to refine performance, boost ROI, and meet KPIs for each campaign. Juggled content planning, trend research, caption writing, and client reporting in a fast-paced, multi-client environment. 📍 Executive Assistant | Marketing Agency Architect Marketing | 2020 - 2024 Provided high-level administrative support to the CEO, managing an international schedule, coordinating meetings across time zones, and ensuring timely follow-ups. Handled email triage, crafted professional responses, and maintained organized inbox systems. Conducted in-depth research on competitors and market trends to support strategic decision-making. Managed 📍 internal projects, delegated tasks to team members, and created streamlined systems that boosted team efficiency. Known for attention to detail, confidentiality, and staying three steps ahead of leadership needs. Social Media Marketing Specialist | E-commerce Brand Athena Partners Pte Ltd | 2020 - 2023 Planned, created, and optimized content across TikTok, Facebook, and Instagram to drive brand awareness and product sales. Managed TikTok Shop operations, listings, livestreams, and promotions, resulting in higher conversion rates and product 📍 visibility. Spearheaded influencer campaigns and tracked performance to identify ROI-positive collaborations. Designed shortform video strategies tailored for virality and engagement, while also managing ad spend to ensure every campaign delivered measurable results. HR & Recruitment Specialist | Automotive Industry Nissan Motors Marikina |- Handled end-to-end recruitment for various roles across sales, operations, and admin departments. Created job posts, screened resumes, conducted interviews, and facilitated onboarding processes. Partnered with department heads to understand staffing needs and build accurate candidate profiles. Streamlined hiring processes by organizing candidate databases and improving 📍 tracking systems. Played a key role in enhancing employer branding by supporting social media hiring campaigns and maintaining a smooth candidate experience. EDUCATION 🎓 Bachelor’s Degree in Psychology | SY-