I’m a passionate and results-driven Social Media Manager and Content Creator with extensive experience working across diverse industries including fashion, grooming, climate advocacy, and NGOs. My core expertise lies in content strategy, social media growth, and brand storytelling—paired with a strong visual eye and a creative approach to digital engagement.
During my time at Maestros PR, I developed and executed specialized content strategies for luxury fashion clients such as Erum Khan Couture, Ahmad Salman, and Paradox London. I curated campaign content, crafted website copy, and pitched compelling storylines while also capturing behind-the-scenes visuals to boost campaign visibility.
At Daari Mooch, a men’s grooming brand, I took on a more dynamic, on-camera role—acting in YouTube videos and short ads under their “Men’s Guide” segment. I also pitched social media campaign ideas and sourced relevant influencers, enhancing their brand identity and content diversity.
My experience with Climate News Pakistan (CNP) involved launching and managing an Instagram page focused on climate policy and education. I built the page’s audience to 1,200+ followers in just over a month, designing all visual assets using Canva Pro. Simultaneously, I managed the personal Instagram account of CNP’s founder, maintaining consistent engagement with a 3,000+ strong following by curating fashion-forward and sustainability-focused content.
As Vice President of the Media Society at my university I led the creative team, organized photography events, and produced video content for the college’s digital platforms.
In addition to professional roles, I consistently create engaging content on my personal Instagram page where I experiment with reels, storytelling, and fashion-based visual content.
Key Skills:
I bring a unique blend of creativity, storytelling, and digital strategy to every project, and I’m excited to help brands grow their voice and reach across platforms.