LAST UPDATE : 09/09/2019
MEHDI AYACHE BERBEROS
32 y.o.
Awwwards 🥇 Winning Creative Director / multidisciplinary designer 👌 /
💻 UX Expert / 🎥 Film Producer
PS : THINK OUTSIDE THE BOX.
Rabat, Morocco
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www.berberos.com
Experience from 2014 to 2019
HIT RADIO
05/2019 - 08/2019 @ Rabat / fixed-term contract
Skills
Visual & Audio-visual Team Manager
• REPONSIBILITY
Mission:
• ORGANIZATION AND
AUTONOMY
Coordinate team planning with the relevant departments / Producing the expressions of need and
• ABILITY TO HANDLE STRESS
select the providers / Production structuring (tools' optimization) / Identification and acquisition of
• MANAGEMENT
the whole production needs / Production’s budget management / Archiving, piloting and supervision
• REPORTING
of the Visual and the video productions / Prepare reports, and product sheets, concepts, and
• CREATIVITY
programs.
• POST-PRODUCTION &
Coach and support the team / Creative briefs writing / development of the general policy of TV
production and TV content/ broadcasting TV programs management / Calibrate and oversee the
PRODUCTION
• MEDIA MASTERING (DIGITAL,
humans and budgetary needs of a project / participate in the purchase/negotiation of the content
RADIO, AND TV)
component, ensure the business intelligence (good practices, developments in the business and
• ART DIRECTION
uses…)
OPEN MEDIA HUB x HIT RADIO
04/2019 @ Rabat / fixed mission
Executive Producer
Mission:
Executive production of the first HIT RADIO’s documentary, art direction, management, production,
Skills
• TEAM MANANGEMENT
• FINANCIAL MANAGEMENT
• BUDGETING
• ART DIRECTION / PRODUCTION
• TIME MANAGEMENT
and post-production. « Being a Single Mother in Morocco »
Link : https://www.youtube.com/watch?v=ivFLsPPz6iI
EUROPEAN UNION
04/2019 @ Rabat / external consultant
Project Manager & Art Director OpenMind (#YN)
Mission:
Skills
• TEAM MANANGEMENT
• CONTENT PRODUCTION
• STORYTELLING
• VISUAL DESIGN
OpenMind (#YallahNchoufo) project : Introducing a subjective and positive look on Europe, to make
• ART DIRECTION / PRODUCTION
young Moroccans discover other lifestyles, and cultures to fight against stereotypes. This project
• TRAVEL PLANNING
aims to create an area of tolerance, trust, and closeness between young Moroccans and Europe.
• COMMUNICATION
Link : https://www.youtube.com/channel/UCQg2d5DZXt87X4f2Sus7ZcA
• REPORTING
• DIAGNOSTIC
• SOCIAL MEDIA/ DIGITAL
STRATEGY
• FOLLOWUP
TOMORROW MEDIA NETWORK
05/2017 - 05/2019 @ Rabat / raised 1,2M MAD from private investor)
Skills
Manager & Creative Officer
• TEAM MANANGEMENT
• FINANCIAL MANAGEMENT
Projects :
• REPORTING
Production of the corporate film DECATHLON ZONE OFFSHORE & SUPPLY CHAIN (TANGER MED) /
• DIGITAL MEDIA STRATEGY
Production of the management corporate film DECATHLON RABAT (Ma-gasin) / Creation and
• BANKING COMMUNICATION
animation of the official promotional video of BANKATY service (Société Générale Bank) / Production
• MUSIC RADIO COMMUNICATION
of 16 promotional digital vidéos for PERNOD RICARD MOROCCO (Jameson Whiskey) / Creation of the
• PRODUCTION
first POP ARABIC MEDIA named BYVID, with a dedicated team, and production of web programs in a
classic format and micro-format as well. / Recurrent production of audiovisual micro-content for HIT
RADIO - Nominated program OPEN MEDIA HUB (EU) and participation in the assizes of journalism in
• RECRUITMENT
• ART DIRECTION
Tunis 2018.
Showreel : https://www.youtube.com/watch?v=MM7rDCd5Al4
SPLIT INTERACTIVE
01/2016 - 09/2016 @ Paris / remote work
UX/UI & Visual Designer
Project :
Skills
• REMOTE WORK
• DESIGN THINKING
• ADVISORY AND CONSULTING
• USER EXPERIENCE DESIGN
Linchpin : Web platform dedicated to Asian architects and interior designers. /The First Angle: A
• BRANDING
platform of publications and financial studies sale, designed for the European market. /Tanker: A
• EMPATHY
startup that offer end-to-end encryption service. / Larush: A platform that gathers all the news
videos in the service of media. / Deloitte: Implementation of a collaborative tool for the follow-up and
the management of questions/answers, during the conferences of the group, a cross-display
platform (Mobile/Desktop/Tv). The project is under adaption in SAAS solution.
SYMODD
10/2015 - 11/2016 @ Agadir / external consultant
Creative Officer & Digital production manager
Projects :
• COLLABORATION.
• STORYTELLING AND
• PRESENTATION
• PROJECT MANAGEMENT
Skills
• TEAM MANANGEMENT
• BRANDING
• UX DESIGN
• DIGITAL PROJECT
Awwwards: Production and UX research on the new website of the agency symodd.com. "Honorable
Mention" production from Awwwards in 2014.
MANAGEMENT
• TECHNICAL SPECS.
DOCUMENTS
LINK : http://www.symodd.com/blog/creative-agency-agadir/symodd-wins-honorable-mention-prestigious-awwwards-com/
Agency full rebranding
LINK : https://vimeo.com/-
MOYKEEZ
05/2015 - 10/2015 @ Marrakech / co-founder
Associate & Creative Director
Mission :
Skills
• REMOTE WORK
• COMMUNICATION
• TIME MANAGEMENT
• COMPANY MANAGEMENT
The company has been created with 2 partners (CTO & Front-End Dev.), oriented particularly toward
• WORDPRESS
offshoring, and prospecting via the platform. codeur.com
• BRANDING
• ILLUSTRATION
• WEBDESIGN & UX
VOID.fr
2014 @ Casablanca & Agadir / External Consultant & Remote Work
Skills
Consultant, UX&UI Designer / Lead Project
• COLLABORATION
• PRESENTATION
Projects :
• WORDPRESS
OMPIC : Accompanying the VOID agency, for the project management of the re-design of the
• PROJECT MANAGEMENT
information architecture, and organization of the tree structure, with scenario creation on the
• WEB DESIGN
OM-PIC platform. Lead customer meetings and validation points..
• USER EXPERIENCE RESEARCH
HCP : Development of the mini official website of the 2014 census. http://www.rgph2014.hcp.ma/
• WIREFRAMING
CDG & ICDG : The participation in the call for tender for the re-design of the CDG and ICDG digital
platform. Models proposal, research UX, and information architecture (Wireframing, tree...), as well
the presentation before the committee of CDG in Rabat. Support for Ads management on
marjane.ma
MAYHAZ STUDIO
2013 - 2014 @ Agadir / Founder & Manager
Designer
Mission :
Skills
• BRANDING
• ILLUSTRATION
• PRINTING
• MARKETING & SALES
The Mayhaz studio was created in 2013 in Agadir, southern Morocco. We develop our artistic projects
• PUBLIC SPEAKING
between illustration, print, and product design. We have crazy love toward Moroccan vintage. The
• LOGISTIC
local visual heritage offers us a goldmine of inspiration.
2 Expositions : Moroccan Legends / Tshirts / Painting …
Press links :
http://onorient.com/mayhaz-/
http://telquel.ma/2014/07/08/mayhaz-ressuscite- les-legendes-artistiques-marocaines_141852/
SYMODD
10/2015 - 11/2016 @ Rabat / external consultant
Creative Officer & Digital production manager
Projects :
Skills
• TEAM MANANGEMENT
• BRANDING
• UX DESIGN
• DIGITAL PROJECT
Awwwards: Production and UX research on the new website of the agency symodd.com. "Honorable
Mention" production from Awwwards in 2014.
MANAGEMENT
• TECHNICAL SPECS.
DOCUMENTS
LINK : http://www.symodd.com/blog/creative-agency-agadir/symodd-wins-honorable-mention-prestigious-awwwards-com/
Agency full rebranding
LINK : https://vimeo.com/-
Experience from 2005 to 2014
STROY BYVI MOROCO
05/2013 - 05/2014 @ Agadir / co-founder
Associate & Creative Officer
OR PHOTOGRAPHY
01/2010 - 11/2013 @ Rabat
Artist Manager & Photographer
LACARTEPLZ.MA
05/2013 - 05/2014 @ Rabat
UX & UI Designer
CASAPPLANCA
05/2012 - 02/2013 @ Casablanca
Startup co-founder casapplanca.com & kapptain.com
MAWAZINE INTERNATIONAL FESTIVAL
05/2013 - 05/2014 @ Rabat
Social Media Consultant (Crisis management)
HIT RADIO
01/2010 - 11/2012 @ Rabat
Webmaster, Web Designer & Community Manager
SWEET MEDIA
2009 @ Casablanca
Web Designer & CSS/HTML integrator
BEE TO BE
2008 - 2009 @ Agadir
Webdesigner
VIVALIO
SILIWEB
2006 - 2008
Graphic Web Designer
Learning Process
IMPACT WEBDESIGN
KHIDMA NET
AMIGRAPH
Freelance Projects
Public Speaker & Trainer
• UX / UI for the current mobile application of Crédit
Agricole Bank
• UX Research / UI of the IT Hiring platform of United
Remote company
• Full Branding of restaurants, bars and pool bar of the
HILTON AL HOUARA
• UI of the official website of the hackathon Sustainable
Cities with Société Général Bank and Hacklab Africa
https://sustainable-cities.hacklab.africa
• UX / UI of AXA Assurance mobile application, with Media
Mobility company
• Project manager of www.fl.ma with WEB CARRE AGENCY
in Marrakech. Project abandoned in August 2016
• Art director, UI / UX, and product development
management of the Meli-Melo game in PHP/Ajax for
Santa-Fe campaign 2012 for Hyundai
• Workshop "Creativity and Emotional Intelligence »
@EST Salé April 23, 2011
http://fr.slideshare.net/berberos/workshop-crativit-et-intelligencemotionnelle-par-mehdi-ayache-lest-de-sal-le-23-avril-2011
• Conference : « Professions of computer graphics in Morocco
by Mehdi Ayache»
@ENSA Kenitra December 24, 2011
http://fr.slideshare.net/berberos/confrence-mtiers-de-linfographieau-maroc-ensa-knitra
• Trainer during the workshop « Mobile Photography » for the
GIZ collaborators (German Corporation for International
Cooperation)
@GIZ Rabat 2018
h t t p s : / /f r. s l i d e s h a r e. n e t / b e r b e r o s /fo r m a t i o n -wo r k s h o p photographie-orient-mobile
• Trainer "Fail to Succeed" @Enactus Agadir August 1, 2016
@ENACTUS Agadir August 1, 2016
• + More than 100 branding projects, UI / UX Design projects
Languages
French
English
Arabic
Amazigh
My own words
I invite you to check my dribble account for more freelance projects.
https://www.dribbble.com/mehdiayache
https://ma.linkedin.com/in/mehdiayache
https://dribbble.com/mehdiayache
https://twitter.com/mehdiayache
https://instagram.com/berberos
Today, i work as a freelancer and nomad worker on UpWork and I’m willing to
collaborate with a great team in a creative company in the upcoming years.
PS : i’m a 100% autodidacte profil with more than 30K work hours since 2005.
