Mehboob Ur Rehman

MEHBOOB UR REHMAN Lahore, Pakistan https://www.linkedin.com/in/mehboob-ur-rehman-50a34214a/ SUMMARY Marketing professional with 4+ years of experience driving digital marketing, brand growth, and multi-channel campaigns for B2B and B2C service brands. Proven track record in lead generation, community-driven marketing, and cross-functional collaboration, with experience executing highimpact campaigns across Pakistan, KSA, and Qatar. Skilled at managing content calendars, leading teams, optimizing performance, and translating insights into business results. Passionate about building brands and delivering memorable customer experiences. TOOLS & PLATFORMS Google Ads • Meta Ads Manager • LinkedIn Ads • GA4 • GTM • GSC • Facebook Pixel • LinkedIn Insight Tag Google Spreadsheet • Odoo CRM WORK EXPERIENCE Digital Growth & Marketing Manager — Excellence Delivered Sep 2022 – Present Marketing Strategy & Brand Development Developed and executed marketing strategies for service-based businesses in technology, education, and healthcare, driving brand visibility and customer engagement. Created integrated content plans, managing bi-weekly digital content calendars, brand messaging, and multi-platform communication. Coordinated with creative and product teams to ensure branding continuity across digital and offline channels. Lead Generation & Revenue Impact Reduced CPL by 55% for a dermatology client and CPA by 25% for training programs using data-driven optimization. Led demand generation for high-value enterprise offerings (SAP & Oracle), targeting Pakistan, KSA, and Qatar via Google Ads, LinkedIn Ads & Email Marketing. Built and optimized full-funnel strategies to support sales pipelines and improve qualification rates. Team Collaboration & Execution Managed campaign workflows, assigned deliverables, and collaborated with crossfunctional stakeholders. Worked with design, sales, and content teams to deliver high-impact campaigns and landing pages. Analytics & Reporting Implemented tracking infrastructure using GA4, GTM, FB Pixel, and LinkedIn Insight Tag. Provided weekly/monthly reports on performance, ROI, funnel insights, and optimization recommendations. Marketing Analyst — Symtera Analytics LLC Apr 2021 – Aug 2022 Brand & Digital Marketing Increased organic traffic through on-page, off-page, and technical SEO strategies. Built structured content calendars for Facebook and LinkedIn to strengthen brand voice and engagement. Managed email marketing to nurture existing customers and drive retention. Research & Community Led market research initiatives on digital trends, customer behavior, and product positioning. Produced analytical reports to support leadership with actionable insights. Cross-Functional Support Coordinated with design, content, and product teams to execute marketing deliverables aligned with business goals. Junior SEO Executive — Premier Home Sep 2020 – Apr 2021 Executed organic marketing plans including keyword research, content optimization, and backlink strategies. Coordinated creative assets and branding across Facebook, Instagram, and Twitter. Managed product operations for Amazon and eBay, including listing optimization and endto-end delivery. Freelance SPSS Data Analyst — Fiverr Jul 2020 – Oct 2021 Level One Seller providing quantitative research analysis using SPSS. Cleaned and validated survey data, removed outliers, and structured datasets. Performed statistical hypothesis testing and delivered detailed analytical reports. Communicated findings clearly and ensured client satisfaction. EDUCATION Bachelor of Management Sciences (Marketing Specialization) Institute of Administrative Sciences, University of the Punjab CGPA 3.47 2016 – 2020 Intermediate in Commerce (I.Com) Lahore College of Commerce Grade A 2014 – 2016 CERTIFICATIONS McKinsey Forward Program Google Digital Marketing & E-Commerce (6 modules) Fundamentals of Digital Marketing — Google Google Analytics Beginner to Advanced IBM Data Science — Coursera (4 modules)