Meganathan.D
--www.facebook.com/urfriendmeg
https://www.linkedin.com/in/meganath
and/
Including 5 + Years as Digital Marketing Strategist
7 + Years into IT Business Development (Inside Sales)
Overall, 15 years of work experience.
Educational Profile:
Certified in Inbound Marketing – HubSpot
Certified in Email Marketing – HubSpot
Certified in AdWords Display Marketing
– Google
Certified in Search Advertising - Google
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Certified in Mobile Advertising – Google
Certified in Google Analytics - Google
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Bsc Psychology – University of Madras.
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Skills
Search Engine Optimization
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Social Media Optimization
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Landing page Optimization
Email Campaigns Paid Media
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Campaigns
Content
Planning
and
reputation Management
Online
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Define strategy and build a brand or product or service
and take complete control of paid, earned and owned
channels.
Market Research and Zoom-in to Target audience
relevant to Businesses.
Experienced in creating Marketing Strategy,
Brand and Product Positioning plans.
Analyse & interpret analytics data, performance metrics
time to time and work on strategic plans to see
progressive results
Deep understanding on Keywords and its
performance, Creating SEO & SEM Strategy and
Optimize it for results.
Plan Social Media Plan to build brand and Create
compelling campaigns to enrich and engage Target
audience.
Work on Content Planning strategy that resonates
with target audience and bring Inbound traffic.
Plan for powerful email strategy, email collection,
segmentation,
Deep experience in leading teams & achieving
organizational objectives. Passionately driven to
exceed goals and secure client success.
Keeping Abreast with Digital Marketing Trends and
adapt to it.
Competent in Client Handling with Excellent
Communication & Presentation Skills
Exceptional ability to perform as a Team Member
as well as individually, motivated & hard working
Expertise:
Tools Familiar with:
Creating Lead Generation or Product
Promotion Strategy for a product or a
Service
Google Analytics, Facebook Analytics,
Google webmaster tools, Google Merchant centre,
Facebook pixel, Google AdWords, Google tag
manager, Yandex
Facebook, Pinterest, Twitter, LinkedIn, YouTube, Tumblr,
Quora
Mailchimp, SendGrid
WordPress, BlogSpot, Canva
Setting up Analytics and Digital
Marketing as Strategic Business Unit.
Setting up complete Inside Sales & Client
Prospecting Engine/Team for Project
Sales.
HubSpot, Sprout Social, SEOPOZ, SEO Optimize
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Professional Experience:
Consultant Go to Market Strategy Eprodcast.com – prodcast drive a no code technology SaaS
platform
Consultant Digital Strategy Imageovercloud.com – a start-up healthcare platform that helps to
access clinical data and images across digital platforms
Worked for PAS Infotech Pvt Ltd as Sr Manager Business Development & Digital Strategy from
July 2018 to March 2020.
Responsibilities:
PAS infotech ltd
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Responsible for business development targeting India, Middle
East and UK Given a breakthrough from Qatar
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Lead generation activities, including digital (Google, Facebook,
LinkedIn lead generation campaigns) and cold mail, cold call
campaigns,
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Manage complete social media SEO Activities to increase the
website traffic
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Responsible for prospecting clients and closing the business
coordinating with the top management
www.buythevalue.in – a ecommerce portal developed and promoted by PAS Infotech
now we are in the process of launching www.buythevalue.co.uk targeting UK market
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Responsible for Planning & implementing strategies to
market position and increase the market share and
achieve revenue goals
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Responsible for Marketing and Promotions Targeting
Across India Successfully stabilized sales.
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Manage SEO and Social Media activities for website to increase the site traffic, including
guest blogging and influencers etc
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Shopping campaigns in google and Facebook for different segments (Products, category &
Brand specific) manage multiple campaigns & budget allocations.
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Create effective remarketing and campaigns in google and Facebook also work on email,
SMS campaigns to retain the existing customer engagement with website and app.
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Configure analytics google and Facebook generate reports and interpret the performances
periodically
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Research and identify effective innovative ways to promote the website and increase sales
Independent Digital Marketing Consultant Freelancer
(November 2016 –June 2018)
Key Projects:
Pepup cloud – a cloud-based event management platform
Created a Marketing plan to reach Event planners, Event management companies, Corporate
inhouse event mangers and book demos, webinars and conversion from demo to subscribers
The Catholic Syrian Bank – Campaigns to increase activation and usage of digital products with the
existing customers (created audience in a Facebook using customer data and website and app
activity)
Callputoptions.in – share market consultants
Campaigns to increase subscribers for investment plans including Facebook, google and email
campaigns
The Travellers Club – Lead Generation campaigns to sell Club packages get more individual and
corporate subscribers (Facebook, google search display and email campaigns)
Amrithaa web development Company – Email campaign to generate leads, Search campaign in
google and Facebook to generate leads for web and mobile development services
WOW Mind and Behavioural Clinic - Responsible for increasing daily client appointments
Visionary women Circle- Lead generation and social activities
Volkswagen car Dealer Chennai – Lead generation activity (search campaigns in google, lead
generation campaign in Facebook and LinkedIn)
Titan showroom Chennai – social media activities to increase customer engagement and increase
foot fall to the store in Royapuram.
Worked Amrithaa.com as Digital marketing & Business Development– web development company
based in Chennai (January 2016 – November 2016)
Responsibilities:
• Market research and market penetration strategy in US and Middle East Market
• Manage the creation and execution of all email marketing campaigns, working closely with
the Management. Directly defining and loading of customer target profiles and lists for
campaigns.
• Created presentations for funding, fund utilization plans, operational plans
• Target Segmentation, Profile Mapping, Research prospecting Clients for Web & Mobile
Developments
• Research on New Strategic Initiatives involving new business Development.
• Track the flow of leads through the pipeline and work with the sales teams to ensure follow
up and report impact/ROI of lead generation programs, closed loop process.
• Training the Inside Sales team members for cold calling and Initial Prospecting.
• These reports included sales results; team member stack rankings; call log reports and call
activity; CRM pipeline reports and sales conversion rat
Create strategies to bring inbound inquiries and Handle inbound inquiries generated from demand
creation campaigns, SEO, PPC efforts and activities such as advertising, Exhibitions and seminars.
Respond to the RFI’s
Working in Google Technologies as head Internet enabled sales and Digital Marketing (a project
of Amrithaa) – A unique broadcasting Mobile application (May 2015 – May 2016)
Responsibilities
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Associated with from early stage of the project and involved in all the developmental facets
Pre-promotion activities social media interactions
Creating promotional videos, promotional events to take this concept to the market
Facebook & google AdWords to get installs and user engagement
Complete social media strategy including – fb, LinkedIn, twitter, blogging, YouTube and more
Take ownership of all Promotional programs and analyse the success of these programs by
geography; lead source data accuracy; sales conversion ratios; and assessment and
implementation of new programs.
Setting up a dedicated field sales team and tele calling team, & account management team
from the scratch. Including process and training
Other Experiences
Worked as Assistant Manager-Client services for PRoV Infotech Solutions Pvt. Ltd. From May
2014 to April 2015
PRoV International US Based IT services Company having its offshore centres in India, Manila,
and offices Denmark, Finland.
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Preparing RFQ/RFP’s, MOU’s, and structuring business relationships, market research and
zoom out the business prospects in IFS ERP and Mobile solutions. Especially in Europe and
American markets. Aggressive cold calling and cold mailing and social media networking
activities to generate potential leads (especially LinkedIn and Facebook)
Worked as IT Business Development for New Destiny Technologies from July 2011 to April 2014
New Destiny is a fast-growing company, offering - IT development, consulting & Training
Responsibilities:
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Responsible for identifying opportunities and converting the same to business deals/Sales
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Track the flow of leads through the pipeline and work with the sales teams to ensure follow
up and report impact/ROI of lead generation programs, closed loop process.
Training the Inside Sales team members for cold calling and Initial Prospecting.
Extensive Internet promotions & Branding through emails, blogs, social media
networking (LinkedIn, Twitter, Facebook, and other tools)
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Worked as Freelance IT Business Development from December 2009 to April 2011
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Handling International Staffing requirements
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Find resources through networking also involved in scheduling, negotiations etc.
Working as ERP International Business Development for QuestAm India limited From February
2008 to 2009 November
Brief about the company:
Quest America – CMMI-2 Information Technology services firm, provides solutions through
strategy, consulting and outsourcing. ERP implementation (Oracle, SAP) and custom application
development (Java, .NET)
Responsibilities:
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Design, sales plans, execute plans and actions in the corporate market with revenue goals and
activities
ERP (SAP, Oracle) Lead generation, zooming prospective Clients.
Understanding client requirements and its vision, finalizing the scope of work with the client
and the technical team.
Conducting extensive market research through the internet and other lead sources to target
prospects intelligently
Follow up with the clients has teleconference, online business presentations etc, Preparing
Strategic alliance documents, RFP, etc.
Develop Business in Australia, Asia, Africa, Europe, South America and Middle East
Create compelling demonstrations and presentation materials generating product interest
A successful breakthrough in Nigeria, Namibia, Ghana, Kenya, Jordan, Yemen, Saudi Arabia and other
Middle East markets resulting in Business expansion.
Worked as Business development - Win or Win Consulting, September 2007 to February 2008
Win or Win Consulting is an organization with the motto of working for people s success involved
in four business verticals including- Recruitment, Soft skills training, Psychological counselling &
Event management.
Responsibilities:
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Devise and implement innovative sales strategies to sell services
Client Acquisition - Involves mapping, meeting, selling & getting requirements with clients in
the recruitment process
Analyse market potential for recruitment, and training.
Conducting candidate screening/campus interviews
Vertical Development - Involves advocating new & old clients with customized services
& value add
Freelance soft skills trainer
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Conducted trainings on Corporate communication skills, Etiquettes, Customer delight
Modules, Thinking Problem & Decision-Making Modules for various Corporates
Worked as Project coordinator & as an admin manager in SWCWS a non-profit organization
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Conducted many community awareness programmes involved in resource mobilizations
Overall administration, recruitment, staff training, monitor and evaluate projects and
staff performance.
Budgeting and proposal writing, mobilizing resources, counselling and behavioural training.
Worked as TSO for HCL BPO
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Worked for the BT project as a tech support for ISP issues inbound voice process
General troubleshooting, router configuration, ISP connectivity issues etc.
Worked as Interpreter cum project coordinator for Earth Aid India a non-profit Organization
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Involved in Tsunami rehabilitation aids –resource mobilization, community outreach, etc.
Interpreter for international volunteers
Competencies:
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Target driven
Communicate effectively at all levels of the organization
Analyse a client requirement and recommend a solution
Achieve the projected business results and identify new opportunities to achieve targets
Work under pressure, in a competitive situation and remain professional.
Ability to multi-task projects, timelines and deliverables
Other Interests:
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Business networking
Conduct community awareness events and involved in resource mobilization
Created and conducted soft skills training for Schools, Colleges, corporate, and NGO’s (Business
communication, memory skills, study skills, personality enhancement, goal setting and time
management, and stress management)
Active participation in community events (Active volunteer community clinic Banyan-Loyola,
Member T.A.P-Chennai,)
Psychological counselling – Behavioural training, motivation talks
Building a Facebook page to create awareness on child
abuse https://www.facebook.com/AgalOli?ref=hl
Personal Data:
Fathers Name: Dorairaj .M
Date of Birth: 24/Dec/1983
Languages known English, Tamil
Declaration:
I thus place myself as an acknowledgement to my revelations by trusting my Conscience.
Place: Chennai
Date:
(MEGANATHAN)
