Megan Swinney
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Sacramento, California-Professional Summary: A goal driven event and marketing professional that is determined to achieve the
maximum client retention and satisfaction while achieving company directives and goals, all while fusing
together a journalism, customer service, and event management background. Highly skilled in the
execution of tasks, monitoring of budgets, writing of web and social media content as well as meeting
deadlines, especially when quick turnarounds are needed.
Venue Manager, Foothills Event Center: February 2015-present
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Markets the venue through social media, blogs, and SEO optimized articles via WordPress
based websites, as well as third party industry related websites.
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Ensures day to day functions of the venue including initiating and closing client bookings,
organizing events, and coordinating vendors are completed by the team.
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Plans and organizes events for clients, including coordinating with vendors before the event
and on the day of the event.
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Consistently interacts with local chambers and industry leading professional networks to
promote the business, grow industry recognition of the company and to increase sales and
fellow industry professional cooperation. Attends trade shows to promote the venue and to
garner more client revenue through direct and indirect leads.
Merchandise Operations Leader, JCPenney Corporation: 2005 to 2015
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Ensured that merchandise presentation was consistent with company standards.
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Scheduled staffing for over 200 employees in 5 departments consistently within company
budget.
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Followed and researched market trends and balanced against company projections
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Ensured the maximum amount of inventory was on the sales floor at all times and not in the
stockroom. Verified all shipments and incoming receipts from distribution hubs, and reported
all discrepancies to supply chain and District Loss Prevention.
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Ran yearly inventory for both floor and stock rooms. Accounted for discrepancies and verified
losses. Developed Shrinkage plan with the Loss Prevention team to minimize loss for the
following year. Reduced shrinkage by 2.5% 3 years in a row.
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Ensured monthly sets were completed on time and to company standards on time, efficiently
and within budget as well as driving the planning and execution of sales events.
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Conducted frequent site visits with high level corporate partners including those at the VP
level.
Intern, Auburn Journal, 2009
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Curated and researched articles on time sensitive relevant facets of local life including articles
on businesses, the environment, community events and non-profit organizations. The Gold
Country media group has a circulation of 90,000, and a total of nine newspapers.
Skills: Proficient in Microsoft Office Suite, Google Suite, Slack, Outlook, AWeber, Honeybook, ACT, and
WordPress as well as social media outlets: Facebook, Twitter, Snapchat, Instagram, and Pinterest.
Education: Sacramento State University August 2008- May 2010, Bachelor’s degree, Journalism, (minor
in Marketing).
