Megan Betsch

Megan E. Betsch Cincinnati, OH  - - PROFESSIONALRettsyndrome.org, Cincinnati, Ohio- WORKMarketing Coordinator EXPERIENCEImplemented the strategy for all communications, marketing and public relations messages to consistently articulate Rettsyndrome.org’s mission and brand. Actively managed Rettsyndrome.org’s social media presence including Facebook, Twitter, and YouTube reaching over 20,000 fans across these channels. Published targeted emails to select groups including donors, families, board members and supporters. Grew open rates month over month. Made daily updates and improvements to Foundation website resulting in a 96% increase in page views in eight months. Worked with external customers to create, edit and share content on website including events, family resources and blog posts. Helped execute and run the Foundation’s first Virtual Conference with over 5,000 registered attendees. Project manager for twice yearly newsletter ensuring that colleagues had stories in on time and vendors adhered to guidelines. Established content strategy for Father’s Day and other special events (Thanksgiving, Rett syndrome awareness month) that successfully increased Facebook engagement. Led a team to ensure tactics for strategic plan were met including overseeing a project to increase number of new families into our database. Mount Notre Dame High School, Reading, Ohio- Alumnae Director Responsible for engaging over 8,000+ alumnae with the mission of the school. Doubled participation in alumnae giving from 6 to 12% by launching and managing a social media presence, modernizing content and events, and establishing new programs to reach alumnae. Launched and actively manage Mount Notre Dame Alumnae presence in social media including Facebook, Twitter, and LinkedIn reaching over 5,000 alumnae to date. Established a segmented content strategy with features such as "Flashback Friday" and "Alumnae Spotlight" that successfully increased engagement across channels year over year. Created an e-newsletter that reaches over 5,000 alumnae monthly. Grew received rates by 52% over two years. Developed, planned, and executed multiple alumnae events including the largest – alumnae recognition night. Increased attendance at alumnae recognition night 25% year over year. One of three people selected to manage the back end of the school website by creating updates that keep the community informed on school and alumnae news. Developed skills in multiple design platforms including Photoshop and InDesign and HTML through work as content developer and designer for print school magazine, emails and website. Due to success of alumnae events, included as key contributor to school development team events including phonathons, Grande Gala and Fashion Show. Saint Margaret of York, Loveland, Ohio- Third Grade Teacher Developed curriculum for twenty-seven students in all subject areas including: math, reading, writing, science, and social studies. Created, maintained, and updated a class website to keep parents informed. Communicated with parents to recognize superior work and areas of concern through monthly newsletters, phone calls and emails. Created multiple new programs to engage the community including an annual Meet the Detectives event for parents to listen to their children read a mystery story that they wrote. Selected as a mentor for two new teachers. ADDITIONALAssociation of Fundraising Professionals- ACTIVITIESBoard Member One of twenty people selected to be a board member. Led a group of ten committee members in planning and executing monthly education events for the entire organization. Increased attendance at educational events by 40%. Alzheimer’s Association Junior Council of Young Professionals- Member meganbetsch.com2018-present Founder/Writer Conceptualize, write, edit and promote content with the goal of inspiring woman to live their best days. Consistently create three blog posts per week. Publish targeted weekly emails to subscribers. Open rates have grown month over month. Make daily updates and improvements to website resulting in a 93% increase in page views in six months. Actively publish content to social channels including Facebook and Instagram. EDUCATIONJohn Carroll UniversityUniversity Heights, OH Bachelor of Arts (May 2006)magna cum laude Licensure: Early Childhood EducationGPA: 3.81 Macquarie UniversitySydney, Australia Liberal Arts Core ClassesFall 2004 SELECTWordpress, Squarespace, HTML, Photoshop, InDesign SKILLS