Meenakshi Singh

Meenakshi Singh 402, 23-D, Pallazio, Mhada Colony, Near S M Shetty School, Hiranandani Gardens, Powai, Andheri (E), Mumbai 400 076 Cell:- Email: -------------------------------------------------------------------------- SUMMARY --------------------------------------------------------------------------------- Versatile Marketing Manager bringing more than 7 years of experience in managing marketing teams. Firm grasp of how to leverage both inbound and outbound marketing strategies, to develop and grow customer base and brand equity. Marketing Manager offering a comprehensive background in the development and execution of strategic marketing and communication plans to drive brand recall, customer satisfaction and so on. ------------------------------------------------------------------------ HIGHLIGHTS -------------------------------------------------------------------------------- Excellent written and verbal communicator Primary & Secondary Research Moderation, Data Analysis Transcription, Translation Marketing Management Cross-functional team leadership Start-up environment trained Microsoft Office Suite expert Content Management Project Management Team Management Vendor Management Brand Management Digital Marketing Event Management Internal Communications -------------------------------------------------------------------------- ACHIEVEMENTS-------------------------------------------------------------------------- Consistently working on Market Research projects with various Market Research agencies Managed a team to overlook the various Marketing initiatives of the Planet Group Hired, trained and managed a team of 4 successful customer service and sales managers. Trained and managed a team of around 60 interns who in turn helped increase the subscription numbers for the Print division -------------------------------------------------------------------------- PROJECTS DONE ------------------------------------------------------------------------- Conducted Credit policy designing for a chemical manufacturing firm Conducted research study for a Dalal Times to study the most important parameters which impact the personal investment decisions of various individuals in four major states (Maharashtra, Gujarat, Kerala & Karnataka) Conducted research study on the top 2 upcoming sectors for investment in the Developing and Emerging Markets Conducted research study to analyse and determine the next set of International clients for liasioning with the Oil and Gas exploration sector in India Conducted research study on the various strengths and weaknesses of the top 10 human resource companies in the Indian peninsula and developing various strategic policies to rank in the same --------------------------------------------------------------------------- EXPERIENCE ----------------------------------------------------------------------------- MARKET RESEARCH CONSULTANT, VARIOUS MARKET RESEARCH AGENCIES – Feb 2014 to Present A. Transcription, Translation, Moderation, Data Analysis Conducted various consumer and medical research projects Recently worked with a digital agency in the Client Servicing department to get knowledge about the various services offered by a digital brand agency. Worked with an Educational Trust, ICICI Home Search to take care of their digital brand needs Translation done for various projects from Hindi to English, Marathi to English and vice versa Interviewed face-to-face and conducted telephonic interviews for various projects (doctors, patients, customers and so on. Conducted data analysis as required using MS Excel and MS PowerPoint Worked with a Fabrics Manufacturer as a Marketing Consultant for few months to get the company introduced to the Mumbai Markets and helping in their various Marketing needs such as BTL Marketing, B2B Marketing, Client Management, PR, Merchandising etc. Provided Moderation, Content Analysis and Presentation Preparation services to various Market Research Agencies for numerous Consumer Segment projects Seasoned moderator and experience in complex data analysis to generate meaningful insights from the raw data ​ MARKETING MANAGER, PLANET GROUP (Contractual) - Dec 2015 to Jun 2016 B. Team Management, Content Management, Vendor Management, Social Media Marketing o Heading a team in the Marketing & Research Department of the PLANET GROUP o Project Management: Worked and developed various Marketing projects wherein pre, during and post project activities were managed (budgeting, contingency planning, negotiations & execution) o Developing marketing collaterals like Logos, Ads, Presentations, Brochures, Newsletters, Posters, Banners, Gifting articles using Story boarding, designing and implementation o Trained and mentored interns and team members for various positions C. Market Research, Strategic Marketing o Carried out market research activities for different sectors like Logistics, Facilities Management, Energy, Manpower, Food Services and so on o Collaboration with internal stakeholders as well as external vendors and partners to collate data for the research MARKETING COMMUNICATIONS MANAGER, DALAL TIMES MAGAZINE (Contractual) Mar 2015 to Oct 2015 A. Content Management, Team Management, Brand Management, Social Media Marketing o Handling the External & Internal Communications, Distribution & Subscriptions for print version of magazine o Setup and trained Customer Services Department for magazine o Understanding and designing Concept Notes for Creative Marketing Collaterals like Posters, Banners, Promotional Emailers, etc for Offline and Online Marketing Initiatives oDesign and Approve the content to be displayed on the various online and offline marketing channels o Prepare, design and finalize various communication decks - Company Profile, Employee Foundation and Communications skills, Merger Documents, Client Media proposal plans) to be shared with internal, external stakeholders, clients, employees etc. o Designing and driving Market Research initiatives to understand consumer behaviour and psyche with the objective of designing communication collaterals and brand initiatives to gain visibility and popularity B. Vendor Management (ATL and PR Agencies), Client Management Negotiate and manage external PR agencies for various Marketing initiatives to be carried out for the company to create brand awareness, Supervise the various online initiatives like managing promotional activities calendar so as to maximize reach of various product promotions Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness. Planned and negotiated media buys, including TV, radio, print and digital. C. Event Management, Internal Communications Developed and managed company’s first formal employee communications system named "The Communiqué" to distribute company news and critical information. Tracked negative communication about the organization on websites and blogs and developed plans for addressing it. Planned and publicized events, including negotiating vendor contracts and designing promotional materials. AARTI INDUSTRIES LIMITED – Mumbai, Maharashtra DEPUTY MANAGER – MARKETING, Jun 2013 to Feb 2014 A. Market Research, Content Management o Gathering opinions and working on the various messages to be spread through the content and marketing collaterals to be prepared and distributed through various online and offline mediums likes websites, Facebook page, Introduction decks, Proposal decks etc. B. Brand Management, Client Management, B2B Marketing o Partnered with internal stake holders to define marketing and branding initiatives of Aarti Industries o Worked with internal team to develop company logo, colour schemes, brochures and credential presentations for external as well as internal usage for the company C. Key Project undertaken: Performed Customer Credit Analysis for Aarti Industries to streamline their current Credit policies o Collated customer credit data using SAP and Collabra o Additionally, spoken to sales and account management team to explore the softer credit nuances regarding each client to make credit data robust o Analysed the collated data to identify any Transactional patterns Credit history pattern Product or seasonal pattern o Accordingly provided suitable recommendations and remarks for the most optimum credit policy decisions with respect to each product line and client segment. ASST. MANAGER – HNI PORTFOLIO MANAGEMENT, October 2012 to Jun 2013 CITIBANK N.A. – Mumbai, Maharashtra, India A. Portfolio Management o Meeting personally and understanding clients’ current portfolio for their future investment needs using Citibank investment tools Assessing clients’ current financial standing and measure their risk taking abilities and accordingly manage their portfolio. Client Management, Vendor Management Conduct various Events so as to promote the "Citigold" as a brand among the High Net Worth Individuals as well as Small & Medium Scale Industries for New Target Audience and Target Penetration. Address customer questions and concerns regarding products, prices and availability. Led sales calls with team members to establish sales and customer retention goals. Maintained friendly and professional customer interactions. ASSOCIATE – PORTFOLIO MANAGEMENT (B2B Marketing), Jun 2009 to Jul 2012 DARASHAW & CO. PVT. LTD. – Mumbai, Maharashtra, India A. Portfolio Management: Tools used  ALM, PAS, Microsoft Excel, Bloomberg Professional etc. o Carrying out Portfolio Analysis using PAS, ‘ALM’ (Asset Liability Management study) using Microsoft Excel to understand clients’ current financial standing and measure their risk-taking ability. o Using ‘Bloomberg Professional’, Reuters, Newswire, FIMMDA to carry out financial and market data analysis of various investment avenues for clients B. Content Management o Preparing presentations, brochures, daily, weekly reports, annual meeting reports and so on C. Client Management, B2B Marketing o Meeting and imparting knowledge to C-level professionals regarding the investment products present in the capital markets and advice regarding the best avenue currently present to go for to invest. o Maintaining good rapport and relationship with clients & deliver Value Added Solutions to the customer. D. Event Management, Vendor Management o Performed various activities such as Trustee Workshops and Mutual Fund Conferences to increase client awareness regarding the current market trends. SUMMER INTERN – May 2008 to Jun 2008 TITAN INDUSTRIES LIMITED – Mumbai, Maharashtra, India To suggest and implement BTLs (Below-the-line) Marketing ‘Brand Awareness’ and ‘Consumer Connect’ activities for the Titan Retail outlets based on the primary and secondary research in the catchment areas of Thane on behalf of Titan Industries Ltd. Market Research: Conducting surveys through quantitative questionnaires and face to face interviews amongst the residents of the catchment area to check; Awareness vis-à-vis Titan outlet in the area; Amongst aware check – Sources of awareness, level of awareness; Amongst aware and user – Check their experience vis-à-vis the merchandise, services, offers available in the outlet Identifying any emerging need gaps vis-à-vis the Titan outlet in the area and its awareness And making recommendations to Titan Industries in the same respect Marketing Strategies: Helping Titan outlet personnel to carry out various BTL activities like Society Exhibitions, SMS Campaigns, etc. effectively in the catchment area Carrying out research on other marketing and promotion options available to Titan ------------------------------------------------------------------ EDUCATIONAL BACKGROUND --------------------------------------------------------------- MBA: Marketing & IT, 2009 BALAJI INSTITUTE OF MANAGEMENT & HUMAN RESOURCE DEVELOPMENT – Pune, Maharashtra, India  Minor in Information Technology Completed the program with First Class with Distinction (75.24%) Cultural Coordinator of Drishti - The College Festival Won Inter-college Fashion Show Won various Inter-college competitions BACHELOR OF ENGG. Chemical, 2006 S.S. JONDHALE COLLEGE OF ENGINEERING – Mumbai University, Mumbai, Maharashtra, India Passed with First Class in B.E. (60.33%) Completed the 6 - month project on weedicide named 2,4 – D ------------------------------------------------------------------------ HOBBIES & INTERESTS ------------------------------------------------------------------- Participated and Won the Inter-College Fashion Show Award and Inter-College Festival Won the Personality Contest at Graduation Level. Participated in various extra-curricular activities Teach under-privileged women English (Volunteering) Languages o Hindi – Native o English – Fluent o Marathi – Fluent o German – Beginner -------------------------------------------------------------------------- PERSONAL DETAILS --------------------------------------------------------------------- Date of Birth: 11th Feb 1984 Marital Status: Married Nationality: Indian ----------------------------------------------------------------------------- DECLARATION ------------------------------------------------------------------------ I confirm that the information provided by me is true to the best of my knowledge and belief. Place __________________ Date