Mediatrix Bantolinao

MEDIATRIX BANTOLINAO Driven, goal-oriented, competent, and trustworthy individual. Equipped with knowledge and experience in brand and marketing management in the FMCG industry. - - Manila, Philippines EDUCATION PROFILE PAMANTASAN NG LUNGSOD NG MAYNILA INTRAMUROS, MANILA A driven, goal-oriented, - competent and Bachelor of Science in Business Administration, Major in Marketing Management trustworthy individual. EXPERIENCE Equipped with Marketing skills needed to achieve the company's objectives. ASSISTANT PRODUCT MANAGER | CONSUMER CARE PRODUCTS, INC. Pasig City | January 2020 - present Key role is to drive revenue and profit for the company by developing and managing the brand equity (brand awareness and recall, brand loyalty, brand image, brand associations, brand assets, and market share) of the handled brands. Gives brand and product direction to the sales team, research and development SKILLS Events Management Decision Making & team, supply chain team, production team, and other critical departments for the overall growth of the brands being managed. BRAND MARKEKTING SPECIALIST | CONSUMER CARE PRODUCTS, INC. Pasig City | May 2018 - December 2019 Leadership Spearheads the conceptualization, development, and implementation of marketing Public Relations plans for assigned brands and products under the Homecare Business Unit. Planning & Researching Communications In-charge in product and packaging development of existing/new products and its selling features. Launches online and offline (trade) promotional activities and merchandising programs in conjunction with the Sales Department. Prepares, controls, and monitors the brand's annual budget and marketing plans. MARKETING ASSISTANT | PHELPS DODGE PHILS. ENERGY PRODUCTS CORP. Makati City | May 2017 ACHIEVEMENTS - Present Main role is to assist and coordinate implementation of all corporate promotional activities. From conceptualization, design, implementation to OUTSTANDING MARKETING evaluation of various promotional activities and programs. STUDENT Serves as liaison between the company and other parties in connection with PLM- Junior Marketing In charge during actual conduct of activities and performs administrative Association 2014 - 2017 DEAN'S LISTER PLM - College of Business & Management 2014 - 2017 promotional activities. functions whenever warranted. WORK REFERENCES PERSONAL REFERENCES ALEK JETHRO BARCIA IVY SOPHIA AQUINO Assistant Product Manager, CCPI Technical Engineer, Power Mac - - ANGIE BORJA MAY TIPDAS HR Supervisor - CCPI- fb.me/trix.bantolinao ADMIN CLERK, Standard Insurance- @trikshee linkedin.com/in/mediatrix