I’m a Senior SEO Specialist with nearly a decade of hands-on experience helping brands grow through strategic, data-driven search optimization. Since starting my career in 2016, I’ve worked with companies across Australia, the U.S., and beyond—delivering measurable results in technical SEO, content strategy, and organic growth.
Over the years, I’ve led SEO initiatives both remotely and in-house, consistently driving improvements in visibility, traffic, and conversions. Some of my notable projects include:
- At 5G Boosters (Australia), I built the SEO strategy from the ground up, helping the brand generate sales within just four months of launch. I also corrected critical technical and structured data issues in Shopify and developed content processes that quickly gained traction.
- With Flowers Across™ (Australia), I created long-term content strategies, optimized high-impact blog posts to achieve first-page rankings, and wrote an outreach email campaign that earned backlinks and boosted a key article to ~3,000 organic visits.
- During my long-term role with Lakeshore Lab Media (USA), I managed outreach for five brands and grew a sports niche website to ~100,000 monthly organic visitors through targeted link-building strategies. I also contributed to the company’s expansion by supporting a new business acquisition.
- At Lionbridge, I refined my understanding of Google’s quality guidelines by evaluating search results and E-A-T attributes—giving me insight into how search engines assess content and websites.
- Early in my career at R. E. Technologies, I developed SEO strategies for local and national campaigns, onboarded new clients, and helped scale the team from 2 to 8 members through strong performance and service quality.
I bring a blend of technical expertise, strategic thinking, and real-world execution. Whether it’s auditing complex websites, improving structured data, scaling content systems, or building powerful outreach campaigns, I focus on solutions that drive long-term growth.
If you’re looking for an SEO specialist who understands the full picture—from data and technical foundations to content and conversion—I’d be glad to help bring your project to the next level. Let’s work together to grow your online visibility and achieve meaningful results.