McKay D. Salisbury
1107 N 1350 W Provo, Utah 84604
--EXPERIENCE
Five Star Commerce
Owner & General Manager
Provo, UT
May 2018 – Present
▪ Served leading brands such as Motorola, Brumate, FitTrack, BioMatrix, Suzy Cohen (Script Essentials), and others to grow
their sales on the Amazon platform.
▪ Manages team of 5 full-time employees collectively managing over $15M of annual sales on the Amazon platform for 50
brands at any given time.
▪ Established project management systems and processes to help employees serve a large amount of clients and minimize time
required to provide value to each client.
▪ Grew revenue from $3,000/month to $30,000/month over two years while maintaining “Top Rated” status on the Upwork
platform, an A rating with the BBB (the highest available for new companies), and no negative reviews on any platform.
▪ Featured as a guest or contributor on the Utah Fan Club podcast, FreeUp.net blog, Sermondo blog, ClickUp blog, and the
Noviland blog
Riverton, UT
ctober 2017 – August 2018
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▪ Managing $35K-$50K monthly ad spend in multiple categories including electronics, branded merchandise, toys, and
nutritional supplements using Amazon Sponsored Products, Amazon headline search ads, AMS, and Facebook ads
▪ Implemented new advertising automation software that decreased required PPC management time by over 50% while
simultaneously improving the cost of sales and total sales volume for multiple clients
Elemerce
Advertising/Account Manager
▪ Performed rapid A/B testing for landing pages of electronics brand increasing click rates to Amazon listings from 15% to 45%
SurgeFront – Growth Strategists
Consultant & Project Manager
Orem, UT
August 2016 – October 2017
▪ Led team to increase revenue of client’s AdWords campaign from $5,000 over four months to $40,000 in the next four months
▪ Closed deals with and performed trainings and implementation of the Teamwork Projects project management software by
Teamwork.com for clients including 2 companies with a market cap over $1 Billion and 5 internet marketing firms
▪ Managed all aspects of the company (operations, marketing, sales, HR, etc.) on behalf of absentee owner with little supervision
American Airlines, Inc.
Financial Analyst Intern
Dallas, TX
June 2016 – August 2016
▪
Audited records of IT labor costs correcting $1.8 million of incorrect journal entries
▪
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Developed a new forecasting method estimated to improve forecasts of capitalized IT labor costs by over 90%
Automated a forecasting model using macros that lowered prep time of the model by 75%
SurgeFront – Growth Strategists
Associate Analyst Intern
Orem, UT
February 2015 – August 2015
▪
Ran client’s Google AdWords campaign that produced $5,500 revenue, 3380% ROI in one month
▪
Analyzed paid search data to help industrial client gain 5 new clients with a total estimated lifetime value of $70,000
▪
Increased website sessions by 335% by leading teams of 3-4 interns on projects using PPC, SEO, marketing, and web
analytics
EDUCATION
Brigham Young University – Marriott School of Business
Bachelors of Science in Accounting
GPA 3.8 / 4.0
Provo, UT
April 2017
▪ BYU School Of Accountancy consistently ranked in the top 3 accounting programs nationwide (U.S. News & World Report)
▪ Dean’s List, top 5% of the Marriott School–straight A’s 6 semesters/terms consecutively (2.5 years & 74 credits)
LEADERSHIP, SERVICE, AWARDS
The Church of Jesus Christ of Latter-day Saints
Full-time Volunteer Representative
San Francisco, CA
May 2011 – May 2013
▪ Identified areas of improvement that led to the best goal-achievement rate in 3 years
▪ Conducted weekly meetings to train 6-10 volunteers in goal setting, planning, and communication
2016 iHeartRadio Battle Of The Bands
Salt Lake City, UT
▪ Drummer in the band Motion Coaster, won the 2016 iHeartRadio Battle of The Bands winning all expenses paid trip to L.A. to
meet with Republic Records, featured on the Frankie & Jess radio show on 97.1 ZHT (Salt Lake’s #1 hit music station)
