Mayukh Basu

Mayukh Basu- - linkedin.com/in/mayukh-basu Experience Growth Analyst Seekify Dec 2020 - Mar 2021 (4 months) • Manage paid search and CRM campaigns for communicating product launches, updated features, news and other offers. • Built a business dashboard to analyse and report growth metrics and KPI's Marketing Associate Balaji Advertising Apr 2017 - Jul 2018 (1 year 4 months) • Built targeted customer lists for digital campaigns such as display, search, social media, and email. • Monitored and reported on growth and marketing analytics KPI's. • Managed client social media accounts and assisted on the creation of content. Marketing Intern Eveready Industries India Ltd May 2015 - Jun 2015 (2 months) • Conducted market research and analyzed factors driving reduced sales of the Eveready Ultima brand. Education TIAS School for Business and Society Master of Science - MS, Business Administration Sep 2018 - Dec 2019 Specialisation - Change and Business Management Elective - Business Analytics KiiT University Bachelor of Business Administration, Marketing 2013 - 2016 Licenses & Certifications MTA: Introduction to Programming Using Python - Certified 2020 - Microsoft Microsoft Office Specialist Excel 2016 - Microsoft Mayukh Basu - page 1 Tableau Author - Tableau Software Google Ads Measurement Certification - Google Issued Feb 2021 - Expires Feb- Skills Tableau • Google Analytics • Python • Social Media • Marketing • Data Analysis • Corporate Communications • Social Media Marketing • Corporate Social Responsibility • Change Management Mayukh Basu - page 2