M AY R A A R M E N TA
Marketing - Nutrition - Sports
Born in San Diego California, living in Monterrey Nuevo León
PERSONAL SKILLS
E D U C AT I O N
Brand Marketing
Problem Solver
Project Manager
Degree in Marketing and Innovation| Dec
2012 | CEDIM
Creative and Design Thinking
Career focus in the creative part of
marketing. First in my class.
EXPERIENCE
Certified Project Manager |Nov 2014 |
Escala Capital
Budget Administration
Management of Digital Marketing Paid Campaigns|
Creative Dreams | 3 years
Management of digital advertising campaigns.
Budget management up to $100,000 USD monthly.
Strategy creation for multichannel campaigns: Google,
Facebook, Instagram, Twitter and YouTube.
Learned and applied
essential PM knowledge and skills.
Certified in Design Thinking| Nov 2016 |
CEDIM
Administration/Finance | Creative Dreams | 3 years
Work with people of different types of
companies sectors with the purpose of
making workflow strategies for solving
problems.
Annual forecast, money workflow in a growing company.
Business plan, negotiations with clients and suppliers in
various events.
Certified Negotiation| Feb 2018 | University
of Michigan
Analysis, optimization and coordination of campaigns.
Brand marketing budget management, digital and other
sales channels.
Operations Coordinator | Creative Dreams | 4 years
Setting work base strategy for a new company.
Brand marketing and social media strategy, for the
agency and clients.
Enterprise methods and policy management.
Project and team management in digital marketing, web
and app development, photography and audiovisual
productions.
Team coordination of more than 30 people.
Nutritionist | Nutri Smart| 1 year
Concept creation, graphic design and marketing
campaign.
Private consultation.
Negotiation skills, strategies and concepts to
get the best for both parties while
negotiating with people or companies.
Master in Nutrition |Mayo 2021 |
ESNECA BUSINESS SCHOOL
Master focus on control of obesity and
diabetes.
HARD SKILLS
Languages
Spanish - Native
English - Advanced
Software
Google Analytics
Google Ads
Photoshop
Excel
Meta Business Manager
P E R S O N A L I N F O R M AT I O N--
linkedin.com/in/mayraarmenta/
Vegan triathlete and marathoner, working
to improve people´s health.
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