MAYOWA OJEBIYI
Ibadan, Oyo State, Nigeria
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Digital Marketer || Social Media Manager || Virtual Assistant
PROFESSIONAL SUMMARY
Results-oriented professional with a strong background in Digital marketing, Social media
manager and Virtual assistance. Proficient in executing targeted marketing strategies, managing
online campaigns, creating and curating content and providing comprehensive virtual
support.Skilled in leveraging digital tools and platforms to drive brand awareness and engagement.
Known for exceptional communication skills and a proactive approach to problem-solving. Versed
at multitasking and prioritizing tasks to ensure efficient project delivery. Committed to delivering
high-quality results that exceed expectations
RELEVANT SKILLS
Digital Marketing
• Knowledgeable in email marketing best practices, including segmentation, email design,
automation and A/B testing.
• Proficient in utilizing marketing automation platforms like Hubspot,Constant contact,
Mailchimp or Salesforce to streamline marketing processes and workflows.
• Skilled in building and nurturing customer relationship through effective communication
and engagement strategies across digital channels.
• Skilled in content management and SEO, Published and managed blog posts on WordPress,
optimizing content for SEO to enhance website visibility
Social Media Management
• Skilled in crafting and executing detailed content calendars for various social media
platforms (e.g., Facebook, Instagram, Twitter, LinkedIn), ensuring alignment with marketing
goals and brand voice.
• Skilled in creating visual appealing graphics designs using canva and knowledable in social
media advertising.
• Skilled in crafting compelling and engaging content for social media platforms like
Facebook, Instagram,Twitter and Linkedin.
VIRTUAL ASSISTANCE
• Good working knowledge of Communication and workspace management tools: Zoom,
Loom, Slack, Click-up, Monday.com, Trello, Zoho, Wire, HubSpot, zendesk, Google Suite,
etc.
• Communicates innovative approaches and procedures that would increase the efficiency of
processes and products to increase our retaining/ managing/ recovering records.
• Maintains a detailed calendar to coordinate schedules, tasks, and appointments, book/set up
meetings, with a view of time-zone differences, and send prompts and reminders.
• Good knowledge of report writing, research, and recommending efficient and industryrelated findings.
• Performs other administrative duties, data management, and support to enhance the smooth
running of the office
Leadership and Management
• Ability to influence, attract, build relationships, and retain talents; coach, develop and support
employees at all times, and professionally to yield a great team, facilitate teamwork, and
eventual success.
Communication
• Excellent written and verbal communication skills, with the ability to communicate subjects
to a diverse audience.
WORK HISTORY
05/2024 to
Current
Social Media Manager and Content Marketing Executive
AUTOMATIC PALLET DIGITAL MARKETING AGENCY
05/2024 to
06/2024
Social Media Marketer
CAREITATOR HEALTH
01/2023 to
01/2024
Social Media Manager
MIKKY MULTIMEDIA
EDUCATION
Bachelor of Technology: Animal Production and Health
Ladoke Akintola University of Technology , Ogbomoso - Oyo State
TRAINING AND CERTIFICATIONS
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Digital marketing – Hubspot Academy.May, 2024
Email marketing certification – Hubspot Academy. May, 2024
SEO –Hubspot Academy. May, 2024
Social media makerketing – Hubspot Academy. May, 2024
Think outside the inbox: Email marketing – Coursera.April,2024
• Write effective email copy, subject lines, and preview text
• Test, execute, and optimize an email marketing campaign
• Measure and analyze email campaign results
On-demand ITskills –Digital witch April,2024
From likes to leads: interact with customers online -Coursera. February, 2024
• core pillars of social media marketing: strategy, planning and publishing, listening and
engagement, analytics and reporting, advertising
• Write, design, and repurpose engaging content for social media
Attract and engage customers with digital marketing -Cousera, January,2024
• purpose of SEO (search engine optimization) and essential SEO terms
• Optimize website content for SEO
• search engine marketing (SEM) and how it benefits businesses
Foundations of digital marketing and e-commerce - Cousera, November,2023
• concept of a marketing funnel
• Understand the elements and goals of a digital marketing and e-commerce strategy
